Twitter for Real Estate (Social Media Marketing)

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Learn how to use LinkedIn for Real Estate. Topics include: what to include in your profile, how to link to other social networking sites (wordpress & slideshare), how to make contacts, status updates and more!

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Twitter for Real Estate (Social Media Marketing)

  1. 1. Twitter<br />For<br />Real Estate<br />
  2. 2. Goal: <br />to learn how<br />Twitter can Enhance<br />Real Estate Marketing<br />
  3. 3. Twitter Topics:<br /><ul><li> What is Twitter?
  4. 4. Twitter as a Real Estate tool
  5. 5. Decide if Twitter is right for you
  6. 6. Create a Free account with Twitter
  7. 7. Setting up Your Twitter Profile
  8. 8. Build a network of followers on Twitter
  9. 9. 140 Character Updates with purpose
  10. 10. Twitter Tips to enhance your Real Estate Marketing</li></li></ul><li>
  11. 11. What is Twitter<br />Twitter is essentially a micro-blogging platform. The original idea behind Twitter is simply to answer the question, “what are you doing?” and to answer that question in less than 140 characters.<br />In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates from friends.<br />
  12. 12. Search for REAL TIME updates on Twitter<br />
  13. 13. Read REAL TIME updates the people you Follow on Twitter<br />
  14. 14. Twitter Stats from @ Nik_Nik<br />
  15. 15. Twitter Stats from @ Nik_Nik<br />
  16. 16. as a Real Estate Tool<br />
  17. 17. Why @Nik_Nik of My Tech Opinion Uses Twitter<br /> 1. Gain exposure for my blogs… and gain potential readers<br /> 2. Build my network with transparency and trust<br /> 3. Market my work, products, services, etc.<br /> 4. Answer questions/ ask questions<br /> 5. Learn new things from other industry professionals<br /> 6. Share tech tips & resources<br /> 7. Meet and talk with others<br /> 9. Seek out industry colleagues<br /> 11. Better understand social media<br />MyTechOpinion.com is a great blog to read if you are looking for inspiration in real estate technology<br />
  18. 18. Reasons to Tweet from @Nik_Nik<br />
  19. 19. Three ways of using Twitter to help your real estate business:<br />From the RealEstateZebra<br />1. Look at Twitter as an educational resource.If you can find a few people to follow who inspire you and share insight and information that can improve the way you do business, wouldn’t that be great?<br /> There are plenty of people on Twitter who do that for other industries, tech and marketing especially. That is why Twitter needs a larger presence from the real estate community. We could all be helping each other professionally.<br />
  20. 20. Three ways of using Twitter to help your real estate business:<br />From the RealEstateZebra<br />2. Use Twitter as a networking resource.<br />There are some really interesting people on Twitter. There are probably some interesting people right in your own city on Twitter. Seek them out, engage them, and increase your network. You can even meet them in real life. At least you know that you have one thing in common right away– Twitter.<br />
  21. 21. Three ways of using Twitter to help your real estate business:<br />From the RealEstateZebra<br />3. You can use Twitter as a way of touching your clients.<br /> Invite your clients to use Twitter. They can follow you, you can follow them. You can all exchange information and ideas. You could notify them of new listings, open houses, share links you think they might enjoy or find informative.<br /> Basically, you can build your very own Twitter real estate community.<br />
  22. 22. More Twitter Testimonials<br />
  23. 23. Is Twitter Right for your Real Estate plan?<br />Do you have a real estate website?<br />Do you write blog posts about real estate?<br />Do you belong to other social networking sites?<br />Do you send and receive text messages?<br />Do you use a “smart phone”?<br />Do you enjoy using new media and technology?<br />Do you have information of value to share?<br />Do you want to make more connections in your community?<br />Do you want to reconnect with people you know?<br />Do you want to tell more people that you buy/sell real estate?<br />Do you prefer marketing techniques that are free of costs?<br />Do you give new tools a fair chance to work for you?<br />
