Blogs 101: Organization and Revenue Streams
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Blogs 101: Organization and Revenue Streams

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A brief overview of how established blogs (such as Mashable) are organized and how they generate revenue....

A brief overview of how established blogs (such as Mashable) are organized and how they generate revenue.

This overview was presented to a class of students at LIM College on February 8, 2010.

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Blogs 101: Organization and Revenue Streams Blogs 101: Organization and Revenue Streams Presentation Transcript

  • By @ericaswallow Assistant Editor, Mashable Blogs 101: Organizational Structures & Revenue Streams
  • Overview @ericaswallow
      • Organizational Structure
        • How are blogs organized?
        • What are the functions of each team?
      • Revenue Streams
        • Advertising
        • Content Syndication
        • Off-site Writing
        • A Few Other Ideas…
  • How Blogs are Organized Organizational Structures
    • Editorial
    • Organized by Verticals
    • Roles
      • Editor-in-Chief
      • Managing Editor
      • Editors
      • Associate Editors
      • Assistant Editors
      • Editorial Assistants
      • Guest Writers
    @ericaswallow
      • Business
      • Operations
        • Business Development
          • Advertising
          • Event Planning
      • Marketing & Communications
      • Tech / Development
      • Finance
      • Community
      • Human Resources
  • Advertising Revenue Streams @ericaswallow
  • Content Syndication Revenue Streams @ericaswallow
  • Off-site Writing Revenue Streams @ericaswallow
  • Other Options Revenue Streams @ericaswallow
      • Leveraging expertise knowledge
        • Events
        • E-books
        • Courses
        • Web seminars
        • Consulting
        • Speaking
      • Leveraging your brand’s popularity
        • Merchandising
        • Licensing
        • Affiliate Programs
  • Erica Swallow Assistant Editor @ericaswallow [email_address] Questions?