Facebook For Real Estate -- 101


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This is an introduction on how to use Facebook for Real estate and other businesses who focus on client relations. Topics include: what is facebook, who uses facebook, how to get started, what to put in your profile, goal setting, how to make contacts, how to manage your account and more!

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Facebook For Real Estate -- 101

  1. 1. Facebook For Real Estate
  2. 2. Goal: to learn how Facebook can Enhance Real Estate Marketing
  3. 3. <ul><ul><li>Class Topics: </li></ul></ul><ul><ul><li>What is Facebook? </li></ul></ul><ul><ul><li>How many people are using Facebook? </li></ul></ul><ul><ul><li>Using Facebook as a Real Estate tool </li></ul></ul><ul><ul><li>Goal Setting & Accountability </li></ul></ul><ul><ul><li>Create a Free account with Facebook </li></ul></ul><ul><ul><li>Build your Facebook Profile </li></ul></ul><ul><ul><li>Adjust your Profile, Privacy and Email Settings </li></ul></ul><ul><ul><li>Make friends on Facebook </li></ul></ul><ul><ul><li>Manage your Facebook Account </li></ul></ul><ul><ul><li>Cross Promote your Facebook Account </li></ul></ul>
  4. 4. <ul><ul><li>What is Facebook? </li></ul></ul><ul><li>Facebook is the largest social network in the world </li></ul><ul><li>Neilson recently reported that 3 out of every 10 people online in the world were using Facebook </li></ul><ul><li>More than 100 million users log on to Facebook at least once each day </li></ul><ul><li>More than two-thirds of Facebook users are outside of college </li></ul><ul><li>The fastest growing demographic is those 35 years old and older </li></ul>
  5. 5. <ul><ul><li>What is Facebook? </li></ul></ul><ul><li>Facebook is an incredibly powerful social networking tool and real estate thrives in healthy communication. </li></ul><ul><li>Ergo, savvy real estate agents can leverage the vast reach of Facebook to reach past and future clients with real estate information. </li></ul>
  6. 6. <ul><ul><li>How many people use Facebook? </li></ul></ul><ul><li>More than 200 million active users (users who have returned to the site in the last 30 days) </li></ul><ul><li>More than 100 million users log on to Facebook at least once each day </li></ul><ul><li>More than two-thirds of Facebook users are outside of college </li></ul><ul><li>The fastest growing demographic is those 35 years old and older </li></ul>
  7. 7. <ul><ul><li>How many people use Facebook? </li></ul></ul><ul><li>Average user has 120 friends on the site </li></ul><ul><li>More than 3.5 billion minutes are spent on Facebook each day (worldwide) </li></ul><ul><li>More than 850 million photos uploaded to the site each month </li></ul><ul><li>More than 8 million videos uploaded each month </li></ul><ul><li>More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week </li></ul>
  8. 8. <ul><ul><li>How many people use Facebook? </li></ul></ul><ul><li>More than 2.5 million events created each month </li></ul><ul><li>More than 25 million active user groups exist on the site </li></ul><ul><li>About 70% of Facebook users are outside the United States </li></ul><ul><li>There are more than 30 million active users currently accessing Facebook through their mobile devices. </li></ul><ul><li>People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users. </li></ul>
  9. 9. <ul><ul><li>Why should a Realtor have a Facebook account?? </li></ul></ul><ul><ul><li>You will be able to connect with your sphere in a faster and more cost effective way </li></ul></ul><ul><ul><li>FaceBook will keep you Top of Mind with your sphere </li></ul></ul><ul><ul><li>You can learn interesting and useful information about your sphere </li></ul></ul><ul><ul><li>It allows you to be both a person and a professional at the same time </li></ul></ul><ul><ul><li>It has the most in depth privacy filters of any social site </li></ul></ul><ul><ul><li>FaceBook is on its way to become the way we connect with all other sites </li></ul></ul>
  10. 10. <ul><li>Create your Facebook Account </li></ul>Go to: http://facebook.com and sign up for a free account All you need to create your account is a valid email address , but it is also a good idea to have some photos and text ready to fill your profile.
