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This is the Basic Listing Presentation reformatted to fit a landscape display. This is a great version to show on your lap top or a plasma tv.

This is the Basic Listing Presentation reformatted to fit a landscape display. This is a great version to show on your lap top or a plasma tv.

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    Windermere Real Estate Listing Presentation for Lap Tops Windermere Real Estate Listing Presentation for Lap Tops Presentation Transcript

    • 8 8 Reasons to work with a REALTOR® Not all real estate practitioners are REALTORS®. Here’s why it pays to work with a REALTOR®: 1. Navigate a complicated process. A knowledgeable expert will help you prepare the best deal, and avoid delays or costly mistakes. 6. Someone who speaks the language. 2. Information and opinions. If you don’t know a CMA from a PUD, you can A professional will be able to help you answer these understand why it’s important to work with a professional two important questions: Will the property provide the who is immersed in the industry and knows the real environment I want for a home or investment? Second, will estate language. the property have resale value when I am ready to sell? 7. Experience. 3. Help finding the best property. Most people buy and sell only a few homes in a lifetime, Sometimes the property you are seeking is available but usually with quite a few years in between each purchase. not actively advertised in the market, and it will take Even if you have done it before, laws and regulations some investigation by your REALTOR® to find all change. Realtors®, on the other hand, handle hundreds of available properties. real estate transactions over the course of their career. 4. Negotiating skills. Having an expert on your side is critical. There are many negotiating factors, including but not 8. Objective voice. limited to price, financing, terms, date of possession, and For most people, a home is the biggest purchase inclusion or exclusion of repairs, furnishings, or equipment. they’ll ever make. Having a concerned, but objective, Your agent can advise you as to which investigations and third party helps you stay focused on the issues most inspections are recommended or required. important to you. 5. Property marketing power. Real estate doesn’t sell due to advertising alone. In fact, Bottom line: Do you have the expertise to sell a large share of real estate sales comes as the result of a your home in today’s market? practitioner’s contacts through previous clients, referrals, A REALTOR® does. friends, and family. Portions reprinted from REALTOR® magazine (Realtor.org/realtormag) with permission of the National Association of Realtors®. Copyright 2008. All rights reserved.
    • How I Help You Sell Your Home H Not all real estate practitioners are REALTORS®. Here’s why it pays to work with a REALTOR®: 1. Navigate a complicated process. A knowledgeable expert will help you prepare the best deal, and avoid delays or costly mistakes. 6. Someone who speaks the language. 2. Information and opinions. If you don’t know a CMA from a PUD, you can A professional will be able to help you answer these two understand why it’s important to work with a professional important questions: Will the property provide the who is immersed in the industry and knows the real environment I want for a home or investment? Second, will estate language. the property have resale value when I am ready to sell? 7. Experience. 3. Help finding the best property. Most people buy and sell only a few homes in a lifetime, Sometimes the property you are seeking is available but usually with quite a few years in between each purchase. not actively advertised in the market, and it will take Even if you have done it before, laws and regulations some investigation by your REALTOR® to find all change. Realtors®, on the other hand, handle hundreds of available properties. real estate transactions over the course of their career. 4. Negotiating skills. Having an expert on your side is critical. There are many negotiating factors, including but not 8. Objective voice. limited to price, financing, terms, date of possession, and For most people, a home is the biggest purchase inclusion or exclusion of repairs, furnishings, or equipment. they’ll ever make. Having a concerned, but objective, Your agent can advise you as to which investigations and third party helps you stay focused on the issues most inspections are recommended or required. important to you. 5. Property marketing power. Real estate doesn’t sell due to advertising alone. In fact, Bottom line: Do you have the expertise to sell a large share of real estate sales comes as the result of a your home in today’s market? practitioner’s contacts through previous clients, referrals, A REALTOR® does. friends, and family. Portions reprinted from REALTOR® magazine (Realtor.org/realtormag) with permission of the National Association of Realtors®. Copyright 2008. All rights reserved.
