Creative Commons
Creative Commons
    Reusable Culture
Creative Commons
      Reusable Culture



Yahoo! Creative Talks: 07/11/07
Commons?
Commons?
•Resources that are freely accessible to any member of a given community
Commons?
•Resources that are freely accessible to any member of a given community
     •Natural resources (air, water, parks)
Commons?
•Resources that are freely accessible to any member of a given community
     •Natural resources (air, water, par...
Creative Commons
Creative Commons
• Nonprofit org started in December 2002 to help simplify the
  development of a pool of free and legal r...
Creative Commons
• Nonprofit org started in December 2002 to help simplify the
  development of a pool of free and legal r...
Creative Commons
• Nonprofit org started in December 2002 to help simplify the
  development of a pool of free and legal r...
Creative Commons
• Nonprofit org started in December 2002 to help simplify the
  development of a pool of free and legal r...
Why?
©
©
Copyright
Copyright?
Copyright?
 •   Law designed to govern creative and expressive works
Copyright?
 •   Law designed to govern creative and expressive works
 •   We like copyright!
Copyright?
 •   Law designed to govern creative and expressive works
 •   We like copyright!
      • It encourages creation
Copyright?
 •   Law designed to govern creative and expressive works
 •   We like copyright!
      • It encourages creatio...
Copyright?
Copyright?
 •   Applies automatically upon fixation of a creative work
     to tangible form
Copyright?
 •   Applies automatically upon fixation of a creative work
     to tangible form
Copyright?
Copyright?
 •   Grants copyright owner a bundle of exclusive rights
Copy/Distribute   Publicly Perform   Publicly Display   Build Upon   Digitally Distribute
If you want to ...




Copy/Distribute   Publicly Perform        Publicly Display   Build Upon   Digitally Distribute




...
So, what’s the problem?
So, what’s the problem?
•   Digital technologies have revolutionized how
    creative works are made, distributed, and used
So, what’s the problem?
• Digital technologies have revolutionized how
  creative works are made, distributed, and used
• ...
So, what’s the problem?
• Digital technologies have revolutionized how
  creative works are made, distributed, and used
• ...
So, what’s the problem?
So, what’s the problem?
• Sometimes full copyright discourages creation and
  dissemination, even though the creator may w...
So, what’s the problem?
• Sometimes full copyright discourages creation and
  dissemination, even though the creator may w...
So, what’s the problem?
• Sometimes full copyright discourages creation and
  dissemination, even though the creator may w...
Creative Commons
 copyright licenses
Provide a legal
infrastructure for creators
    that is both easy to
   understand and use
creativecommons.org
creativecommons.org
License
Three dierent formats
From 50footwave.com
© ThrowingMusic
From 50footwave.com
© ThrowingMusic
Global
Millions of pieces of creative
 content available to the public
 for free and legal use under
 Creative Commons licenses
Search
Using metadata
From yahoo.com
© Yahoo! Inc.
From google.com
© Google
Reuse
Top graphic from charlierose.com
© Charlie Rose Inc.
Photo and text from flickr.com/photos/jurvetson
© Steve Jurvetson
From gifttrap.com
© GiftTRAP
First court case
From flickr.com/photos/adamc1999/
© Adam Curry
From flickr.com/photos/adamc1999/
© Adam Curry
Page from Weekend, which used
Curry’s photos in a way that violated
the CC license
“In principle, Curry owns the copyright in the four photos, and the
photos, by their posting on that website, are subject ...
Creative Commons
    and Music
Music Case Study 1 / Fort   Minor




                                Photo © Warner Bros. Records /
                     ...
Music Case Study 1 / Fort           Minor


•   As part of a CC-sponsored remix contest, Warner Bros. used Creative Common...
Music Case Study 1 / Fort            Minor


•   Remixers created nearly 600 new versions of “Remember the Name.” These re...
Music Case Study 1 / Fort            Minor


•   Fort Minor went on to commercially license the track to TNT to use as the...
Music Case Study 2 / Crammed   Discs




                                 Photo © Kevin Westenberg /
                     ...
Music Case Study 2 / Crammed   Discs
Music Case Study 2 / Crammed                  Discs

•   Successful Belgian indie label Crammed Discs decided to release a...
Music Case Study 2 / Crammed                  Discs

