Linked In For Real Estate (Social Media Marketing)

LinkedIn
For
Real Estate

Goal:
to learn how
LinkedIn can Enhance
Real Estate Marketing

Class Topics:
What is LinkedIn?
Use LinkedIn as a Real Estate Tool
Decide if LinkedIn is right for you
Create a Free account with LinkedIn
Build your LinkedIn Profile
Adjust your Profile, Privacy and Email Settings
Make contacts on LinkedIn
Manage your LinkedIn Account
Cross Promote your LinkedIn Account
LinkedIn Extras for Over Achievers

What is LinkedIn?
LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries.
LinkedIn hasmore than 43 million membersand a new member joins LinkedIn approximately every second.
Executives from all Fortune 500 companies are LinkedIn members.

What is LinkedIn?
When you join, you create a profile that summarizes your professional expertise and accomplishments. You can then form enduring connections by inviting trusted contacts to join LinkedIn and connect to you.
Your network consists of your connections, your connections’ connections, and the people they know, linking you to a vast number of qualified professionals and experts.

On LinkedIn, you can:
Manage information that’s publicly available about you as professional
Find and be introduced to potential clients, service providers, and subject experts who come recommended
Create and collaborate on projects, gather data, share files and solve problems
Be found for business opportunities and find potential partners
Discover inside connections that can help you land jobs and close deals
Post and distribute job listings to find the best talent for your company

Google Search Results
LinkedIn
Plaxo
Facebook
Twitter
MyBlogLog

More than 10.5 Monthly Visitors – just in the US!
Click on the image to view this and more traffic summaries from Quantcast.com

Nearly 60,000 Inbound Links & Visitors that Stay on the Site!
Click on the image to view this and more traffic summaries from Alexa.com

Click on the image to watch a Video about LinkedIn

LinkedIn for Real Estate Agents
Manage your public profile & control what clients (and potential clients) learn about you online
Showcase your testimonials as recommendations on your home page
Use applications to share blog posts, presentations and news stories
Leverage professional connections and facilitate business moves

Is LinkedIn Right for you?
Do you have a professional resume?
Do you have professional recommendations or testimonials?
Have you ever Googled your own name?
Have you ever asked a contact for a professional referral?
Do you have a real estate website to promote?
Do you write blog posts about real estate?
Do you belong to other social networking sites?
Do you prefer social networking sites that require minimal updates?
Do you want to stand out from other real estate agents?
Do you give new tools a fair chance to work for you?

Create your free account at LinkedIn.com
Go toLinkedIn.com
Fill in basic information and select “Join Now”

Create a Profile that is Complete & Searchable
Use keywords that will make it easy for people to find you

Use your Experience to sell your services
Your professional experience is displayed along with any recommendations you have received.
Your position descriptions should briefly explain what the company does, and what your main responsibilities and accomplishments were. Use clear, succinct phrases here—and break them into digestible chunks so even on a quick-scan your accomplishments shine through.

Share your Educational Background
Your educational background is displayed along with associated activities and honors.
Where and what you studied can provide a great insight into who you are and open up valuable connections to alumni, professors, and others with similar backgrounds.

Upload your Headshot
Often a calling card for real estate agents, include your head shot in your LinkedIn profile for instant recognizability.

Two Tools to better your Profile
LinkedIn will tell you how complete your profile is and give completion tips
Speed up the process by uploading your current resume

Adjust your Profile Settings
Control what contacts can and cannot view on your profile

Adjust your Email Settings
If you don’t want to receive emails from LinkedIn, you don’t have to!

Make contact with your “real-world” network
Use webmail (Gmail, hotmail, aol, etc) to import all the people you know who are already on LinkedIn.Then select who you wish to invite to join your trusted network.
Upload a contacts file from Outlook, Palm, ACT!, or Mac Address
View our list of your colleagues and classmates that are already on LinkedIn.
Search for specific people by name
Raid contacts from your friends

Learn about your LinkedIn Network
See statistics about your network, including how many users you can reach through your connections.

Learn about your LinkedIn Network

Manage Your LinkedIn Account
Add new work experience to your profile
Update your status by answering “What Are You Working On?”
Check for new connections and approve contacts you know
Thank new contacts for asking to join your LinkedIn network
Search your webmail for new contacts (monthly)
Answer and archive messages in your inbox
Read your network updates and leave genuine comments
Share news articles of importance
Start discussions
Answer questions posted in your area of expertise

Weekly LinkedIn Network Updates
Make at least 1 update week to your LinkedIn account for maximum exposure to your network.
Your update will be part of the weekly LinkedIn Network Updates email and you will stay top of mind!

Cross Promote your LinkedIn Account
Get MORE from your marketing with cross marketing
Put the LinkedIn icon on your website with a link to your profile
Include LinkedIn in your email signature
Share your LinkedIn profile on other social networking sites (like facebook & youtube)
Mention your LinkedIn profile in online professional directories (like plaxo)
Tweet about updates you make to your LinkedIn account
Use the LinkedIn logo on print marketing to show how connected you are
Include the LinkedIn logo on your marketing card
Mention LinkedIn and other social sites in your listing presentation

LinkedIn Extras for Over Achievers
Add the WordPress application to your profile for an automatic RSS feed of your blog posts (includes title & excerpt)
Use the “Share This” button to post information directly to your LinkedIn page from numerous sites
Share listing information directly from electronic flyer sites like Postlets
Join groups to stay connected with companies & schools you are a part of (like the Windermere Group!)
Use the SlideShare application to upload presentations to your profile

Questions for LinkedIn?

LinkedIn Presentation by Erica Vautier

Linked In For Real Estate (Social Media Marketing)

by Erica Vautier on Sep 09, 2009

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Linked In For Real Estate (Social Media Marketing) — Presentation Transcript

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