Facebook For Real Estate

Goal: to learn how Facebook can Enhance Real Estate Marketing

Class Topics: What is Facebook? How many people are using Facebook? Using Facebook as a Real Estate tool Goal Setting & Accountability Create a Free account with Facebook Build your Facebook Profile Adjust your Profile, Privacy and Email Settings Make friends on Facebook Manage your Facebook Account Cross Promote your Facebook Account

Class Topics:

What is Facebook?

How many people are using Facebook?

Using Facebook as a Real Estate tool

Goal Setting & Accountability

Create a Free account with Facebook

Build your Facebook Profile

Adjust your Profile, Privacy and Email Settings

Make friends on Facebook

Manage your Facebook Account

Cross Promote your Facebook Account

What is Facebook? Facebook is the largest social network in the world Neilson recently reported that 3 out of every 10 people online in the world were using Facebook More than 100 million users log on to Facebook at least once each day More than two-thirds of Facebook users are outside of college The fastest growing demographic is those 35 years old and older

What is Facebook?

Facebook is the largest social network in the world

Neilson recently reported that 3 out of every 10 people online in the world were using Facebook

More than 100 million users log on to Facebook at least once each day

More than two-thirds of Facebook users are outside of college

The fastest growing demographic is those 35 years old and older

What is Facebook? Facebook is an incredibly powerful social networking tool and real estate thrives in healthy communication. Ergo, savvy real estate agents can leverage the vast reach of Facebook to reach past and future clients with real estate information.

What is Facebook?

Facebook is an incredibly powerful social networking tool and real estate thrives in healthy communication.

Ergo, savvy real estate agents can leverage the vast reach of Facebook to reach past and future clients with real estate information.

How many people use Facebook? More than 200 million active users (users who have returned to the site in the last 30 days) More than 100 million users log on to Facebook at least once each day More than two-thirds of Facebook users are outside of college The fastest growing demographic is those 35 years old and older

How many people use Facebook?

More than 200 million active users (users who have returned to the site in the last 30 days)

More than 100 million users log on to Facebook at least once each day

More than two-thirds of Facebook users are outside of college

The fastest growing demographic is those 35 years old and older

How many people use Facebook? Average user has 120 friends on the site More than 3.5 billion minutes are spent on Facebook each day (worldwide) More than 850 million photos uploaded to the site each month More than 8 million videos uploaded each month More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week

How many people use Facebook?

Average user has 120 friends on the site

More than 3.5 billion minutes are spent on Facebook each day (worldwide)

More than 850 million photos uploaded to the site each month

More than 8 million videos uploaded each month

More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week

How many people use Facebook? More than 2.5 million events created each month More than 25 million active user groups exist on the site About 70% of Facebook users are outside the United States There are more than 30 million active users currently accessing Facebook through their mobile devices. People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users.

How many people use Facebook?

More than 2.5 million events created each month

More than 25 million active user groups exist on the site

About 70% of Facebook users are outside the United States

There are more than 30 million active users currently accessing Facebook through their mobile devices.

People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users.

Why should a Realtor have a Facebook account?? You will be able to connect with your sphere in a faster and more cost effective way FaceBook will keep you Top of Mind with your sphere You can learn interesting and useful information about your sphere It allows you to be both a person and a professional at the same time It has the most in depth privacy filters of any social site FaceBook is on its way to become the way we connect with all other sites

Why should a Realtor have a Facebook account??

You will be able to connect with your sphere in a faster and more cost effective way

FaceBook will keep you Top of Mind with your sphere

You can learn interesting and useful information about your sphere

It allows you to be both a person and a professional at the same time

It has the most in depth privacy filters of any social site

FaceBook is on its way to become the way we connect with all other sites

Create your Facebook Account Go to: http://facebook.com and sign up for a free account All you need to create your account is a valid email address , but it is also a good idea to have some photos and text ready to fill your profile.

