Lifebit pitch

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Lifebit pitch

  1. 1. lifebitmaking lives better
  2. 2. The problemWe only have 1 life
  3. 3. The problemwe need to make it count
  4. 4. we improve what we measure
  5. 5. hidden demand 110m diary searches per month 110m blogs started per year450k “life log” 300k “life blog” 68m “journals” 16m “diary” 37m “biography”
  6. 6. The problem 95% get abandoned in 4 monthshttp://www.nytimes.com/2009/06/07/fashion/07blogs.html
  7. 7. The problem80% within 2 months!
  8. 8. Livejournal 40m registered, only 1.8m activeshttp://en.wikipedia.org/wiki/LiveJournal#Demographics
  9. 9. Why is that?
  10. 10. The wrong anglethe tools are already fine
  11. 11. The “motivation” angle the task itself is just too “boring”
  12. 12. THE solution
  13. 13. Parallelsgames real games realAvatar You Levels PlacesPoints Karma Leaderboard ScoreboardPlayers Friends Badges KudosStages Days Quests TasksActions Updates Boss fights Big jobs
  14. 14. Solution!inject games into journals!
  15. 15. Lifebit +Path + World of Warcraft
  16. 16. Lifebit get you addicted todocumenting your life.
  17. 17. Lifebit for iOSApril 2013
  18. 18. a beautifuljournalin the middle...
  19. 19. a game layeron top...
  20. 20. ...a rewardsplatform on thebottom
  21. 21. ... like acheeseburger
  22. 22. everybody lovescheeseburgers
  23. 23. Burgers are a$100 billionmarketsource: http://www2.qsrmagazine.com/articles/features/134/gourmet_burger-1.phtml
  24. 24. Life bits feed day segregated long or short journal entries following + nearby + popular
  25. 25. Editors Text, photos, checkins, link, quest and doodle video, audio, collage, meme coming soon! offline mode supported
  26. 26. Camerareal-time filtersmix and matchframes and overlayslandscape mode
  27. 27. Pointsget points byunlocking badges &winning questspoints get you on theleaderboardonly leaders canredeem points forfree stuff or deepdiscounts
  28. 28. ScoreboardFriends leaderboardCity leaderboardGlobal leaderboardDiscovery andcompetition
  29. 29. Quest system:find new activitiesto fill your journalearn pointsspur REAL actionsfun with friends
  30. 30. Quest system:crowdsourcinggroup albumsmemesbrand-sponsoredquests
  31. 31. Badges4 types of badgesAchievement,Persona, Habit, andActionCelebrate notablemoments, actionsand habits
  32. 32. the missionmake documenting lives fun and rewarding
  33. 33. why?to improve humanity
  34. 34. compare lives like...
  35. 35. revenuepremium accounts like Evernote
  36. 36. revenueSuperquests by brands
  37. 37. growth driver #1 earn spend points invites own questquest wins discounts unlock premium badges
  38. 38. growth driver #2 unique contentdaycards
  39. 39. growth driver #3 superquests =super quick campaign platform for brands
  40. 40. founders Eric & Blue Jayson 2nd startup together 4th year working togetherdesign/product/hustler + hackerbuilt PicLyf (precursor to Lifebit) got to 100k registered user 40k weekly actives at its peak
  41. 41. CEO Eric Suloves competitions > won National essay writing contest (2001) and animation contests (2000) worked for Aardman UK (2004) worked 3 years in academia (IT) designed graphics for print, for web, and for games
  42. 42. CTOBlue Jayson Basañes hacker (PHP, Obj-c, Java, javascript, Lua) full stack engineer 4th startupbuilt & lead developer teams for 3 local startups
  43. 43. previously...Cavalcade Gameswon an Orange UK serious game competition ($3000)released Rock Paper Laser for iOS 80k downloads sold 5 Flash games all within 1 year (2009)
  44. 44. previously... PicLyf got to 100k userbasewon awards in UK, Singapore and Philippines Over 10k app downloads
  45. 45. team Rolly Rulete leading mobile developer in PHown app total of 150k downloads Mio Galang UP Cum Laude Big data + machine language +8 hackers
  46. 46. the team - 11 devs Eric BJ
  47. 47. funding statusraising in June 2013 $2m focus: ASIA $100k already committed
  48. 48. investors Kickstart Philippine’s premier acceleratorToivo AnnusSkype co-founder Andrew & Jehzeel (local angels)
  49. 49. lifebit.com
  50. 50. Thank you!!questions? eric@lifebit.com @lifebithq

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