  11. 11. <ul><li>Build a Searchable Facebook Profile </li></ul>Share authentic professional and personal information in your Facebook profile. Be engaging and genuine; leave the sales pitch at home. For many agents, this means writing a new bio in the first person. People will connect to you through the searches they conduct; keep that in mind and use keywords wisely. Mention places you have lived and visited , organizations you belong to, and other concrete information.
  12. 12. <ul><li>Build a Searchable Facebook Profile </li></ul><ul><li>Basic Information & Contact information </li></ul><ul><li>About Me </li></ul><ul><ul><ul><li>Fill this section with your condensed personal bio (250 words is fine) </li></ul></ul></ul><ul><ul><ul><li>Use an active voice full of tangible descriptions (think searchability !) </li></ul></ul></ul><ul><ul><ul><li>Share your favorites (books/quotes/etc) to make new connections </li></ul></ul></ul><ul><li>Education and Work History </li></ul><ul><ul><ul><li>Mention specific schools and companies </li></ul></ul></ul><ul><li>Photos </li></ul><ul><ul><ul><li>Of yourself and your listings (organized in albums) </li></ul></ul></ul><ul><ul><ul><li>Tag people and places </li></ul></ul></ul><ul><li>Videos </li></ul><ul><ul><ul><li>Of yourself and your virtual tours </li></ul></ul></ul><ul><li>Links to your personal website(s) </li></ul>
  13. 13. <ul><li>Adjust your Facebook Settings </li></ul>
  14. 14. <ul><li>Adjust your Facebook Settings </li></ul>
  15. 15. <ul><li>Identify your goals </li></ul><ul><ul><li>To reconnect with past clients </li></ul></ul><ul><ul><li>To form relationships with new groups </li></ul></ul><ul><ul><li>To increase awareness for my business </li></ul></ul><ul><ul><li>To promote my listings to a targeted group </li></ul></ul>
  16. 16. <ul><li>Set your Budget </li></ul><ul><ul><li>How much time can you invest to get set up? </li></ul></ul><ul><ul><li>How much upkeep will you give your page? </li></ul></ul><ul><ul><li>When will you work on your Facebook page? </li></ul></ul><ul><ul><li>How long will you spend on Facebook each week? </li></ul></ul><ul><ul><li>Will you use Facebook through a mobile device? </li></ul></ul>
  17. 17. <ul><li>Make Friends on Facebook </li></ul><ul><ul><li>With your permission, Facebook will search through your email contact lists to help you find friends. </li></ul></ul><ul><ul><li>Facebook will recommend friends based on your connections; check here once a week for updates </li></ul></ul><ul><ul><li>You can also find new friends by searching through your current friends profiles </li></ul></ul>
  18. 18. <ul><li>Make Friends on Facebook </li></ul>
  19. 19. <ul><li>Make Friends on Facebook </li></ul>
  20. 20. <ul><li>Organize your Friends into Groups </li></ul>
  21. 21. <ul><li>Manage your Facebook Account </li></ul>Share “What’s on your Mind”; it’s the easiest way to keep your profile fresh and create social buzz about your business.
  22. 22. <ul><li>What to write about </li></ul><ul><li>Specific information about the local real estate market </li></ul><ul><li>News about your listings </li></ul><ul><li>News about your real estate brokerage </li></ul><ul><li>News from your local real estate boards </li></ul><ul><li>Local area news that effects real estate </li></ul><ul><li>Financial news that effects real estate </li></ul><ul><li>Listings updates </li></ul><ul><li>Open House information </li></ul><ul><li>Home sales from specific neighborhoods you farm </li></ul><ul><li>What you are currently doing for your clients </li></ul><ul><li>Professional groups you belong to </li></ul><ul><li>How you are enhancing your business </li></ul><ul><li>Links to everything else you do </li></ul>
  23. 23. <ul><li>Engage your Friends </li></ul><ul><li>“ Like” your friends posts and updates </li></ul><ul><li>Comment on what your friends write </li></ul><ul><li>Ask questions! </li></ul><ul><li>Include your friends in a Note </li></ul><ul><li>“ Poke” your friends </li></ul><ul><li>Share links, photos or videos </li></ul><ul><li>Start a Discussion </li></ul><ul><li>Invite friends to an event </li></ul><ul><li>Join a Cause </li></ul><ul><li>Build a Fan Page </li></ul>
  24. 24. <ul><li>Cross Promote your Facebook Account </li></ul>
  25. 25. Social Profiles Plaxo Digg
  26. 26. Profile Badge
  27. 27. Within Videos Erica Vautier
  28. 28. Your personal Biography
  29. 29. Business Cards
  30. 30. Personal Letters
  31. 31. Listing Signs /ericavautier
  32. 32. Property Flyers
  33. 33. <ul><li>Facebook Presentation by Erica Vautier </li></ul>
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