Using the Best of Old and New Media to Create a Comprehensive Marketing Plan

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In my 2010 presentation to the Rancho Bernardo Business Association (RBBA) I addressed the challenges of being overwhelmed by new media. We reviewed the best practices of traditional marketing and how new tools can improve business practices. By looking at the traditional marketing mix with a new focus (this time on the People) we develop compelling messages, clear call to actions and conversation generating campaigns. A great way to refresh an outdated marketing plan without abandoning your roots.

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