LinkedInForReal Estate

Goal: to learn howLinkedIn can EnhanceReal Estate Marketing

Class Topics:What is LinkedIn? Use LinkedIn as a Real Estate Tool Decide if LinkedIn is right for you Create a Free account with LinkedInBuild your LinkedIn Profile Adjust your Profile, Privacy and Email Settings Make contacts on LinkedIn Manage your LinkedIn Account Cross Promote your LinkedIn Account LinkedIn Extras for Over Achievers

What is LinkedIn?

Use LinkedIn as a Real Estate Tool

Decide if LinkedIn is right for you

Create a Free account with LinkedIn

Build your LinkedIn Profile

Adjust your Profile, Privacy and Email Settings

Make contacts on LinkedIn

Manage your LinkedIn Account

Cross Promote your LinkedIn Account

LinkedIn Extras for Over Achievers

What is LinkedIn? LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries.LinkedIn hasmore than 43 million membersand a new member joins LinkedIn approximately every second.Executives from all Fortune 500 companies are LinkedIn members.

What is LinkedIn?When you join, you create a profile that summarizes your professional expertise and accomplishments. You can then form enduring connections by inviting trusted contacts to join LinkedIn and connect to you.Your network consists of your connections, your connections’ connections, and the people they know, linking you to a vast number of qualified professionals and experts.

On LinkedIn, you can:Manage information that’s publicly available about you as professionalFind and be introduced to potential clients, service providers, and subject experts who come recommendedCreate and collaborate on projects, gather data, share files and solve problemsBe found for business opportunities and find potential partnersDiscover inside connections that can help you land jobs and close dealsPost and distribute job listings to find the best talent for your company

Manage information that’s publicly available about you as professional

Find and be introduced to potential clients, service providers, and subject experts who come recommended

Create and collaborate on projects, gather data, share files and solve problems

Be found for business opportunities and find potential partners

Discover inside connections that can help you land jobs and close deals

Post and distribute job listings to find the best talent for your company

Google Search ResultsLinkedInPlaxoFacebookTwitterMyBlogLog

More than 10.5 Monthly Visitors – just in the US!Click on the image to view this and more traffic summaries from Quantcast.com

Nearly 60,000 Inbound Links & Visitors that Stay on the Site!Click on the image to view this and more traffic summaries from Alexa.com

Click on the image to watch a Video about LinkedIn

LinkedIn for Real Estate AgentsManage your public profile & control what clients (and potential clients) learn about you onlineShowcase your testimonials as recommendations on your home pageUse applications to share blog posts, presentations and news storiesLeverage professional connections and facilitate business moves

Manage your public profile & control what clients (and potential clients) learn about you online

Showcase your testimonials as recommendations on your home page

Use applications to share blog posts, presentations and news stories

Leverage professional connections and facilitate business moves

Is LinkedIn Right for you?Do you have a professional resume?Do you have professional recommendations or testimonials?Have you ever Googled your own name?Have you ever asked a contact for a professional referral?Do you have a real estate website to promote?Do you write blog posts about real estate?Do you belong to other social networking sites?Do you prefer social networking sites that require minimal updates?Do you want to stand out from other real estate agents?Do you give new tools a fair chance to work for you?

Create your free account at LinkedIn.comGo toLinkedIn.comFill in basic information and select “Join Now”

Create a Profile that is Complete & SearchableUse keywords that will make it easy for people to find you

Use your Experience to sell your servicesYour professional experience is displayed along with any recommendations you have received.Your position descriptions should briefly explain what the company does, and what your main responsibilities and accomplishments were. Use clear, succinct phrases here—and break them into digestible chunks so even on a quick-scan your accomplishments shine through.

Share your Educational BackgroundYour educational background is displayed along with associated activities and honors.Where and what you studied can provide a great insight into who you are and open up valuable connections to alumni, professors, and others with similar backgrounds.

Upload your HeadshotOften a calling card for real estate agents, include your head shot in your LinkedIn profile for instant recognizability.

