Your SlideShare is downloading. ×
Take the Lead Social Media Webinar Slides
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Take the Lead Social Media Webinar Slides

1,317
views

Published on

Published in: Health & Medicine, Technology

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,317
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • The campaign’s Social Media Guide can help you with the step-by-step process of getting started. And we are available to provide you with technical assistance as well. We can provide you with assistance in choosing the best tools for you to use and help in setting up and expanding your social networks.
  • Before we get to your questions, we want to let you know about how we will be expanding on this Webinar in order to get you started using social media tools. We will be conducting a number of follow-up activities in the coming weeks including:Developing a Q&A document to address any questions that we don’t get to answer todayProviding you with a copy of these slidesSetting up a campaign Ning siteProviding additional content resources for your social media networksFollowing-up with you regarding technical assistance needsEvaluating this WebinarWe could use your help in the evaluation step. When we send you a copy of the slides, we will also provide you with a short evaluation form to determine the effectiveness of this Webinar. We would appreciate it if you would return the evaluation to us as soon as possible.
  • Transcript

    • 1. Take the Lead
      Using Social Media To Mobilize Community Leaders and Their Communities
      Photo: http://www.flickr.com/photos/b-tal/2973889760/
      Webinar
      Centers for Disease Control and Prevention
      December 17, 2009
    • 2. Presenters
      Lynn Sokler
      Chief, Marketing and Communication Strategy Branch
      National Center for Health Marketing
      Centers for Disease Control and Prevention
      Erica Holt
      Social Media Specialist
      American Institutes for Research
      Nedra Weinreich
      President
      Weinreich Communications
    • 3. Main Goal of the Take the Lead Campaign
      To create and activate a social mobilization movement in selected communities to encourage individual and family preparedness and readiness to respond to influenza outbreaks, including 2009 H1N1.
      How do we accomplish this?
      By mobilizing community organizations and leaders to disseminate information and create opportunities for individual and family actions toward preparedness and response.
    • 4. Take the Lead Campaign Background
      Lessons learned from phase I of campaign shaped our current direction.
      Now focus on social mobilization, not just media and information dissemination.
      Campaign is also intended to help develop and refine models for future flu preparedness and response efforts.
    • 5. Social Media’s Role in the Take the Lead Campaign
      Facilitates communication and engagement with current and potential Collaboratory partners and leaders.
      Partners use it to directly engage, inform, and motivate the community.
      Disseminate information
      Create opportunities for people to take action toward flu preparedness and response
      Social media helps mobilize partners and helps partners mobilize their communities.
    • 6. Topics To Cover
      What Is Social Media?
      Using Social Media Strategically
      Social Media Tools
      Social Media Do’s and Don’ts
      Examples of a Social Media Strategy and How To Use Tools for Take the Lead
      Additional Resources
      Q&A
      Image Source: CDC: www.cdc.gov/h1n1flu/images.htm
    • 7. Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about
      What Is Social Media?
      Slide Credit: wearemedia.org
    • 8. Social Media Use Is GROWING
      184 million bloggers
      73% of active online users have read a blog
      45% have started their own blog
      57% have joined a social network
      55% have uploaded photos
      83% have watched video clips
      Frequency of social network site use is comparable across ethnic segments in the U.S.
      Slide Credit: wearemedia.org http://www.flickr.com/photos/dotpolka/34311984/
      Source: Universal McCann Comparative Study on Social Media Trends April 2008
    • 9. Social Media Successes
    • 10. Where do you
      Photo: http://www.flickr.com/photos/livenow/146066254/
    • 11. Photo: http://www.flickr.com/photos/davidkjelkerud/2713789232/
    • 12. What Are Your Goals?
      http://www.flickr.com/photos/kevinsteele/267451343/
