INgage Networks: Value of Social Media
by Erica Swallow
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Social media has the ability to save companies lots of money through enhancing traditional and online campaigns. INgage Networks‘ Corporate Communications Manager Kathy Saenz explained how her ...
Social media has the ability to save companies lots of money through enhancing traditional and online campaigns. INgage Networks‘ Corporate Communications Manager Kathy Saenz explained how her company saved $270K in expenses via social media. They had previously paid $250K annually for an external PR agency, and $20K in events budgeting for venue, traveling and promotions expenses. They saved all of that money by bringing their PR in-house and focusing on social media. Instead of running large events at expensive venues, they now run webinars. Of their latest webinar, Saenz said, “It was a targeted B2B audience we wanted to reach; [we] broke record attendance numbers. We didn’t have to pay for anything as a result. Great exposure and big money saved.”
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