    • Our Mission Statement H Windermere is a network of real estate businesses The best from and for Windermere people. and a community of people who seek trust and mu- Our greatest assets are Windermere people–the sales tual respect in each of our relationships. We serve associates, managers, supporting staff and owners neighborhoods throughout the West and, through with whom we hope to sustain mutually satisfying, our affiliations with related firms, we can link to productive and lasting relationships. We place high neighborhoods and services around the world. We priority on their growth, development and job satis- are committed to: faction, and provide all the opportunity for reward Leadership in the real estate industry. commensurate with contributions. Windermere is committed to being a leader among The improvement of life in the our peer firms. We build and support close-knit neighborhoods we serve. teams. Our wish is to foster teamwork while reserv- ing the freedom each of us needs to satisfy buyers We will be personally involved in civic and com- and sellers and find personal satisfaction. munity affairs that improve the quality of life in our neighborhoods, and will contribute both financial The highest ethical standards. and human resources to achieve these ends. Uncompromising honesty and integrity. We will continue to grow while exercising practices that meet the highest ethical and business standards.
    • Our Philosophy H “Windermere has always emphasized professionalism. The Best Tools. Our associates are the primary component to our success As part of the Windermere network, agents may also and growth. We‘ve worked very hard over the years to take advantage of a variety of programs and innovative build our reputation as a company whose representatives services including technology, marketing, and education are fair, honest, knowledgeable and genuinely care about that they can put to work in their local market. These their communities.” innovative tools allow them to serve homebuyers and –Geoff Wood, Chief Executive Officer; homesellers in a way that is unique to Windermere. Windermere Real Estate A Professional Approach. Windermere’s structure allows offices to operate Hire the best people. Give them the best tools. independently while retaining the benefits of being Create a professional approach. associated with a respected brand–benefits such as This founding philosophy of Windermere has been advertising buying power, agent benefits and powerful implemented through the introduction of new programs technology tools. At the same time, agents are intimately that have set industry standards which have given familiar with their local communities, allowing them to agents the knowledge they need to meet the needs of provide knowledgeable and high-caliber real estate buyers and sellers. services tailored to the client’s needs. The Best People. Windermere’s sales force is the company’s greatest asset. Windermere’s associates include experts in all areas of real estate. While residential real estate is the mainstay of its business, Windermere has partners who specialize in relocation, financing, insurance, escrow and new homes.
    • 6 6 Cornerstones of Windermere The Windermere mark is our historic symbol used in conjunction with the Windermere name. Together, they comprise the Windermere logo. The tree in the center of the mark represents Windermere as a living, vital organization that is committed to serving individual neighborhoods through its branch system. The Network: The two brackets on the left and right surrounding the Local offices with a global reach. We are high tech tree join together to create a diamond, symbolizing our people with high touch service. commitment to quality customer service. Windermere’s Community: unity and strong network are also represented by the We are a collection of interesting, passionate, committed two individual brackets joining together to become one people who truly believe in building vibrant and livable strong, unified structure. communities. The points of the diamond depict Windermere as an Tools & Resources: innovative industry-leader focused on the future. We don’t just try new tools, we are leaders in the techno- Quality Business Practices: logical revolution of real estate practices. We conduct business as caring professionals. Our ethics are higher than board rules require and our service is infused with courtesy and integrity. Standards of Practice: Standards of Our standards are built on trust and respect. Expect Quality Practice value and honesty in a Windermere real estate agent. Full Service: The From financing to escrow, our team can take care of all Network Windermere Full Service your real estate needs. Way Community Tools & Resources
    • The Leading Regional Real Estate Brand in the West T We’ve once again been honored by a prestigious industry organization. REAL Trends has ranked us as the largest regional real estate brand in the western United States.* Windermere Real Estate is the leading residential real estate network in the West and serves neighborhoods in Arizona, California, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Wyoming, Washington and British Columbia. *From The REAL Trends 500 Report “The Largest Regional Brands in the Country,” May 2008. Windermere at a glance: • Established 1972 • Number of offices 375 • Number of agents 8,273 • Total sales volume $31,860,630,014 Portions reprinted from REALTOR® magazine (Realtor.org/realtormag) with permission of the National Association of Realtors®. Copyright 2008. All rights reserved.