•   Successful Belgian indie label Crammed Discs decided to release a...
Music Case Study 2 / Crammed                  Discs

•   Successful Belgian indie label Crammed Discs decided to release a...
Music Case Study 2 / Crammed   Discs
Music Case Study 2 / Crammed                Discs


•   Crammed published the remixable components of several songs in its...
Music Case Study 2 / Crammed                Discs


•   Crammed published the remixable components of several songs in its...
Music Case Study 2 / Crammed                Discs


•   Crammed published the remixable components of several songs in its...
Music Case Study 2 / Crammed   Discs
Music Case Study 2 / Crammed                 Discs


•   Crammed chose nine remixes and licensed them from their creators
...
Music Case Study 2 / Crammed                  Discs


•   Crammed chose nine remixes and licensed them from their creators...
Music Case Study 3 / Minus   Kelvin




                                  From flickr.com/photos/rs
                      ...
Music Case Study 3 / Minus   Kelvin
Music Case Study 3 / Minus             Kelvin

•High school physics and calculus teacher Minus Kelvin began creating sampl...
Music Case Study 3 / Minus              Kelvin

•High school physics and calculus teacher Minus Kelvin began creating samp...
Music Case Study 3 / Minus              Kelvin

•High school physics and calculus teacher Minus Kelvin began creating samp...
Music Case Study 3 / Minus               Kelvin

•High school physics and calculus teacher Minus Kelvin began creating sam...
Other projects
Science Commons
From plos.org
© PLoS
CC Learn
From ocw.mit.edu
© MIT
Some Rights Reserved
Except where noted, the contents of this presentation are licensed to the public under the
     Creat...
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)
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Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)

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Creative Commons Presentation for the July 11, 2007 Yahoo! Creative Talk (PDF format)

