Creative Commons Presentation for the 2007 Stanford Professional Publishing Course (PDF format)

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This presentation about Creative Commons was delivered at the Stanford Professional Publishing Course on 07/15/07.

This presentation about Creative Commons was delivered at the Stanford Professional Publishing Course on 07/15/07.

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  • 1. Creative Commons
  • 2. Creative Commons Stanford Professional Publishing Course: 07/15/07
  • 3. Commons?
  • 4. Commons? •Resources that are freely accessible to any member of a given community
  • 5. Commons? •Resources that are freely accessible to any member of a given community •Natural resources (air, water, parks)
  • 6. Commons? •Resources that are freely accessible to any member of a given community •Natural resources (air, water, parks) •Cultural resources (creative works, scientific works, public knowledge)
  • 7. Creative Commons
  • 8. Creative Commons • Nonprofit org started in December 2002 to help simplify the development of a pool of free and legal reusable cultural content
  • 9. Creative Commons • Nonprofit org started in December 2002 to help simplify the development of a pool of free and legal reusable cultural content • Provides free tools that let authors, scientists, artists, and educators easily mark their creative work with the freedoms they want it to carry
  • 10. Creative Commons • Nonprofit org started in December 2002 to help simplify the development of a pool of free and legal reusable cultural content • Provides free tools that let authors, scientists, artists, and educators easily mark their creative work with the freedoms they want it to carry • CC offers an alternative to full copyright; lets you easily change your copyright terms from “All Rights Reserved” to “Some Rights Reserved.”
  • 11. Creative Commons • Nonprofit org started in December 2002 to help simplify the development of a pool of free and legal reusable cultural content • Provides free tools that let authors, scientists, artists, and educators easily mark their creative work with the freedoms they want it to carry • CC offers an alternative to full copyright; lets you easily change your copyright terms from “All Rights Reserved” to “Some Rights Reserved.” • Voluntary tools for creating a public good – more freely available cultural resources
  • 12. Why?
  • 13. ©
  • 14. © Copyright
  • 15. Copyright?
  • 16. Copyright? • Law designed to govern creative and expressive works
  • 17. Copyright? • Law designed to govern creative and expressive works • We like copyright!
  • 18. Copyright? • Law designed to govern creative and expressive works • We like copyright! • It encourages creation
  • 19. Copyright? • Law designed to govern creative and expressive works • We like copyright! • It encourages creation • It promotes dissemination
  • 20. Copyright?
  • 21. Copyright? • Applies automatically upon fixation of a creative work to tangible form
  • 22. Copyright? • Applies automatically upon fixation of a creative work to tangible form
  • 23. Copyright?
  • 24. Copyright? • Grants copyright owner a bundle of exclusive rights
  • 25. Copy/Distribute Publicly Perform Publicly Display Build Upon Digitally Distribute
  • 26. If you want to ... Copy/Distribute Publicly Perform Publicly Display Build Upon Digitally Distribute then you need to ASK.
  • 27. So, what’s the problem?
  • 28. So, what’s the problem? • Digital technologies have revolutionized how creative works are made, distributed, and used
  • 29. So, what’s the problem? • Digital technologies have revolutionized how creative works are made, distributed, and used • Digital technologies implicate the right to copy through the sheer nature of how they work
  • 30. So, what’s the problem? • Digital technologies have revolutionized how creative works are made, distributed, and used • Digital technologies implicate the right to copy through the sheer nature of how they work • The potential that digital technologies offer also implicates the right to make derivative works
  • 31. So, what’s the problem?
  • 32. So, what’s the problem? • Sometimes full copyright discourages creation and dissemination, even though the creator may want to encourage these things.
  • 33. So, what’s the problem? • Sometimes full copyright discourages creation and dissemination, even though the creator may want to encourage these things. • It can prohibit people who might benefit from creative work from being able to legally use it.
  • 34. So, what’s the problem? • Sometimes full copyright discourages creation and dissemination, even though the creator may want to encourage these things. • It can prohibit people who might benefit from creative work from being able to legally use it. • What if you want to give up some of your copyright rights and contribute creative work to the commons for sharing and reuse?
  • 35. Creative Commons copyright licenses
  • 36. Provide a legal infrastructure for creators that is both easy to understand and use
  • 37. creativecommons.org
  • 38. creativecommons.org
  • 39. License
  • 40. Three dierent formats
  • 41. From 50footwave.com © ThrowingMusic
  • 42. From 50footwave.com © ThrowingMusic
  • 43. Global
  • 44. Millions of pieces of creative content available to the public for free and legal use under Creative Commons licenses
  • 45. Search
  • 46. Using metadata
  • 47. From yahoo.com © Yahoo! Inc.
  • 48. From google.com © Google
  • 49. Reuse
  • 50. Top graphic from charlierose.com © Charlie Rose Inc. Photo and text from flickr.com/photos/jurvetson © Steve Jurvetson
  • 51. From schmap.com © Schmap, Inc.
  • 52. From plos.org © PLoS
  • 53. CC+ PLoS Screen grab from boletinfarmacos.org Text translated from a CC-BY licensed article that appeared in PLoS Medicine in April 2005
  • 54. CC+ PLoS • Enables free and legal reuse, such as translations Screen grab from boletinfarmacos.org Text translated from a CC-BY licensed article that appeared in PLoS Medicine in April 2005
  • 55. First court case
  • 56. From flickr.com/photos/adamc1999/ © Adam Curry
  • 57. From flickr.com/photos/adamc1999/ © Adam Curry
  • 58. Page from Weekend, which used Curry’s photos in a way that violated the CC license
  • 59. “In principle, Curry owns the copyright in the four photos, and the photos, by their posting on that website, are subject to the [Creative Commons] License. Therefore Audax should observe the conditions that control the use by third parties of the photos as stated in the License…The claim [...] will therefore be allowed; defendants will be enjoined from publishing all photos that [Curry] has published on www.flickr.com, unless this occurs in accordance with the conditions of the License.” Curry v. Audax, District Court of Amsterdam – March 9, 2006, Interim measure, Case no. 334492 / KG 06-176 SR
  • 60. In use
  • 61. From ocw.mit.edu © MIT
  • 62. From pumpaudio.com © Pump Audio
  • 63. From goodmagazine.com © GOOD Magazine
  • 64. From gatehousemedia.com © GateHouse Media, Inc.
  • 65. Wired cover and CD design © Conde Nast
  • 66. From scoopt.com © Scoopt
  • 67. From lulu.com © Lulu, Inc.
  • 68. Some Rights Reserved Except where noted, the contents of this presentation are licensed to the public under the Creative Commons Attribution license. The terms of this license are available at http://creativecommons.org/licenses/by/3.0/.