    • About Windermere Exclusive Properties A Windermere Exclusive Properties • Established 2001 • Number of agents 375 • Number of offices 8 ...a�d gro�i�g.
    • Offi� Locations At Windermere, one key fits every office. We can meet in any one of our convenient, wireless business centers. O Carlsbad Village Windermere 355 Carlsbad Village Drive, Carlsbad, CA 92008 Rancho Santa Fe / Fairbanks Ranch Phone: 760-434-4340 Windermere Fax: 760-730-3191 Address: 16236 San Dieguito Road, Rancho Santa Fe, CA 92067 Carlsbad Faire Windermere Phone: 858-756-2865 300 Carlsbad Village Drive, Fax: 858-756-2872 Carlsbad, CA 92008 Phone: 760-729-2900 La Costa / Encinitas Windermere Fax: 760-729-6762 1905 Calle Barcelona, Suite 230, Carlsbad, CA 92009 Carmel Valley / La Jolla Windermere Phone: 760-931-6111 11155 East Ocean Air Drive, Fax: 760-931-1026 San Diego, CA 92130 Phone: 858-436-3260 Rancho Bernardo Windermere Fax: 858-436-3265 16890 Bernardo Center Drive, San Diego CA 92128 Escondido Windermere Phone: 858-487-2002 100 South Escondido Blvd., Fax: 858-675-9690 Escondido, CA 92025 Phone: 760-291-1000 Offices Opening Soon in Del Mar/ Fax: 760-746-8696 Solana Beach
    • The Windermere Team Approach T At Windermere, we work as a team. Our agents are supported by an expert staff of real estate professionals who are trained to make selling a home a smooth and pleasant experience. Armed with the most advanced technology and the highest ethical practices, we can facilitate the sales • Professional Photographers/ process with our comprehensive array of services. Videographers • Loan and Escrow Officers Here are just a few of the people already in place to assist your Windermere agent: • Home Staging Designers • Transaction Coordinators From our local owners to our dedicated managers, we are all here to help. • Marketing and Advertising Directors • Technology Experts
    • Our Achievements in Real Estate & Beyond Windermere.com Honored by the 10th Annual Webby Awards. O Windermere Real Estate has been selected as an Official Honoree of the 10th Annual Webby Awards for its Web site; windermere.com. The Webby Awards, given by the International Academy of Digital Arts and 1998 READY Award. Sciences, honor Web sites around the world based on excellence in content, design, functionality, usability and Windermere Real Estate has been nationally recognized overall experience. by the Newspaper Association of America with a 1998 READY (Real Estate Advertising of Distinction) Award. Arthur S. Langlie Award for Visionary Leadership. KEPA Award. The Windermere Foundation has been awarded The Arthur S. Langlie Award for Visionary Leadership by the The Windermere Cup races have been honored with a Salvation Army. Windermere’s creation and sponsorship “Best Sports Event in 1997” KEPA (King County Event of the Home for the Holidays program pays one year’s Producers Award) by the Sports and Events Council of rent for families in critical need. Seattle/King County. Windermere Named Top Family Business. Windermere Credited as a Washington State Windermere Real Estate took top honors in the “Large “Powerhouse Business.” Business” category of “1999 Best in the Northwest Wash- Windermere Real Estate continues to move up Puget ington Family Business Award,” given annually by the Sound Business Journal’s Annual Index of Washington Family Enterprise Institute. State’s 100 largest private companies. The June 2007 listing places Windermere at No. 15, up two spots from last year. Windermere’s ranking is based on 2006 gross revenue of over 440 million dollars.
