Freelance Web Design Presentation
Upcoming SlideShare
Loading in...5
×
 

Freelance Web Design Presentation

on

  • 3,362 views

Freelance Web Design presentation for AIP Students. 10/27/09

Freelance Web Design presentation for AIP Students. 10/27/09

Statistics

Views

Total Views
3,362
Views on SlideShare
3,350
Embed Views
12

Actions

Likes
3
Downloads
43
Comments
0

2 Embeds 12

http://www.slideshare.net 11
http://designeroftheweb.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Freelance Web Design Presentation Freelance Web Design Presentation Presentation Transcript

    • Working for Yourself as a Web Designer
      Why, How, When… and all that jazz.
    • About Me
      Erica Volkman
      BLOG: http://www.Designeroftheweb.com (new)
      COMPANY: http://www.GoodImpressionsMedia.com
      Interactive Media Design Grad @ AIP 2006
      Work for the Man (and freelance)
      Freelance
      Work for the Man (and freelance)
    • What Were Talkin’ About
      Freelance Pros and Cons
      What would help you get started
      Generating Leads
      The Freelance Process
    • The Pros of Freelancing
      • Work From Anywhere in the World
      • Set Your Own Rate
      • Somewhat Flexible Hours
      • Variety of Projects (Reject the Rejects)
      • Reduced Transportation Costs
      • Tax Write Offs
    • The Cons of Freelancing
      You really aren't your own boss, You have many bosses, and they all want something the same day
      Time Management
      Self-Discipline (Focus)
      Lack of Financial Security
      Accounting and Taxes
      No Health Benefits (buy your own)
    • Blog Posts
      Random Pros and Cons
      Pros and Cons from Top Web Designers
      Pro and Con Article from MS Money
      Pros and Cons of Freelance Flexibility
    • Getting Started
      Choose a name
      Make yourself a site
      Create a Proposal / Quote / Contract template document and USE IT.
      Choose Your Rate
      Create an Invoice Template or set-up an account for invoicing
    • What’s in a Name?
      Use your own name (Does not need Registered and can use your social security as a Tax ID.)
      Create a Fictitious Business Name ($70.00) and get a Tax ID (EIN) so you can open a Business Checking.
      OR
      Fic Name Requirements (PA):
      http://www.dos.state.pa.us/corps/cwp/view.asp?a=1093&q=431168
      Fic Name Registration (PA):
      http://www.dos.state.pa.us/corps/lib/corps/20/7/311.pdf
      Other States:
      http://www.business.gov/register/business-name/dba.html
      Tax ID Registration:
      http://www.irs.gov/businesses/small/article/0,,id=102767,00.html
      Doing Business In PA Web Site >>>
    • A Business or Portfolio Site.
      People will argue its not needed.
      Makes landing clients easier
      If your skills are not where you would like them to be as designer, use a template for yourself and your clients. Also consider a content management system (CMS) like Joomla or Wordpress.
      Include links to your work, or screen shots, or even just information for now. It makes you look much more serious.
      • TemplateMonster.com
      • ThemeForest.net
      • RocketTheme.com
      • ElegantThemes.com
      $50 / Year for Hosting + $10 / Year for .com name
    • Create a Proposal Template
      Sample Project Proposal HERE.
      Very simple, Not sure how it would hold up in court so please use update and details for each project.
    • Choosing Your Rate
      When / How I first started…
      Determine your rate with: Freelance Switch Rate Calculator
      OR Choose how many hours you would like to work per week on freelance and how much you would like to make from freelance per week.
      $
      $
    • Invoice Em’
      http://www.FreshBooks.com (suggested)
      Download Word Invoice Template
      Make your own because you’re a designer!
    • Generating Leads
      AIP – Renee McCafferty
      5th quarter or above with a minimum 2.5 GPA
      Friends and Fam are #1
      CraigsList.org under Web or Gigs
      Bidding Sites Such As:
      GetAFreelance.com
      Elance.com
      Grass Roots Marketing
      Hand out fliers
      Send out post cards
    • The Process
      1 . Find Client
      2 . Meet / Speak with Client to find out the scope of the project. You need to know exactly what they want – how they want it to look, how they want it to function, what their goals are. EXHAUST all questions.
      3 . Do brief competitive review to discover ways that your client can excel over the competition.
      4 . Create your Proposal / Be as detailed as possible with EVERYTHING. - get approval
    • The Process
      5 . Create Screen Shots and Wire Frames – get approval
      6 . Break it out – make it function. Give the client a test site to visit while they wait for the magic.
      7 . Test and Revise x 1000
      8 . Deliver Project & Promote if applicable
      9 . Invoice
      Blog Posts:
      Web Design From Scratch
      The Web Design Process
      Evaluate Your Process and Results
    • THE ENDThank You!
      Find a copy of my slides at DesignerOfTheWeb.com