  24. 24. Twitter is simple and easy to start.<br />Go to Twitter.com, click “Join” and then pick a Username andPassword.<br />Pick a recognizable name that isn’t too outlandish or complicated.<br />
  25. 25.
  26. 26. Create Your Twitter Profile<br />Filling in your profile information will help people find you on Twitter.<br />For example, you&apos;ll be more likely to turn up in a Twitter search if you&apos;ve added your location or your real name.<br />
  27. 27. Add Your Twitter (Avatar) Headshot<br />
  28. 28. Customize the Background with a Personal Photo or Design<br />
  29. 29. Use Twitter to build a network<br /><ul><li>Search for people you know on Twitter
  30. 30. Find people on other social networking and email sites
  31. 31. Invite people to join you on Twitter by email
  32. 32. Follow suggested users from Twitter
  33. 33. Raid your friends list of followers</li></li></ul><li>
  34. 34. Twitter Tools for Finding Followers<br />Twellow Hood - Find and follow others based on your geographic location (tweighbors). Enter your location and you can view a list of Twits in your area to follow. TwellowHood also provides you with an extended bio of 2000 characters.<br />Twitter Local- Search a specific location and/or the surrounding area. View and follow local twits or obtain the RSS feeds for an area.<br />Twitter Search - You can search for clients you already know by name and follow them. Enter a specific city name or neighborhood and view who’s talking about your market.<br />
  35. 35. Share your story <br />In140 Character Updates that answer the question<br />It’s called a “Tweet”<br />
  36. 36. 5 Rules for Writing a Tweet from The Real Estate Zebra<br />1) Don’t tell me what you are doing– tell me what you are thinking.<br />2) Don’t tell me where you are going– tell me what moves you.<br />3) Don’t just tell me you wrote a new blog post– tell me why you did it.<br />4) Don’t just notify– engage and inspire.<br />5) Make sure you follow, but also try to lead.<br />
  37. 37. What to Tweet About<br />Images- Share pictures you take or find interesting. Share open houses, brokers tours, thankful clients (w/permission)<br />Videos- Share your own videos or favorites from other networks like YouTube<br />Blog Post Updates- You can auto update your real estate blog posts to Twitter by installing the Twitter Updater Plugin on your blog.<br />Helpful Industry Resources- Market updates, neighborhood comparables, or other local info. <br />Announcements /Events- Share information about an event your company is hosting, holiday food drives, and/or other news.<br />Be the local Expert - sharing real estate tips for your market, as well as local event and business information. Check out TwtVite for creating local tweetups an sending an invite. <br />Ask Questions- That pertain to business or personal. Try creating a poll especially for Twitter at Polldaddy or TwtPoll.<br />
  38. 38. Sample Tweets<br />Write Tweets that are authentic and informative. <br />
  39. 39.
  40. 40. Twitter Applications<br /> Twirl Tweet Deck Pocket Tweets<br />Read more about these apps (any many more) at Twitter.com/downloads<br />
  41. 41. The NEXT LEVEL of Twitter Classes<br />Writing a Twitter Plan<br />Using applications to Tweet smarter<br />Adding shortened hyperlinks to your tweets<br />Direct Tweets @Your Followers<br />Automatic tweets from your blog<br />Twitter feeds and widgets for your website<br />Mobile Twitter Applications to Tweet on the Go<br />Find out who is Tweeting about You<br />Welcome Tweets to new Followers<br />Uploading photos and videos to Twitter<br />Check our Company Calendar on the Agent Resource Center for upcoming classes on Twitter for Real Estate<br />
  42. 42. These are the Twitter-ers mentioned in this presentation:<br />@ Nik_Nik<br />@ RealEstateZebra<br />@reTomato<br />@KimDarwaza<br />Thanks for all the great information!<br />
  43. 43. Twitter Presentation by @EricaVautier<br />

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