TwitterForReal Estate

Goal: to learn howTwitter can EnhanceReal Estate Marketing

Twitter Topics: What is Twitter? Twitter as a Real Estate tool Decide if Twitter is right for you Create a Free account with Twitter Setting up Your Twitter Profile Build a network of followers on Twitter 140 Character Updates with purposeTwitter Tips to enhance your Real Estate Marketing

What is Twitter?

Twitter as a Real Estate tool

Decide if Twitter is right for you

Create a Free account with Twitter

Setting up Your Twitter Profile

Build a network of followers on Twitter

140 Character Updates with purpose

Twitter Tips to enhance your Real Estate Marketing

What is TwitterTwitter is essentially a micro-blogging platform. The original idea behind Twitter is simply to answer the question, “what are you doing?” and to answer that question in less than 140 characters.In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates from friends.

Search for REAL TIME updates on Twitter

Read REAL TIME updates the people you Follow on Twitter

Twitter Stats from @ Nik_Nik

Twitter Stats from @ Nik_Nik

as a Real Estate Tool

Why @Nik_Nik of My Tech Opinion Uses Twitter 1. Gain exposure for my blogs… and gain potential readers 2. Build my network with transparency and trust 3. Market my work, products, services, etc. 4. Answer questions/ ask questions 5. Learn new things from other industry professionals 6. Share tech tips & resources 7. Meet and talk with others 9. Seek out industry colleagues 11. Better understand social mediaMyTechOpinion.com is a great blog to read if you are looking for inspiration in real estate technology

Reasons to Tweet from @Nik_Nik

Three ways of using Twitter to help your real estate business:From the RealEstateZebra1. Look at Twitter as an educational resource.If you can find a few people to follow who inspire you and share insight and information that can improve the way you do business, wouldn’t that be great? There are plenty of people on Twitter who do that for other industries, tech and marketing especially. That is why Twitter needs a larger presence from the real estate community. We could all be helping each other professionally.

Three ways of using Twitter to help your real estate business:From the RealEstateZebra2. Use Twitter as a networking resource.There are some really interesting people on Twitter. There are probably some interesting people right in your own city on Twitter. Seek them out, engage them, and increase your network. You can even meet them in real life. At least you know that you have one thing in common right away– Twitter.

Three ways of using Twitter to help your real estate business:From the RealEstateZebra3. You can use Twitter as a way of touching your clients. Invite your clients to use Twitter. They can follow you, you can follow them. You can all exchange information and ideas. You could notify them of new listings, open houses, share links you think they might enjoy or find informative. Basically, you can build your very own Twitter real estate community.

More Twitter Testimonials

Is Twitter Right for your Real Estate plan?Do you have a real estate website?Do you write blog posts about real estate?Do you belong to other social networking sites?Do you send and receive text messages?Do you use a “smart phone”?Do you enjoy using new media and technology?Do you have information of value to share?Do you want to make more connections in your community?Do you want to reconnect with people you know?Do you want to tell more people that you buy/sell real estate?Do you prefer marketing techniques that are free of costs?Do you give new tools a fair chance to work for you?

Twitter is simple and easy to start.Go to Twitter.com, click “Join” and then pick a Username andPassword.Pick a recognizable name that isn’t too outlandish or complicated.

Create Your Twitter ProfileFilling in your profile information will help people find you on Twitter.For example, you'll be more likely to turn up in a Twitter search if you've added your location or your real name.

Add Your Twitter (Avatar) Headshot

Customize the Background with a Personal Photo or Design

Use Twitter to build a networkSearch for people you know on TwitterFind people on other social networking and email sitesInvite people to join you on Twitter by emailFollow suggested users from TwitterRaid your friends list of followers

Search for people you know on Twitter

Find people on other social networking and email sites

Invite people to join you on Twitter by email

Follow suggested users from Twitter

Raid your friends list of followers

Twitter Tools for Finding FollowersTwellow Hood - Find and follow others based on your geographic location (tweighbors). Enter your location and you can view a list of Twits in your area to follow. TwellowHood also provides you with an extended bio of 2000 characters.Twitter Local- Search a specific location and/or the surrounding area. View and follow local twits or obtain the RSS feeds for an area.Twitter Search - You can search for clients you already know by name and follow them. Enter a specific city name or neighborhood and view who’s talking about your market.

Share your story In140 Character Updates that answer the questionIt’s called a “Tweet”

5 Rules for Writing a Tweet from The Real Estate Zebra1) Don’t tell me what you are doing– tell me what you are thinking.2) Don’t tell me where you are going– tell me what moves you.3) Don’t just tell me you wrote a new blog post– tell me why you did it.4) Don’t just notify– engage and inspire.5) Make sure you follow, but also try to lead.

What to Tweet AboutImages- Share pictures you take or find interesting. Share open houses, brokers tours, thankful clients (w/permission)Videos- Share your own videos or favorites from other networks like YouTubeBlog Post Updates- You can auto update your real estate blog posts to Twitter by installing the Twitter Updater Plugin on your blog.Helpful Industry Resources- Market updates, neighborhood comparables, or other local info. Announcements /Events- Share information about an event your company is hosting, holiday food drives, and/or other news.Be the local Expert - sharing real estate tips for your market, as well as local event and business information. Check out TwtVite for creating local tweetups an sending an invite. Ask Questions- That pertain to business or personal. Try creating a poll especially for Twitter at Polldaddy or TwtPoll.

Sample TweetsWrite Tweets that are authentic and informative.

Twitter Applications Twirl Tweet Deck Pocket TweetsRead more about these apps (any many more) at Twitter.com/downloads

The NEXT LEVEL of Twitter ClassesWriting a Twitter PlanUsing applications to Tweet smarterAdding shortened hyperlinks to your tweetsDirect Tweets @Your FollowersAutomatic tweets from your blogTwitter feeds and widgets for your websiteMobile Twitter Applications to Tweet on the GoFind out who is Tweeting about YouWelcome Tweets to new FollowersUploading photos and videos to TwitterCheck our Company Calendar on the Agent Resource Center for upcoming classes on Twitter for Real Estate

These are the Twitter-ers mentioned in this presentation:@ Nik_Nik@ RealEstateZebra@reTomato@KimDarwazaThanks for all the great information!

Twitter Presentation by @EricaVautier