  1. 1. Creative Commons
  2. 2. Creative Commons Reusable Culture
  3. 3. Creative Commons Reusable Culture Yahoo! Creative Talks: 07/11/07
  4. 4. Commons?
  5. 5. Commons? •Resources that are freely accessible to any member of a given community
  6. 6. Commons? •Resources that are freely accessible to any member of a given community •Natural resources (air, water, parks)
  7. 7. Commons? •Resources that are freely accessible to any member of a given community •Natural resources (air, water, parks) •Cultural resources (creative works, scientific works, public knowledge)
  8. 8. Creative Commons
  9. 9. Creative Commons • Nonprofit org started in December 2002 to help simplify the development of a pool of free and legal reusable cultural content
  10. 10. Creative Commons • Nonprofit org started in December 2002 to help simplify the development of a pool of free and legal reusable cultural content • Provides free tools that let authors, scientists, artists, and educators easily mark their creative work with the freedoms they want it to carry
  11. 11. Creative Commons • Nonprofit org started in December 2002 to help simplify the development of a pool of free and legal reusable cultural content • Provides free tools that let authors, scientists, artists, and educators easily mark their creative work with the freedoms they want it to carry • CC offers an alternative to full copyright; lets you easily change your copyright terms from “All Rights Reserved” to “Some Rights Reserved.”
  12. 12. Creative Commons • Nonprofit org started in December 2002 to help simplify the development of a pool of free and legal reusable cultural content • Provides free tools that let authors, scientists, artists, and educators easily mark their creative work with the freedoms they want it to carry • CC offers an alternative to full copyright; lets you easily change your copyright terms from “All Rights Reserved” to “Some Rights Reserved.” • Voluntary tools for creating a public good – more freely available cultural resources
  13. 13. Why?
  14. 14. ©
  15. 15. © Copyright
  16. 16. Copyright?
  17. 17. Copyright? • Law designed to govern creative and expressive works
  18. 18. Copyright? • Law designed to govern creative and expressive works • We like copyright!
  19. 19. Copyright? • Law designed to govern creative and expressive works • We like copyright! • It encourages creation
  20. 20. Copyright? • Law designed to govern creative and expressive works • We like copyright! • It encourages creation • It promotes dissemination
  21. 21. Copyright?
  22. 22. Copyright? • Applies automatically upon fixation of a creative work to tangible form
  23. 23. Copyright? • Applies automatically upon fixation of a creative work to tangible form
  24. 24. Copyright?
  25. 25. Copyright? • Grants copyright owner a bundle of exclusive rights
  26. 26. Copy/Distribute Publicly Perform Publicly Display Build Upon Digitally Distribute
  27. 27. If you want to ... Copy/Distribute Publicly Perform Publicly Display Build Upon Digitally Distribute then you need to ASK.
  28. 28. So, what’s the problem?
  29. 29. So, what’s the problem? • Digital technologies have revolutionized how creative works are made, distributed, and used
  30. 30. So, what’s the problem? • Digital technologies have revolutionized how creative works are made, distributed, and used • Digital technologies implicate the right to copy through the sheer nature of how they work
  31. 31. So, what’s the problem? • Digital technologies have revolutionized how creative works are made, distributed, and used • Digital technologies implicate the right to copy through the sheer nature of how they work • The potential that digital technologies offer also implicates the right to make derivative works
  32. 32. So, what’s the problem?
  33. 33. So, what’s the problem? • Sometimes full copyright discourages creation and dissemination, even though the creator may want to encourage these things.
  34. 34. So, what’s the problem? • Sometimes full copyright discourages creation and dissemination, even though the creator may want to encourage these things. • It can prohibit people who might benefit from creative work from being able to legally use it.
  35. 35. So, what’s the problem? • Sometimes full copyright discourages creation and dissemination, even though the creator may want to encourage these things. • It can prohibit people who might benefit from creative work from being able to legally use it. • What if you want to give up some of your copyright rights and contribute creative work to the commons for sharing and reuse?
  36. 36. Creative Commons copyright licenses
  37. 37. Provide a legal infrastructure for creators that is both easy to understand and use
  38. 38. creativecommons.org
  39. 39. creativecommons.org
  40. 40. License
  41. 41. Three dierent formats
  42. 42. From 50footwave.com © ThrowingMusic
  43. 43. From 50footwave.com © ThrowingMusic
  44. 44. Global
  45. 45. Millions of pieces of creative content available to the public for free and legal use under Creative Commons licenses
  46. 46. Search
  47. 47. Using metadata
  48. 48. From yahoo.com © Yahoo! Inc.
  49. 49. From google.com © Google
  50. 50. Reuse
  51. 51. Top graphic from charlierose.com © Charlie Rose Inc. Photo and text from flickr.com/photos/jurvetson © Steve Jurvetson
  52. 52. From gifttrap.com © GiftTRAP
  53. 53. First court case
  54. 54. From flickr.com/photos/adamc1999/ © Adam Curry
  55. 55. From flickr.com/photos/adamc1999/ © Adam Curry
  56. 56. Page from Weekend, which used Curry’s photos in a way that violated the CC license
  57. 57. “In principle, Curry owns the copyright in the four photos, and the photos, by their posting on that website, are subject to the [Creative Commons] License. Therefore Audax should observe the conditions that control the use by third parties of the photos as stated in the License…The claim [...] will therefore be allowed; defendants will be enjoined from publishing all photos that [Curry] has published on www.flickr.com, unless this occurs in accordance with the conditions of the License.” Curry v. Audax, District Court of Amsterdam – March 9, 2006, Interim measure, Case no. 334492 / KG 06-176 SR
