Erica Swallows Resume

ERICA SWALLOW Email: ericaswallow@gmail.com ▪ Website: www.ericaswallow.com ▪ Twitter: @ericaswallow ▪ Tumblog: ericaswallow.tumblr.comExperienceMashable; Associate Editor, Partner Content; New York, NY May 2010-Current  Edit and manage supported feature content for top advertisers, including BlackBerry, British Airways, Buddy Media, Dell, Gillette, GM, IBM, Intel, Lexus, Nordstrom, Philips, Poynter, Rackspace, Samsung, Sony Ericsson, Sprint, UPS, Verizon and Webtrends, among others  Write business and marketing features. See my writing portfolio at: mashable.com/author/erica-swallowThe New York Times; Social Media Marketing Consultant; New York, NY December 2009-May 2010  Manage the social media marketing strategy as a core member of the cross-departmental New York Times Social Media Team; collaborating with PR, journalists, editors, developers, Strategic Planning, and product. Oversee a small team of devoted social media marketing interns  Raise awareness of the depth and breadth of NYTimes.com: plan the media, create the messages, launch and report on efforts with ROI analysis  Identify, acquire, engage and retain priority audience segments thereby increasing New York Times fans and followers across platformsBloomingdales.com; Social Media & Online Marketing Consultant; New York, NY September 2009-December 2009  Monitor Bloomingdale’s-branded social media sites (Facebook, Twitter, Identi.ca, YouTube, FriendFeed) and blogger outreach strategies  Analyze and report social media performance, monthly traffic and sales reports  Assist with The Registry marketing strategy, including development, partnerships, execution and performance trackingThe New York Times; NYTimes.com Buzz & Digital Marketing Intern; New York, NY October 2008-September 2009  Assisted with social media strategy including online marketing campaigns, Facebook beta testing and online community outreach  Updated social media sites (Facebook, YouTube, MySpace, Twitter, Flickr), internal marketing blog, insights and ad tracker on daily basis  Collected data and statistics for marketing microsites and ads, including 2009 INMA award-winning Facebook campaign: http://bit.ly/ObamaFb  Created and managed branded NYTimes Facebook pages, including facebook.com/nytimes and 29 othersSaatchi & Saatchi; Account Management, Olay Design Team, Intern; New York, NY June 2008-August 2008  Sourced pro bono account for 501(c)(3) client; managed planning, creative, licensing, legal and production; negotiated $70,000 of free media placement in December/January 2008 CosmoGirl magazine and $10,000 in donated image licenses  Generated and compiled research on skincare trends, competitors, similar and alternative markets, advertising trends, and consumer behavior  Blogged on CosmoGirl.com. See my archive at: http://bit.ly/CosmoGirlNYU Office of Global Education; Intern and Global Ambassador; New York, NY January 2007-June 2008  Coordinated events for study abroad returnees and prospective students (dinners, shows, outings, information sessions, etc.)  Created and edited Shanghai guide and managed guide team: http://bit.ly/NYUShanghaiGuideEducationNew York University, Leonard N. Stern School of Business; New York, NY May 2009 Bachelor’s in International Business and Marketing; Concentration in Mandarin Chinese and Chinese culture  Cumulative GPA: 3.3 / Major GPA: 3.74 / Writing Samples: http://www.scribd.com/ericaswallow  Related Course Work: Consumer Behavior, Marketing Research, International Marketing Management, Advertising Management, New Product Development, Operations Management, Information Technology, Hong Kong International Studies Program  Honors: Dean’s List, Stern Scholarship, Carroll & Milton Petrie Scholarship, NYU Supplement Scholarship, Rose Pollak Scholarship, Petrie Foundation Scholarship, Discover Card Tribute Awards, Sir Harold Acton Undergraduate Fellowship, Frederick and Eleanore Backer Scholarship, Benjamin A. Gilman International Scholarship, Class of 2005 Award for Study Abroad, NYU Stern Social Impact Stipend, Upstream Habitat Digital Selling Scholar, Caples Student Campaign of the Year Winner, CosmoGirl Project 2024 Advertising Internship Winner, Sphinx Senior Award, China Care Foundation Outstanding Leadership Award, NYU Office of Student Activities Outstanding Service and Achievement Award (NYU China Care)  Conferences Attended: Forum for American and Chinese Exchange at Stanford University, Wharton China Business Forum, Initiating Mutual Understanding through Student Exchange, Second Annual New York Advertising Industry Diversity Job Fair and Leadership Conference, How to Save the World Conference, Health and Beauty Association Global ExpoNYU in Shanghai at East China Normal University; Shanghai, China August 2006-December 2006  Focused on Mandarin Chinese, East Asian Studies, and Chinese business practices  Directed and Produced independent film entitled “China’s Economic Boom: How it Affects the Masses”Interests and SkillsSkills: Microsoft Office, Adobe Creative Suite, HTML, Lotus Notes, CoreMetrics, WebTrends; Mandarin Chinese (Intermediate 2 Level)Just for Fun: Volunteering, photography, social dancing, traveling, social networking, collecting stickers, blogging, all things chocolate

Erica Swallows Resume

by Erica Swallow on Aug 04, 2009

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