Freelance Web Design Presentation
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Freelance Web Design Presentation



Freelance Web Design presentation for AIP Students. 10/27/09

Freelance Web Design presentation for AIP Students. 10/27/09



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    Freelance Web Design Presentation Freelance Web Design Presentation Presentation Transcript

    • Working for Yourself as a Web Designer
      Why, How, When… and all that jazz.
    • About Me
      Erica Volkman
      BLOG: (new)
      Interactive Media Design Grad @ AIP 2006
      Work for the Man (and freelance)
      Work for the Man (and freelance)
    • What Were Talkin’ About
      Freelance Pros and Cons
      What would help you get started
      Generating Leads
      The Freelance Process
    • The Pros of Freelancing
      • Work From Anywhere in the World
      • Set Your Own Rate
      • Somewhat Flexible Hours
      • Variety of Projects (Reject the Rejects)
      • Reduced Transportation Costs
      • Tax Write Offs
    • The Cons of Freelancing
      You really aren't your own boss, You have many bosses, and they all want something the same day
      Time Management
      Self-Discipline (Focus)
      Lack of Financial Security
      Accounting and Taxes
      No Health Benefits (buy your own)
    • Blog Posts
      Random Pros and Cons
      Pros and Cons from Top Web Designers
      Pro and Con Article from MS Money
      Pros and Cons of Freelance Flexibility
    • Getting Started
      Choose a name
      Make yourself a site
      Create a Proposal / Quote / Contract template document and USE IT.
      Choose Your Rate
      Create an Invoice Template or set-up an account for invoicing
    • What’s in a Name?
      Use your own name (Does not need Registered and can use your social security as a Tax ID.)
      Create a Fictitious Business Name ($70.00) and get a Tax ID (EIN) so you can open a Business Checking.
      Fic Name Requirements (PA):
      Fic Name Registration (PA):
      Other States:
      Tax ID Registration:,,id=102767,00.html
      Doing Business In PA Web Site >>>
    • A Business or Portfolio Site.
      People will argue its not needed.
      Makes landing clients easier
      If your skills are not where you would like them to be as designer, use a template for yourself and your clients. Also consider a content management system (CMS) like Joomla or Wordpress.
      Include links to your work, or screen shots, or even just information for now. It makes you look much more serious.
      $50 / Year for Hosting + $10 / Year for .com name
    • Create a Proposal Template
      Sample Project Proposal HERE.
      Very simple, Not sure how it would hold up in court so please use update and details for each project.
    • Choosing Your Rate
      When / How I first started…
      Determine your rate with: Freelance Switch Rate Calculator
      OR Choose how many hours you would like to work per week on freelance and how much you would like to make from freelance per week.
    • Invoice Em’ (suggested)
      Download Word Invoice Template
      Make your own because you’re a designer!
    • Generating Leads
      AIP – Renee McCafferty
      5th quarter or above with a minimum 2.5 GPA
      Friends and Fam are #1 under Web or Gigs
      Bidding Sites Such As:
      Grass Roots Marketing
      Hand out fliers
      Send out post cards
    • The Process
      1 . Find Client
      2 . Meet / Speak with Client to find out the scope of the project. You need to know exactly what they want – how they want it to look, how they want it to function, what their goals are. EXHAUST all questions.
      3 . Do brief competitive review to discover ways that your client can excel over the competition.
      4 . Create your Proposal / Be as detailed as possible with EVERYTHING. - get approval
    • The Process
      5 . Create Screen Shots and Wire Frames – get approval
      6 . Break it out – make it function. Give the client a test site to visit while they wait for the magic.
      7 . Test and Revise x 1000
      8 . Deliver Project & Promote if applicable
      9 . Invoice
      Blog Posts:
      Web Design From Scratch
      The Web Design Process
      Evaluate Your Process and Results
    • THE ENDThank You!
      Find a copy of my slides at