Create your Facebook Account

Build a Searchable Facebook Profile Share authentic professional and personal information in your Facebook profile. Be engaging and genuine; leave the sales pitch at home. For many agents, this means writing a new bio in the first person. People will connect to you through the searches they conduct; keep that in mind and use keywords wisely. Mention places you have lived and visited , organizations you belong to, and other concrete information.

Build a Searchable Facebook Profile

Build a Searchable Facebook Profile Basic Information & Contact information About Me Fill this section with your condensed personal bio (250 words is fine) Use an active voice full of tangible descriptions (think searchability !) Share your favorites (books/quotes/etc) to make new connections Education and Work History Mention specific schools and companies Photos Of yourself and your listings (organized in albums) Tag people and places Videos Of yourself and your virtual tours Links to your personal website(s)

Build a Searchable Facebook Profile

Basic Information & Contact information

About Me

Fill this section with your condensed personal bio (250 words is fine)

Use an active voice full of tangible descriptions (think searchability !)

Share your favorites (books/quotes/etc) to make new connections

Education and Work History

Mention specific schools and companies

Photos

Of yourself and your listings (organized in albums)

Tag people and places

Videos

Of yourself and your virtual tours

Links to your personal website(s)

Adjust your Facebook Settings

Adjust your Facebook Settings

Adjust your Facebook Settings

Adjust your Facebook Settings

Identify your goals To reconnect with past clients To form relationships with new groups To increase awareness for my business To promote my listings to a targeted group

Identify your goals

To reconnect with past clients

To form relationships with new groups

To increase awareness for my business

To promote my listings to a targeted group

Set your Budget How much time can you invest to get set up? How much upkeep will you give your page? When will you work on your Facebook page? How long will you spend on Facebook each week? Will you use Facebook through a mobile device?

Set your Budget

How much time can you invest to get set up?

How much upkeep will you give your page?

When will you work on your Facebook page?

How long will you spend on Facebook each week?

Will you use Facebook through a mobile device?

Make Friends on Facebook With your permission, Facebook will search through your email contact lists to help you find friends. Facebook will recommend friends based on your connections; check here once a week for updates You can also find new friends by searching through your current friends profiles

Make Friends on Facebook

With your permission, Facebook will search through your email contact lists to help you find friends.

Facebook will recommend friends based on your connections; check here once a week for updates

You can also find new friends by searching through your current friends profiles

Make Friends on Facebook

Make Friends on Facebook

Make Friends on Facebook

Make Friends on Facebook

Organize your Friends into Groups

Organize your Friends into Groups

Manage your Facebook Account Share “What’s on your Mind”; it’s the easiest way to keep your profile fresh and create social buzz about your business.

Manage your Facebook Account

What to write about Specific information about the local real estate market News about your listings News about your real estate brokerage News from your local real estate boards Local area news that effects real estate Financial news that effects real estate Listings updates Open House information Home sales from specific neighborhoods you farm What you are currently doing for your clients Professional groups you belong to How you are enhancing your business Links to everything else you do

What to write about

Specific information about the local real estate market

News about your listings

News about your real estate brokerage

News from your local real estate boards

Local area news that effects real estate

Financial news that effects real estate

Listings updates

Open House information

Home sales from specific neighborhoods you farm

What you are currently doing for your clients

Professional groups you belong to

How you are enhancing your business

Links to everything else you do

Engage your Friends “ Like” your friends posts and updates Comment on what your friends write Ask questions! Include your friends in a Note “ Poke” your friends Share links, photos or videos Start a Discussion Invite friends to an event Join a Cause Build a Fan Page

Engage your Friends

“ Like” your friends posts and updates

Comment on what your friends write

Ask questions!

Include your friends in a Note

“ Poke” your friends

Share links, photos or videos

Start a Discussion

Invite friends to an event

Join a Cause

Build a Fan Page

Cross Promote your Facebook Account

Cross Promote your Facebook Account

Social Profiles Plaxo Digg

Profile Badge

Within Videos Erica Vautier

Your personal Biography

Business Cards

Personal Letters

Listing Signs /ericavautier

Property Flyers

Facebook Presentation by Erica Vautier

Facebook Presentation by Erica Vautier