Six Social Media Tips for Traditional Media

By @ericaswallow Features Editorial Assistant, Mashable Six Social Media Tips for Traditional Media

Overview
Share Content
Curate Conversations
Engage Audiences
Promote Your Presence
Customize the Experience
Track Everything
@ericaswallow

Diversify updates.
Many options: photos, videos, updates
Users react to various types of media differently
1. Share Content @ericaswallow

Don’t Overwhelm
Frequency: Figure out your audience’s preferences/needs
Length of posts: Keep it short and link to the rest
Hint: Use shortened links
Timing: Stay on top of timely news and post immediately
Challenge: Having staff on duty beyond 9am-5pm
1. Share Content @ericaswallow

Don’t just self-promote
Use Twitter Lists, @Mentions (on Twitter and Facebook), and updates to curate the news
2. Curate Conversations @ericaswallow

Ask, Answer, Respond
Ask and answer questions, and respond to comments
3. Engage Audiences @ericaswallow

On-Site: Buttons and Links 4. Promote Your Presence @ericaswallow

On-Site: Widgets 4. Promote Your Presence @ericaswallow

On-Site Microsites 4. Promote Your Presence @ericaswallow

On Site: Ad Units 4. Promote Your Presence @ericaswallow

Mobile Integration 4. Promote Your Presence @ericaswallow

Mobile Ads 4. Promote Your Presence @ericaswallow

E-mail
Cross-promote your e-mail and social media efforts
4. Promote Your Presence @ericaswallow

Deviate from the Defaults
Avatars, backgrounds, layouts, Facebook Tabs, etc.
5. Customize the Experience @ericaswallow

Make Informed Decisions
Which type of content does well?
Which social platforms are best for you?
Which conditions are optimal?
Time, day of week, length of post, type of post, topic, etc.
6. Track Everything @ericaswallow

Built-In Options
Facebook Insights
Flickr Stats
Vimeo Statistics
YouTube CMS
Bit.ly
Twitter clients
Hootsuite
CoTweet
Seesmic

Advanced Options
Explore social media management tools
Radian 6, Postling, Vitrue, SocialTALK
Integrate with your current site analytics
CoreMetrics, WebTrends, Omniture
Develop your own tracking methods using APIs

Review
Share Content
Curate Conversations
Engage Audiences
Promote Your Presence
Customize the Experience
Track Everything
@ericaswallow

Erica Swallow Editorial Assistant @ericaswallow [email_address] Questões? Questions?

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Six Social Media Tips for Traditional Media

by Erica Swallow on Jun 27, 2010

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Six Social Media Tips for Traditional Media — Presentation Transcript