Vibes case

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Vibes case

  1. 1. V.I.B.E.S. Eric C. Chua 2010 Visually Impaired Brotherhood for Excellent Services
  2. 2. Case Objective : <ul><li>To identify the 7 P’s of VIBES inc. </li></ul><ul><li>Potential Market </li></ul><ul><li>Primary Target Market </li></ul><ul><li>Positioning </li></ul><ul><li>Product </li></ul><ul><li>Price </li></ul><ul><li>Place </li></ul><ul><li>Promotion </li></ul>
  3. 3. Potential Market Variety of Middle Class, Teens, Young Adults, Seniors. Teens Young Adults Seniors
  4. 4. Primary Target Market Middle Class who desires relaxation or temporary relief from stress.
  5. 5. Positioning Visually impaired massage professionals offering low cost service. + =
  6. 6. Product Hand And Foot Reflexology, Therapeutic Massage Chair Massage / Bed Massage
  7. 7. Price Very Affordable = More Savings More Savings = Happy Customer Happy Customer = Repeat Sales VIBES Massage Rates 170 PHP ½ Hour 290 PHP 1 Hour
  8. 8. Place
  9. 9. Promotion Flyers, classifieds, Brochures

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