Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Facebook for
Real Estate
Profiles & Friends
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Goal:
to learn how to set up your
Facebook Profile &
Org...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Class Topics:
• Facebook’s Staggering Statistics
• Using...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Facebook’s Staggering Statistics
•Facebook is the larges...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Facebook’s Staggering Statistics
• Average user is conne...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Facebook’s Staggering MOBILE Statistics
• There are more...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Facebook RIGHT NOW
Get the latest Facebook facts and fig...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Facebook as a Real Estate Tool
Facebook is an incredibly...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Why should a Realtor have a Facebook account??
•You will...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Facebook Profiles vs. Business Pages
A personal profile ...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Facebook Profiles vs. Business Pages
Your personal profi...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Facebook Profiles vs. Business Pages
A Facebook Fan Page...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Facebook Profiles vs. Business Pages
The public can open...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Facebook Profiles vs. Business Pages
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Create your Facebook Account
Go to: http://facebook.com ...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Build a Searchable Facebook Profile
Share authentic prof...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Basic Facebook Profile Content
Name: Enter your real nam...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Basic Facebook Profile Content
Family Members: I can’t p...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Share Real and Tangible Personal Information
This is the...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
“About Me”
Keep your “About Me” straight forward and per...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Contact Me
The email address you used to create your
Fac...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Photos and Videos
Profile Pictures:
It can be beneficial...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Education
The culture of Facebook is very similar to a
R...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Organize your Friends into Lists
With a strong Contact
M...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Organize Facebook Lists for Communication
You may share ...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Organize Facebook Lists for Communication
As in life, yo...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Organize Facebook Lists for Communication
Have you ever ...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Create Lists for your Friends
High School Friends
Colleg...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Control What each List Can See
•Your contact information...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Adding a Friend to a List
Select “Account” from the top ...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Edit your Settings
Select “Account” from the top right c...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Control your Privacy Settings
For each item listed in yo...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Custom Edit your Privacy Settings
If you want to go into...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Photo Albums by List
From the “Privacy Settings” page, f...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Wall Posts by List
From your Privacy Settings you establ...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Preview your Profile by List
With numerous lists and Fri...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Preview your Profile by List
Enter a Friends name and Pr...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Wall Posts by List
From here you can customize you can v...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Custom Edit your Privacy Settings
Make this visible to:
...
Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010
Facebook Presentation by Erica Vautier
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Facebook for Real Estate: Better Profiles and Lists of Friends

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Set up a searchable and engaging profile that uses keywords and social objects to increase your contacts.

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Facebook for Real Estate: Better Profiles and Lists of Friends

  1. 1. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Facebook for Real Estate Profiles & Friends
  2. 2. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Goal: to learn how to set up your Facebook Profile & Organize your Friends
  3. 3. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Class Topics: • Facebook’s Staggering Statistics • Using Facebook as a Real Estate tool • The Difference between Profiles and Business Pages • Building a Strong Profile • Organizing your Friends into Lists • Control Communications through Privacy Settings
  4. 4. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Facebook’s Staggering Statistics •Facebook is the largest social network in the world •More than 500 million active users •50% of our active users log on to Facebook in any given day •Average user has 130 friends •People spend over 700 billion minutes per month on Facebook
  5. 5. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Facebook’s Staggering Statistics • Average user is connected to 80 community pages, groups and events • Average user creates 90 pieces of content each month • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
  6. 6. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Facebook’s Staggering MOBILE Statistics • There are more than 200 million active users currently accessing Facebook through their mobile devices. • People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. • There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products
  7. 7. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Facebook RIGHT NOW Get the latest Facebook facts and figures: http://www.facebook.com/press/info.php?statistics
  8. 8. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Facebook as a Real Estate Tool Facebook is an incredibly powerful social networking tool and real estate thrives in healthy communication. Ergo, savvy real estate agents can leverage the vast reach of Facebook to reach past and future clients with real estate information.