    • The Achievements in Real Estate & Beyond T Windermere wins Silver Medal in 11th Annual “Best Of” Reader’s Poll. Windermere Exclusive Properties won the Silver Medal in the Real Estate Company category of the 11th Annual “Best Of “ reader’s poll, conducted by the San Diego Ranch Coast Newspaper Group. Readers of the Rancho Santa Fe Review, Carmel Valley News and Del Mar Village Voice recognize Windermere as a favorite choice for real estate in San Diego. “Any Windermere agent will tell you, our work is not about houses; it’s about people,” said Steve Rodgers, President. “We care a lot about our community and are grateful to be considered among its Best.”
    • Our Achievements in Real Estate & Beyond Our work is not about houses. It’s about people. O We’re in the business of selling houses. But more importantly, we’re helping people find a place they can call home. Our commitment to service extends beyond each real estate transaction. Past projects include beach clean ups, food drives Every year since 1984, Windermere associates have for community resource centers, mobile blood drives skipped work for a day to complete neighborhood and outreach work with the children of improvement projects. Operation Hero. Not only is Community Service Day a great Community Service Day has been recognized opportunity to give back to the communities where by several local and national organizations for its we live and work, it also gives us a chance to work community improvement projects. together. We clean, landscape and repair parks, playgrounds, schools, shelters and community buildings. Each office selects a project that best serves its community needs. After all, real estate is rooted in our communities. And an investment in our neighborhoods gives us all a better place to call home.
    • The Windermere Foundation T Helping Homeless and Low-income Families Every transaction makes a difference. Windermere’s commitment to serving our communities goes beyond providing our buyers and sellers the best in real estate services. Every time Building a future for homeless and a Windermere sales associate sells a home, a portion low-income children. of the commission goes to the Windermere A significant portion of Windermere Foundation dol- Foundation, a non-profit organization established in lars go toward programs that help children. Estab- 1989. Contributions from Windermere agents lishing and funding literacy programs, underwriting combined with contributions from Windermere the costs of summer camp, and providing basic employees and the public have allowed the necessities such as new school shoes, socks, and Windermere Foundation to distribute over two underwear are among the many projects that the million dollars annually in recent years to non-profit Windermere Foundation supports. We believe that agencies dedicated to helping homeless and building a child’s self-esteem is an investment in our low-income families. future. Housing is our business. Helping homeless and low-income families is a natural extension of our business. Non-profit agencies receiving Windermere Foundation dollars have furnished emergency and transitional housing, have subsidized costs for services such as health care, employment counseling, placement and training, day care, scholarships and much more.
    • Our President “Corporate Citizen of the Year” O Steve Rodgers, President of Windermere Exclusive Properties, was awarded the ABLE Corporate Citizen of the Year Award at this year’s second annual A.B.L.E Awards Sunday, June 28th. This year’s award recognizes Steve Rodgers as being a leader in his field, leading the way ethically and with his The Achievements in community’s best interest always in mind. His Community Business Leadership Outreach Programs have been of great help to his fellow Excellence (ABLE) Awards citizens and always include the majority of his fellow were designed to recognize Windermere associates. some of North County’s most active community members and businesses. The event was a celebration of In past years Rodgers has been involved in doing business successfully, responsibly, and in the spirit of doing commercials for the blood bank and has been San Diego North. involved in a number of Southern California Beach Clean-Ups and Cancer Walks. He has also made “This award belongs to the entire Windermere Team. As contributions to the Children’s Hospital and Jenna Druck real estate agents it’s our philosophy and our pleasure to Foundation and gotten his hands dirty in a number of give back to the communities that we work in and live in,” environmentally friendly green community events. Steve said Rodgers. “We will be persistent in promoting Rodger’s dedication to his craft and community combined environmental efficiency and will continue to do our part to make him the ideal choice for the ABLE Corporate to keep San Diego great.” Citizen of the Year Award. The spirit of the Corporate Citizen of the Year Award is to recognize those individuals who have demonstrated a philosophy of giving and corporate social responsibility to make a significant impact on the San Diego North region’s health and well being.