  58. 58. Creative Commons and Music
  59. 59. Music Case Study 1 / Fort Minor Photo © Warner Bros. Records / Machine Shop Recordings
  60. 60. Music Case Study 1 / Fort Minor • As part of a CC-sponsored remix contest, Warner Bros. used Creative Commons licenses to license remixable elements of the Fort Minor single “Remember the Name” to the general public for noncommercial purposes.
  61. 61. Music Case Study 1 / Fort Minor • Remixers created nearly 600 new versions of “Remember the Name.” These remixes were shared legally with friends and posted on MySpace pages, blogs, etc. These remixes helped build excitement about the song without diluting the commercial value of its original version.
  62. 62. Music Case Study 1 / Fort Minor • Fort Minor went on to commercially license the track to TNT to use as the theme for the 2006 NBA playoffs. Additionally, the song became a radio hit and was licensed for use in several TV and film soundtracks, proving that noncommercial public copyright licensing can easily work in tandem with commercial licensing arrangements.
  63. 63. Music Case Study 2 / Crammed Discs Photo © Kevin Westenberg / Crammed Discs
  64. 64. Music Case Study 2 / Crammed Discs
  65. 65. Music Case Study 2 / Crammed Discs • Successful Belgian indie label Crammed Discs decided to release a remix album featuring reworked versions of songs by its most popular artists.
  66. 66. Music Case Study 2 / Crammed Discs • Successful Belgian indie label Crammed Discs decided to release a remix album featuring reworked versions of songs by its most popular artists. • Crammed needed them quickly and wanted to avoid the costly process of commissioning them from “big name” producers.
  67. 67. Music Case Study 2 / Crammed Discs • Successful Belgian indie label Crammed Discs decided to release a remix album featuring reworked versions of songs by its most popular artists. • Crammed needed them quickly and wanted to avoid the costly process of commissioning them from “big name” producers. • So, Crammed used Creative Commons licenses.
  68. 68. Music Case Study 2 / Crammed Discs
  69. 69. Music Case Study 2 / Crammed Discs • Crammed published the remixable components of several songs in its catalog under a CC license.
  70. 70. Music Case Study 2 / Crammed Discs • Crammed published the remixable components of several songs in its catalog under a CC license. • Over the course of a month, more than 100 submissions were entered by members of the Creative Commons community.
  71. 71. Music Case Study 2 / Crammed Discs • Crammed published the remixable components of several songs in its catalog under a CC license. • Over the course of a month, more than 100 submissions were entered by members of the Creative Commons community. • The label was amazed by the results.
  72. 72. Music Case Study 2 / Crammed Discs
  73. 73. Music Case Study 2 / Crammed Discs • Crammed chose nine remixes and licensed them from their creators for commercial use and is releasing them as a Crammed remix compilation.
  74. 74. Music Case Study 2 / Crammed Discs • Crammed chose nine remixes and licensed them from their creators for commercial use and is releasing them as a Crammed remix compilation. • This strategy provided a no-cost way for a small label to acquire quality remixes, and for members of the remix community to profit from their work.
  75. 75. Music Case Study 3 / Minus Kelvin From flickr.com/photos/rs © Robin Sloan
  76. 76. Music Case Study 3 / Minus Kelvin
  77. 77. Music Case Study 3 / Minus Kelvin •High school physics and calculus teacher Minus Kelvin began creating sample- based songs and remixes using tracks from ccMixter as source material.
  78. 78. Music Case Study 3 / Minus Kelvin •High school physics and calculus teacher Minus Kelvin began creating sample- based songs and remixes using tracks from ccMixter as source material. •He posted his remixes on ccMixter for other members to hear, review, and mash- up. Pat Chilla, a music contributor for the CW Network found Minus Kelvin's remixes and loved them.
  79. 79. Music Case Study 3 / Minus Kelvin •High school physics and calculus teacher Minus Kelvin began creating sample- based songs and remixes using tracks from ccMixter as source material. •He posted his remixes on ccMixter for other members to hear, review, and mash- up. Pat Chilla, a music contributor for the CW Network found Minus Kelvin's remixes and loved them. •Pat signed Minus Kelvin and helped arrange a licensing deal for Minus Kelvin to compose music for America's Next Top Model.
  80. 80. Music Case Study 3 / Minus Kelvin •High school physics and calculus teacher Minus Kelvin began creating sample- based songs and remixes using tracks from ccMixter as source material. •He posted his remixes on ccMixter for other members to hear, review, and mash- up. Pat Chilla, a music contributor for the CW Network found Minus Kelvin's remixes and loved them. •Pat signed Minus Kelvin and helped arrange a licensing deal for Minus Kelvin to compose music for America's Next Top Model. •In short, Minus Kelvin used CC’s legal infrastructure to free up his work for people to sharing, use, and remixing. This approach helped him score commercial deals with a label and TV show.
  81. 81. Other projects
  82. 82. Science Commons
  83. 83. From plos.org © PLoS
  84. 84. CC Learn
  85. 85. From ocw.mit.edu © MIT
  86. 86. Some Rights Reserved Except where noted, the contents of this presentation are licensed to the public under the Creative Commons Attribution license. The terms of this license are available at http://creativecommons.org/licenses/by/3.0/.
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