  9. 9. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Why should a Realtor have a Facebook account?? •You will be able to connect with your sphere in a faster and more cost effective way •Facebook will keep you Top of Mind with your sphere •You can learn interesting and useful information about your sphere •It allows you to be both a person and a professional at the same time •It has the most in depth privacy filters of any social site •Facebook is on its way to become the way we connect with all other sites
  10. 10. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Facebook Profiles vs. Business Pages A personal profile is linked to the individual person. While you should always keep your brand in mind as you add pictures and post comments, your Facebook profile should be a reflection of you as a person. On your profile you can reach out to people in a personal way. Keep your privacy settings tight and only give full Friend access to people you know.
  11. 11. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Facebook Profiles vs. Business Pages Your personal profile is not the place to sell products or services. Company promotion should be limited. Not only will you turn off your friends, but if selling occurs frequently, your profile may be shut down by Facebook. It is really difficult to get a profile reactivated, so save selling for your Facebook Fan Pages.
  12. 12. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Facebook Profiles vs. Business Pages A Facebook Fan Page can be set up for any business or an organization. While you will only have one personal profile, you may eventually have multiple Fan Pages. Some features of Fan Pages are similar to that of your personal Facebook Profile. You can post status updates that will populate your wall, fill out an information page about your business and you can share photos and videos.
  13. 13. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Facebook Profiles vs. Business Pages The public can openly view Fan Pages, as these are the only places on Facebook that are fully visible to search engines. By sharing relevant, interesting and keyword rich content you can improve the Search Engine Optimization of your Facebook Fan Page.
  14. 14. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Facebook Profiles vs. Business Pages
  15. 15. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Create your Facebook Account Go to: http://facebook.com and sign up for a free account All you need to create your account is a valid email address, but it is also a good idea to have some photos and text ready to fill your profile.
  16. 16. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Build a Searchable Facebook Profile Share authentic professional and personal information in your Facebook profile. Be engaging and genuine; leave the sales pitch at home. For many agents, this means writing a new bio in the first person. People will connect to you through the searches they conduct; keep that in mind and use keywords wisely.
  17. 17. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Basic Facebook Profile Content Name: Enter your real name so people can recognize you Sex: I think you guys know how to fill this one out Birthday: Feel free to share just the month and day Current City: Giving your city and state will help people find you Hometown & Home Neighborhood: This is an instant connection to people from your past
  18. 18. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Basic Facebook Profile Content Family Members: I can’t promise your kids will love that you figured out how to link your profiles on Facebook, but you might have some siblings out there to connect to Relationship: Link to your better half and take your rightful place on their Facebook profile Politics & Religion: Since this is your personal profile (not your business profile) you can share as much Political and Religious information as you would like, though many people choose to leave these fields blank
  19. 19. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Share Real and Tangible Personal Information This is the place to share information about your favorite things in life. •What activities do you enjoy? •What are your hobbies and interests? •Do you have TV shows you refuse to miss or books you can’t put down? •What type of music do you listen do? Challenge yourself to divulge some simple pleasures that other people can identify with. It’s amazing how much closer you feel to people when you discover that you grew up near each other or love the same football team.
  20. 20. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 “About Me” Keep your “About Me” straight forward and personal. There will be plenty of places where you can share your work bio on your Facebook Fan page. For this personal profile, an “About Me” with big life details is best. Talk about your career without trying to sell your real estate services.
  21. 21. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Contact Me The email address you used to create your Facebook account will already be listing in your Contact Information. Adding additional email addresses will complete the profile and make it easier for your friends to search for you. Give your phone number(s), work address and website(s).
  22. 22. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Photos and Videos Profile Pictures: It can be beneficial to keep profile pictures consistent with other head shots used in marketing. Still, be light and genuine. Photos / Videos / Links: Add multimedia interest by uploading your photos and videos. In a links tab you can connect to your other networks. Other fun tabs: Blogs, Slideshare, LinkedIn
  23. 23. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Education The culture of Facebook is very similar to a Reunion. Sharing your school information instantly connects you with past networks. You can list multiple high schools, universities and employers. These networks are laden with potential for referrals and shouldn’t be skipped over. Feeling shy? Leave the year blank.