    • The 80/20 Rule of Pricing and Marketing a Property T There are two major factors in selling your home: We Cannot Control: • Price • Location • Effective Marketing • Competition Eighty percent is how your home is priced, and • Market Conditions 20 percent is effectively marketing your property to We Can Control: buyers and other real estate agents. • Condition of your home Because your home is not the only one on the • Terms market pricing it comparably to the market is vital to getting it sold. Without a doubt, the price of the • Price home plays the biggest role in the buyer’s decision. Key Market Factors: 20% How long does it take to sell a home? There is Effective no easy answer. Recognizing the key factors Marketing influencing the market can give you significant control over the time it takes to sell your home. The proper balance of these factors will expedite your sale. 80% Price
    • A Comparative Market Analysis A A Comparative Market Analysis (CMA) is essential to The following are a few things to keep in mind determine the value of residential property. Location about pricing: and characteristics of the property are the key • Realistic pricing will achieve maximum elements in determining value. Therefore, the price in a reasonable time. basis for valuation is similar properties in your area. The market analysis takes into account the amount • Your cost or profit desire is irrelevant; the received from recent sales of comparable properties market determines the price. and the quantity and quality of comparable • The cost of improvements are almost properties currently on the market. always more than the added value. The desired end result is to find a price that will • Houses that remain on the market for a attract a willing and able buyer in a reasonable time. long time do not get shown. Once the value of your home has been determined, • A house that is priced right from the you can decide on an offering price that will beginning achieves the highest proceeds. achieve your goals. Generally, the price should not exceed the value by more than 5% or potential buyers may not even make offers. Naturally, if you want to sell quickly your asking price should be very near the value.
    • Intelligent Pricing I Determining the best asking price for a home can be one of the most challenging aspects of selling a home. It is also one of the most important. If your home is listed at a price that is above market value, you will miss out on prospective buyers who would otherwise be prime candidates to purchase your Another critical factor to keep in mind when pricing your home. If you list at a price that is below market value, home is timing. A property attracts the most attention, you will ultimately sell for a price that is not the optimum excitement and interest from the real estate community value for your home. and potential buyers when it is first listed on the market. By pricing your property at market value, you expose it Improper pricing at the initial listing misses out on this to a much greater percentage of prospective buyers. peak interest period and may result in your property This increases your chances for a sale while ensuring a languishing on the market. This may lead to a below final sale price that properly reflects the market value of market value sale price, or, even worse, no sale at all. your home. Therefore, your home has the highest chance for a fruitful sale when it is new on the market and the price is reasonably established. % of Potential Buyers Who Will Look At Property 100% 90% 75% 80% 60% 60% 40% 30% +15% 20% +10% 10% Market Value -20% -10% -15% Asking Price in Relation to Market Value
    • The Multiple Listing Service T Features and benefits of the Benefits of a lockbox: Multiple Listing Service. • Allows real estate agents from various When you agree to work with me, I will immediately companies to show your home whether list your home with our local Multiple Listing Service it’s occupied or not. (MLS). This means that complete information about your home can be accessed by any licensed agent. • Saves time that agents would have to spend Since nine out of ten buyers use an agent in their retrieving keys from the real estate office. home search process, this complete and detailed • Provides controlled access by requiring agents to database of listings is an important tool. enter a unique security card or code. A lockbox can help sell your home. • Through tracking the unique user When your home is listed on the MLS, your home identification data agents must provide, I’ll know will also receive a lockbox, sometimes referred to which agents have shown your home. I can then as a keybox. The lockbox is attached to your home follow up with those agents to get critical and will contain an entry key. Most areas now have feedback that may speed the sale of your home. electronic lockboxes that require a special code or card to open and release the key.
