As social platforms advance and users adopt new networking and sharing habits based on evolving needs and desires, brands continue to push the envelope in introducing interactive social campaigns ...
As social platforms advance and users adopt new networking and sharing habits based on evolving needs and desires, brands continue to push the envelope in introducing interactive social campaigns using these ever-evolving technologies.
Some of the most innovative brands have already begun to experiment with lesser known social platforms to cater to targeted audiences and test the grounds with new types of advertising models. Many of these campaigns are pure trial-and-error efforts to see what works and what doesn’t works, and there certainly aren’t any one-size-fits-all solutions out there.
At the Social Marketers Summit in Prague, I recently spoke on 10 of the most intriguing, but lesser known, location-based, Q&A, press and microblogging social platforms out there and how more businesses can start using them.
Andres Castañaza
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