  24. 24. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Organize your Friends into Lists With a strong Contact Management Strategy you can easily send target communications to select lists of Friends on Facebook
  25. 25. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Organize Facebook Lists for Communication You may share personal life updates with your family, but keep conversations professional with coworkers. You would share local updates with people who live near you, but reminisce about the past with old friends. There are photos that only your closest friends would appreciate, and events you’d only invite coworkers to.
  26. 26. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Organize Facebook Lists for Communication As in life, your Facebook Friends may fall into multiple lists. Think of a friends who lives in “San Diego” that you went to “College” with who became one of your “Clients”. Facebook allows you to put Friends into as many lists as you feel necessary.
  27. 27. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Organize Facebook Lists for Communication Have you ever ignored a Friend request because you didn’t want a fellow realtor to see your list of friends? Or because you didn’t want an old Friend to embarrass you in front of clients? Well deny friendships no more! You can accept everyone…but with a caveat. Each Friend will be placed neatly into their own special list. And each list will be assigned It’s own set of rules that governs their access to your Facebook profile.
  28. 28. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Create Lists for your Friends High School Friends College Friends Work Friends Clients Closest Friends Family Associates San Diego East Coast Limited View
  29. 29. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Control What each List Can See •Your contact information •Birthday and year •Political and religious views •Education and work experiences •Relationship Status
  30. 30. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Adding a Friend to a List Select “Account” from the top right corner Then “Edit Friends” from the drop down menu Go through your list of friends and drop them into one, two or twenty lists . When you request a new Friend, you can pre-add them to a list. When they accept your request, they will automatically be added to the lists you selected for them.
  31. 31. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Edit your Settings Select “Account” from the top right corner Then “Privacy Settings” from the drop down menu Then “Customize Settings” below Sharing on Facebook
  32. 32. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Control your Privacy Settings For each item listed in your Privacy Settings, decide who can see what. You can give full access to everyone, just the friends of your friends or only your Facebook Friends.
  33. 33. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Custom Edit your Privacy Settings If you want to go into more detail, select the option “Custom edit” From the “Custom Privacy” screen you can choose specific lists of people to view (or not view) your Facebook profile.
  34. 34. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Photo Albums by List From the “Privacy Settings” page, follow the link called “Edit album privacy” to control who can see what photos Next to each album you have a drop down menu that will allow you to custom its visibility. Go album by album and select the appropriate lists to view each set of your photos. To block certain people or lists of people from viewing photos you are tagged in, return to Privacy Settings.
  35. 35. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Wall Posts by List From your Privacy Settings you establish the default for who can view your Wall Posts. Well, what if there is an exception? No worries, you can decide to make an exception to your default setting on a case by case basis. Start at your wall and enter in a status update. Then click on the padlock icon next to the “Share” button.
  36. 36. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Preview your Profile by List With numerous lists and Friends that fall into multiple lists, it can become hard to keep track of who can see what. You can keep tabs on the different settings you gave your Friends by previewing your profile. From the “Privacy Settings” screen click on the button “ Preview Profile”.
  37. 37. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Preview your Profile by List Enter a Friends name and Preview your Profile how it would appear to them. Not happy with the results? Go back to Privacy Setting and make any adjustments you want to.
  38. 38. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Wall Posts by List From here you can customize you can view this specific wall post. This is a ONE TIME RULE and will not change your Privacy Settings for other posts. You can use it to post a message that you only want a few people to see, like your high school Friends. Or to block a list of people from seeing, like your coworkers. Share hyperlocal updates with your neighbors while letting your family know about a surprise birthday party. One account, one password, one neat and organized system.
  39. 39. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Custom Edit your Privacy Settings Make this visible to: Choose “Specific People” Enter the names of individual Friends or lists of Friends who you want to be the only people who can view certain information Hide this from: Your information will be visible to whoever you selected above, expect for… Enter the names of individual Friends of lists of friends who will be the exception to the rule you set above
  40. 40. Effective Facebook Profiles and Friend Lists, Erica Vautier ©2010 Facebook Presentation by Erica Vautier
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