    • In Print: Marketing Your Home T Newspaper/Magazines • Extra exposure in select San Diego media to boost awareness among active buyers. Distinctive Signage • Distinctive Signage highlights homes for sale. • Sign riders with website and text options make it easy for buyers to get more information. Print marketing is a great way to communicate your homes unique value. I use a variety of media to reach multiple avenues of interested to interested buyers. Property Brochures • Stunning photography and key property features on a beautifully designed Property Brochure. • Perfect to fill flyer boxes, hang in office windows and distribute at networking events. Direct Mail Marketing • Custom postcards and letters sent directly to the hands of neighbors, key prospects and real estate agents.
    • Open Houses O Attract More Buyers with a Windermere Open House. Before buyers purchase a home, they need to walk through it and picture themselves living in it. According to a national survey*, more than 52 percent of buyers use open houses as an information source when looking for a home. You’ll want to take advantage of this exposure and I will work with you through the process of preparing your home for the event. I will promote your open house online, in print and through personal networking. *National Association of REALTORS® 2006 Profile of Home Buyers & Sellers
    • The Power of Marketing T Listings are showcased with high quality brochures, telling the story to prospective buyers. Mailed directly to target neighborhoods, prospective buyers and agents.
    • Today’s Internet Savvy Homebuyer T Your Home’s Presence On The Internet is Now More Important. A survey of home buyers who recently moved asked: “Do you think the internet is becoming more important than print advertising to market a home?” Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008 Where buyers found the home they According to the National Association of eventually purchased: REALTORS®, more buyers found their home on the internet than through a print ad or a sign. Real estate agent 34% Internet 32% Yard sign/Open House sign 15% Friend, relative, neighbor 7% Homebuilder or their agent 3% Directly from the sellers/ 2% Knew the sellers Home book or magazine 1% Source: National Association of Realtors 2008 Profile of Home Buyers and Sellers
    • Leading the Way in Real Estate Technology L To effectively work with today’s internet savvy homebuyer, you need an internet savvy Realtor. • Windermere was the first real estate • Windermere developed an exclusive company to feature an interactive virtual toolset that allows us to reach, listing map on their website, allowing track and engage buyers on an visitors to conveniently search for international level. properties from the comfort of • Windermere listings are syndicated to their homes. thousands of websites through the most • Windermere Exclusive Properties was sophisticated internet property the first real estate brokerage in marketing plan ever developed. San Diego to launch a company wide blog site. It is updated daily with real If you want access to the greatest tools time news, powered by more than technology has to offer, choose a 100 active agent authors. Windermere agent. • We are the only real estate brokerage in California with our own multimedia production company and green screen studio. Our team of videographers and directors support agents with everything from professional photography to full motion video.
    • Showcased on Realtor.com S Capturing Buyers On RealTOR.COM.® The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date. • Listing video tours SHOWCaSe • Promote open houses lISTINGS. I have upgraded your listing on REALTOR.com® to be more prominent using REALTOR.com® Showcase Listing Enhancements. • Your home will be more visible to buyers • I receive customer leads directly so I can personally respond to buyers • There are additional enhancements I can add to your listing to show off the best features What SHOWCaSe lISTING eNHaNCeMeNTS do to help sell your property. • More exposure for your property • Up to 25 jumbo photos
    • Enhanced on E I use enhanced listings on SignOnSanDiego.com to give your home premier placement on the #1 local site for real estate searches. • SignOnSanDiego.com is San Diego’s most visited local Web site. • It receives about 30 million page views and more than 3 million visitors each month. • SignOnSanDiego reaches 32% of all San Diego Internet Users & 24% of all San Diego adults.
    • Our Internet Presence O Windermere websites are cutting edge. They include: interactive maps for easy property searches; an advanced blogging platform; social networking mash ups; and professional videos and home tours.
