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Vibes case
 

Vibes case

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    Vibes case Vibes case Presentation Transcript

    • V.I.B.E.S. Eric C. Chua 2010 Visually Impaired Brotherhood for Excellent Services
    • Case Objective :
      • To identify the 7 P’s of VIBES inc.
      • Potential Market
      • Primary Target Market
      • Positioning
      • Product
      • Price
      • Place
      • Promotion
    • Potential Market Variety of Middle Class, Teens, Young Adults, Seniors. Teens Young Adults Seniors
    • Primary Target Market Middle Class who desires relaxation or temporary relief from stress.
    • Positioning Visually impaired massage professionals offering low cost service. + =
    • Product Hand And Foot Reflexology, Therapeutic Massage Chair Massage / Bed Massage
    • Price Very Affordable = More Savings More Savings = Happy Customer Happy Customer = Repeat Sales VIBES Massage Rates 170 PHP ½ Hour 290 PHP 1 Hour
    • Place
    • Promotion Flyers, classifieds, Brochures