Two Tools to better your ProfileLinkedIn will tell you how complete your profile is and give completion tipsSpeed up the process by uploading your current resume

Adjust your Profile SettingsControl what contacts can and cannot view on your profile

Adjust your Email SettingsIf you don’t want to receive emails from LinkedIn, you don’t have to!

Make contact with your “real-world” networkUse webmail (Gmail, hotmail, aol, etc) to import all the people you know who are already on LinkedIn.Then select who you wish to invite to join your trusted network.Upload a contacts file from Outlook, Palm, ACT!, or Mac AddressView our list of your colleagues and classmates that are already on LinkedIn.Search for specific people by nameRaid contacts from your friends

Use webmail (Gmail, hotmail, aol, etc) to import all the people you know who are already on LinkedIn.Then select who you wish to invite to join your trusted network.

Upload a contacts file from Outlook, Palm, ACT!, or Mac Address

View our list of your colleagues and classmates that are already on LinkedIn.

Search for specific people by name

Raid contacts from your friends

Learn about your LinkedIn NetworkSee statistics about your network, including how many users you can reach through your connections.

Learn about your LinkedIn Network

Learn about your LinkedIn Network

Manage Your LinkedIn AccountAdd new work experience to your profileUpdate your status by answering “What Are You Working On?”Check for new connections and approve contacts you knowThank new contacts for asking to join your LinkedIn networkSearch your webmail for new contacts (monthly)Answer and archive messages in your inboxRead your network updates and leave genuine commentsShare news articles of importanceStart discussionsAnswer questions posted in your area of expertise

Add new work experience to your profile

Update your status by answering “What Are You Working On?”

Check for new connections and approve contacts you know

Thank new contacts for asking to join your LinkedIn network

Search your webmail for new contacts (monthly)

Answer and archive messages in your inbox

Read your network updates and leave genuine comments

Share news articles of importance

Start discussions

Answer questions posted in your area of expertise

Weekly LinkedIn Network UpdatesMake at least 1 update week to your LinkedIn account for maximum exposure to your network. Your update will be part of the weekly LinkedIn Network Updates email and you will stay top of mind!

Cross Promote your LinkedIn AccountGet MORE from your marketing with cross marketing Put the LinkedIn icon on your website with a link to your profileInclude LinkedIn in your email signatureShare your LinkedIn profile on other social networking sites (like facebook & youtube)Mention your LinkedIn profile in online professional directories (like plaxo)Tweet about updates you make to your LinkedIn accountUse the LinkedIn logo on print marketing to show how connected you areInclude the LinkedIn logo on your marketing cardMention LinkedIn and other social sites in your listing presentation

Put the LinkedIn icon on your website with a link to your profile

Include LinkedIn in your email signature

Share your LinkedIn profile on other social networking sites (like facebook & youtube)

Mention your LinkedIn profile in online professional directories (like plaxo)

Tweet about updates you make to your LinkedIn account

Use the LinkedIn logo on print marketing to show how connected you are

Include the LinkedIn logo on your marketing card

Mention LinkedIn and other social sites in your listing presentation

LinkedIn Extras for Over AchieversAdd the WordPress application to your profile for an automatic RSS feed of your blog posts (includes title & excerpt)Use the “Share This” button to post information directly to your LinkedIn page from numerous sitesShare listing information directly from electronic flyer sites like PostletsJoin groups to stay connected with companies & schools you are a part of (like the Windermere Group!)Use the SlideShare application to upload presentations to your profile

Add the WordPress application to your profile for an automatic RSS feed of your blog posts (includes title & excerpt)

Use the “Share This” button to post information directly to your LinkedIn page from numerous sites

Share listing information directly from electronic flyer sites like Postlets

Join groups to stay connected with companies & schools you are a part of (like the Windermere Group!)

Use the SlideShare application to upload presentations to your profile

Questions for LinkedIn?

LinkedIn Presentation by Erica Vautier