    • Property Website P Single Property Websites are an innovative way to highlight the key features of your home. I use a unique web address (like www.123SanDiegoDrive. com) and populate the site with media rich content about the property. This digital property flyer can include numerous photos, a virtual tour, a Google map, WalkScore, and community/school information. A “Share This” function makes it easy to forward the Property Website to interested agents and buyers. And with a single click, site visitors can contact me directly. Homes with their own Property Website reach more buyers and often sell faster than those without a website. Rest assured that your home will be showcased with the most advanced real estate technology available.
    • Web 2.0 & Social Networking P Over the past few years, the way people use the internet has dramatically changed. Users want more than online directories, they want a perpetual stream of interactive and dynamic content. Blogs and other sites featuring user generated content are among the most popular tools people use to “get a feel” for new things, including real estate. What you should know about Social Networking (member communities): • Time spent on social networking sites has surged 73% this year. • In February 2009, social network usage exceeded web-based email usage for the first time. • 77% percent of active Internet users read blogs. • There are more than 2 billion Google searches performed daily. • YouTube accounts for more than 10% of all internet traffic and attracts nearly 83 millions visitors each month. • 100,000 people check their Facebook Page every day, 30 million of them do it through their mobile device. • California is home to more than 57% of Twitter accounts. Buyers are actively using social networking sites to learn about San Diego and make their real estate decisions. I understand these tools and will leverage these sites to make your property more visible and attractive to the modern buyer.
    • P icture Perfect Production Videos P Today’s homeowners overwhelmingly report that photos and videos are the most important features they use when searching for a home. Together, they can increase the perceived value of a property by nearly 20%. Windermere Exclusive Properties is the only real estate brokerage in California with our own multimedia production company and local green screen studio. Our team of videographers supports agents with everything from professional photography to full motion video. The number of American users frequenting online video sites climbed 339% since 2003 and this year it became the fastest growing area of on-line marketing. We use video to make your virtual tours stand out from the competition and attract more attention from home buyers on the top 5 video sharing sites.
    • Smart Phones & Mobile Marketing for the Buyer on the Go Š We are a society “on the go.” Personal cell phones and wireless internet make it easy for us to conduct business from any place. A homebuyer can use a smart phone to search for properties, watch home and neighborhood tours on YouTube and engage in social marketing. • Mobile internet access increased 36% in the US last year. • There are 18 million Americans with mobile internet access. Globally, that number is 54 million. • On average, 35-44 year olds send more texts than make phone calls. • 53% of Smart Phone users are clicking on mobile ads and 35% are requesting more information. To reach this moving market, I deliver real estate information to cell phones using text messages and the mobile internet.
    • Your Feedback: Reporting/Tracking Y Keeping you informed about the progress of your home sale is among my top priorities. Not only will I be available to you in person, but there are many other ways we can communicate as well. I answer emails, calls and text messages–so you reach me quickly. My system is transparent and I would be happy to share it with you. I carefully monitor internet traffic and can show you amazing information about prospective buyers. Through visual reports and on-line tracking systems, I will show you how my marketing is attracting buyers to your property. You will know how to find your property on hundreds of websites, where to watch your virtual tour and what the feedback is from other agents who view your home. Expect expert guidance and immediate phone calls for any breaking news. I will make it a smooth and organized transaction.
    • Going Green in Real Estate G Agents, brokers and builders at Windermere are proud to be part of the “green” movement. There’s a growing awareness among professionals about the • I use green marketing techniques, like calling my environmental impact of our every day business network and using internet advertising. practices. We want to build vibrant and livable communities. • I use multimedia property tours to reach buyers on a global level with a 24 hour virtual at Windermere, we use technology to reduce our Open House. carbon footprint. • We participate in ecofriendly events, like beach • We store our forms and materials in an electronic clean ups and hardware collection events. library of digital documents rather than printouts. • Windermere raises environmental awareness • We use WINForms to complete real estate through social networking groups and websites transactions neatly and without waste. geared towards the green buyer and seller. • Docusign reduces paper use by signing contracts • We can recommend a host of green products and and documents with electronic signatures. service solutions to our clients interested in going green. • With electronic scanning and fax systems we can send proposals, contracts, and invoices. All parties can have signed copies without having to print anything.
