Six Social Media Tips for Traditional Media
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Six Social Media Tips for Traditional Media

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This presentation on "6 Social Media Tips for Traditional Media" was presented by Erica Swallow on Friday, June 25, 2010 at Social Media Brasil (http://www.socialmediabrasil.com.br/), the largest ...

This presentation on "6 Social Media Tips for Traditional Media" was presented by Erica Swallow on Friday, June 25, 2010 at Social Media Brasil (http://www.socialmediabrasil.com.br/), the largest social media conference in Brazil.

The presentation cover six tips that online publishers should consider when implementing a new social media strategy or improving upon an existing strategy.

Questions? Find Erica on Twitter at http://twitter.com/ericaswallow.

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  • Great. Thanks a lot.
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  • Handy presentation - especially for the aggregating of social media apps and tracking.
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  • Nice work, you got me to sign up for Vimeo and Digg, proving that there's a reaction to every action
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  • Interesting points

    thanks

    Rich
    www.rhmartialfitness.com/blog
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    Six Social Media Tips for Traditional Media Six Social Media Tips for Traditional Media Presentation Transcript

    • By @ericaswallow Features Editorial Assistant, Mashable Six Social Media Tips for Traditional Media
    • Overview
      • Share Content
      • Curate Conversations
      • Engage Audiences
      • Promote Your Presence
      • Customize the Experience
      • Track Everything
      @ericaswallow
    • Diversify updates.
        • Many options: photos, videos, updates
        • Users react to various types of media differently
      1. Share Content @ericaswallow
    • Don’t Overwhelm
      • Frequency: Figure out your audience’s preferences/needs
      • Length of posts: Keep it short and link to the rest
        • Hint: Use shortened links
      • Timing: Stay on top of timely news and post immediately
        • Challenge: Having staff on duty beyond 9am-5pm
      1. Share Content @ericaswallow
    • Don’t just self-promote
      • Use Twitter Lists, @Mentions (on Twitter and Facebook), and updates to curate the news
      2. Curate Conversations @ericaswallow
    • Ask, Answer, Respond
      • Ask and answer questions, and respond to comments
      3. Engage Audiences @ericaswallow
    • On-Site: Buttons and Links 4. Promote Your Presence @ericaswallow
    • On-Site: Widgets 4. Promote Your Presence @ericaswallow
    • On-Site Microsites 4. Promote Your Presence @ericaswallow
    • On Site: Ad Units 4. Promote Your Presence @ericaswallow
    • Mobile Integration 4. Promote Your Presence @ericaswallow
    • Mobile Ads 4. Promote Your Presence @ericaswallow
    • E-mail
      • Cross-promote your e-mail and social media efforts
      4. Promote Your Presence @ericaswallow
    • Deviate from the Defaults
      • Avatars, backgrounds, layouts, Facebook Tabs, etc.
      5. Customize the Experience @ericaswallow
    • Make Informed Decisions
      • Which type of content does well?
      • Which social platforms are best for you?
      • Which conditions are optimal?
        • Time, day of week, length of post, type of post, topic, etc.
      6. Track Everything @ericaswallow
    • Built-In Options
      • Facebook Insights
      • Flickr Stats
      • Vimeo Statistics
      • YouTube CMS
      • Bit.ly
      • Twitter clients
        • Hootsuite
        • CoTweet
        • Seesmic
      6. Track Everything @ericaswallow
    • Advanced Options
      • Explore social media management tools
        • Radian 6, Postling, Vitrue, SocialTALK
      • Integrate with your current site analytics
        • CoreMetrics, WebTrends, Omniture
      • Develop your own tracking methods using APIs
      6. Track Everything @ericaswallow
    • Review
      • Share Content
      • Curate Conversations
      • Engage Audiences
      • Promote Your Presence
      • Customize the Experience
      • Track Everything
      @ericaswallow
    • Erica Swallow Editorial Assistant @ericaswallow [email_address] Questões? Questions?