ReBarCamp KC Mobile Marketing Presentation
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ReBarCamp KC Mobile Marketing Presentation

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Brief set of statistics and information from the Real Estate Bar Camp of Kansas City on October 13th.

Brief set of statistics and information from the Real Estate Bar Camp of Kansas City on October 13th.

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ReBarCamp KC Mobile Marketing Presentation Presentation Transcript

  • 1. Mobile and SMS Marketing Eric Myers – The Mr. KC Mortgage Team
  • 2. Mobile media users account for 31% of EU5 mobile phone owners Mobile Media Segments ! 1Q09 v. 1Q10 100% Just Voice 80% 36% 32% 60% 30% SMS (but not mobile media) 29% 40% 20% 38% Mobile Media 35% 0% 1Q09 1Q10 Mobile Media = Connected Media (except SMS only) in MobiLens Product: MobiLens
  • 3. Mobile Content Useage (3 Month Period Ending Feb. 2010 vs. Nov. 2009) Share % Of Mobile Computing November 2009 February 2010 Point Change Total Mobile Subscribers 10,000% 10,000% –––– Sent Text Message to 62.1% 64% 1.9% Another Phone Used Browser 27% 29.4% 2.4% Used Downloaded Apps 25.7% 27.5% 1.8% Played Games 21.4% 21.9% 0.5% Accessed Social 15.1% 18% 2.9% Networking Site or Blog Listened to Music on 11.8% 13.1% 1.3% Phone
  • 4. Number of Global Users (Millions) 2,000 1,800 1,600 1,400 1,200 1,000 Desktop 800 Mobile 600 400 200 0 2007 2008 2009 2010 2011 2012 2013 2014 2015
  • 5. Mobile Internet Trends 35% 30% 25% % Market 20% 15% 10% 5% 0% Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apps (except native games) Mobile Browsing Email Social Networking IM
  • 6. Top Genres For Mobile Browsing Bank Accounts 17% Tech News 19% Financial news 19% Movie Information 20% Maps 21% Photo / Video Sharing Service 22% Work Email via Browser 23% Entertainment News 27% Sports Information 28% IM via Browser 29% News 35% Weather 38% Social Networking 40% Personal Email via Browser 45% Search 47% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% % Browsers
  • 7. Growth of Market Enablers 50.0% 45.0% 45% 40.0% 35.0% 35% 30.0% % Market 25.0% 24% 20.0% 20% 15.0% 15% 10.0% 11% 5.0% 0.0% Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Unlimited Data Plan Subscribers 3G Device Owners Smartphone Owners
  • 8. Smartphone Growth Has Clear Impact on Media Consumption Service Penetration, US April 2010 Smartphone Feature Phone 15% Video 2% 37% Music 8% 53% Social Networking 11% 78% Browsing 19% 84% App Use 24% Product: MobiLens Data: Three month average ending April 2010
  • 9. Mobile Audience Sizes by Phone Type, US 80,000 70,000 60,000 50,000 40,000 Feature Phone 30,000 50% 54% Smartphone 20,000 54% 10,000 55% 66% 0 Browsing App Use Social Music Video Networking Product: MobiLens Data: Three month average ending April 2010
  • 10. Mobile Marketing SMS QR Codes Mobile Websites Combination Location-Services
  • 11. Eric Myers Facebook facebook.com/ericrmyers Twitter @ericbobmyers Email ericmyers@mrkcmortgage.com Phone / SMS 913.735.4168