    • The Premier Program Windermere’s Premier PropertiesSM program was created more than a decade ago to meet the unique T demands of marketing and selling luxury homes. The Premier Properties program focuses on accomplishing our mutual objective–– professionally marketing your property to qualified buyers and successfully selling your property at the best possible price. Benefits Include: • Special advertising opportunities • Enhanced Web presence • Networking with other agents in the high-end market • Unique signage Marketing Tools For Your Premier Property At Windermere Exclusive Properties, we take a customized, targeted approach to marketing your Premier Property–using the right mix of tools to give your home high visibility in this niche market. The Premier Properties marketing program is designed to create maximum exposure to sell your home quickly at the highest value.
    • Our Exclusive Advertising O Special advertising Opportunities. Customized Marketing Materials. Windermere’s display ads in The San Diego Union Our targeted direct mail campaigns give your Premier Tribune and The North County Times gives your home home exposure to key prospects, as well as top sales broadcast print exposure throughout the region and associates from all real estate companies who represent distinguishes your home with the special Premier logo high-end buyers seeking upscale properties. Top-quality, – drawing more attention to exceptional listings. full color brochures are available to help highlight your home’s distinctive features with photographs and enhanced Web Presence. detailed descriptions. Windermere’s Website, which receives millions of visitors each month, offers first-class exposure for Unique Signage. luxury homes. The special Premier section, search Windermere’s exclusive Premier sign, stylized with the function and logo differentiate Premier homes from elegant Premier logo, gives your exceptional home the others featured on www.windermere.com and recognition it deserves. Information about your home will www.windermeresandiego.com. be presented at our Premier networking meetings, giving your home additional visibility among Windermere’s Full Motion Videos. Premier property specialists. We can also showcase your Premier home with high end, full motion videos. More than virtual tours, these mini- movies give your homes a competitive edge with upscale buyers.
    • WindermerePremier.com The On-line Home for Upscale Properties. W The Premier PropertiesSM program is designed to address the special needs of clients in the high-end market. Since its creation, we’ve developed a reputation for unparalleled expertise, an expansive network of experienced agents and pioneering marketing strategies. This proven marketing program includes a component that provides an enhanced online presence for upscale homes meeting the stringent Premier program requirements. Whether our Premier listings are reached via a search from our industry-leading website Windermere.com or by going directly to WindermerePremier.com, home seekers can feel confident that these properties reflect the highest quality the market has to offer. Through our online venues, the distinctive and inviting features of a Premier property are highlighted through the use of exclusive tools such as Photo Gallery, insightful community profiles, detailed property information and easy agent contact. Combined, these tools help create a marketing perspective second only to an in-person tour.
    • The Luxury Portfolio Windermere is proud to be a part of Luxury Portfolio Fine Property CollectionTM, a powerful luxury property T marketing program. Windermere’s membership in the Luxury Portfolio gives me access to effective tools to help market your home. These tools are designed to: • Provide a sophisticated online portal for luxury listings priced over $1 million at LuxuryPortfolio.com. • Attract local, national and international buyers to luxury home listings within Windermere’s Premier Properties program. • Put at my fingertips access to national and global marketing resources and publications at significant savings. (These popular publications include The Wall Street Journal, Unique Homes Magazine and DuPont Registry Magazine.) • Associate my listings with my colleagues at other powerful luxury firms. • The Luxury Portfolio is coordinated by Leading Real Estate Companies of the WorldTM, the largest global network of leading locally branded companies, including Windermere Real Estate. Together, this consortium of luxury home specialists has representation and luxury homes for sale in 25 countries and booked over $400 billion in U.S. luxury home sales in 2007, representing 1.4 million luxury home transactions.