    • 13. Whom Do You Want To Reach?
      http://www.flickr.com/photos/lou/3626227125/
    • 14. Which Tools and Tactics Will Help You Reach Your Goals?
    • 15. How Do I Choose My Tools?
    • 16. Set Up Your Tools
      http://www.flickr.com/photos/mtneer_man/359117617/
    • 17. Listen
      Photo: http://flickr.com/photos/yogi/1394932433/
    • 18. Engage Your Leaders and Your Community
      Photo: http://flickr.com/photos/whyswomen/143360770/
    • 19. Summary: Step-by-Step Strategy
      Determine Goals
      Identify Target Audience(s)
      Select Tools and Tactics
      Set Up Tools
      Listen to Local Conversations
      Engage!
      Photo: http://www.flickr.com/photos/pensiero/230717296/
    • 20. Online Community
      Photo: http://www.flickr.com/photos/scottm/262491728/
    • 21. Ning Social Network
    • 22. Online Demo of Ning
    • 23. LinkedIn
    • 24. Facebook
    • 25. Twitter
    • 26. Local Twitter Search
    • 27. Sample Tweets
      6 local churches plan drive to develop flu plans w/families this Sunday. Join us! Let’s get 20 churches! More at www….
      Weekly flu tip: Do you have the medical supplies you need at home if someone gets H1N1? Don’t wait! http://bit.ly/TTL
    • 28. Blogs
    • 29. Listening via Social Media Monitoring
      http://www.flickr.com/photos/bionicteaching/3629084631/
    • 30. How Can You Keep Partners Motivated via Social Media?
      Post new information they can use daily, or at least several times a week.
      Check new messages on your social media accounts daily and respond as soon as you can, particularly for existing partners.
      Start to participate in discussions via Ning forums, Facebook pages, or Twitter and encourage partners to participate.
      Refer community inquiries about flu issues to appropriate partners and recognize their efforts.
    • 31. Social Media Do’s and Don’ts
      http://www.flickr.com/photos/waderockett/171688464/
    • 32. Share
      Photo: http://www.flickr.com/photos/angela7/534883941/
    • 33. Be Authentic
      Be Relevant
      Photo: http://www.flickr.com/photos/feastoffools/3584066855
      Photo: http://www.flickr.com/photos/gw1/2666052624/
      Photo: http://www.flickr.com/photos/brewedfreshdaily89/2824125234/
      Have Two-Way Conversations
    • 34. Be an Enabler
      Conversations
      Sharing links/info
      Passionate communities
      Social support
      Photo: http://www.flickr.com/photos/sophistechate/2994734948/
    • 35. Examples of a Strategy and How To Use Tools To Engage and Mobilize
      http://www.flickr.com/photos/magandafille/1548136685/ and phototrix.com
    • 36. Sample Social Media StrategyCollaboratory Goal: Increase Flu Preparedness Among Families
      Increase local partner commitment to promote family flu plans for flu outbreaks using Take the Lead tools.
      Encourage parents to take actions to prevent illness and be ready in case they get sick.
    • 37. Sample Social Media StrategyTools and Tactics—Partners
      Ning Network
      • Create a Ning network for the Collaboratory and focus on engaging partners with a family focus (schools—public and private, churches, neighborhood associations)
      • 38. Distribute sample materials to partners
      • 39. Ask/answer questions in discussion forums
      • 40. Coordinate events/media outreach
      • 41. Share ideas/successes with each other
      Facebook/Twitter
      • Create accounts for the Collaboratory and send tweets/post links/share information that partners can repost through their own accounts
    • Sample Social Media StrategyTools and Tactics—Parents/Community
      Facebook
      • Create Facebook groups or fan pages to connect local parents with Collaboratory partner organizations around flu issues
      • 42. Share links to TTL template and other information about creating a family flu plan that parents and community members can then share with their Facebook friends
      Twitter
      • Follow local Twitter users who tweet about parenting and health issues
      • 43. Send out tweets with tips on creating a family flu plan
      Blogger Outreach
      • Find and reach out to ten popular local mom bloggers
    • Using ToolsLearn How Other Organizations and Communities Are Dealing With H1N1
      • Post a question to LinkedIn Answers and join relevant LinkedIn discussion groups
      • 44. Ask Twitter followers, with a request to “re-tweet”
      • 45. Join other community Facebook groups or “fan pages”
      • 46. Read and comment on blogs covering local H1N1 flu preparedness and response
    • Using ToolsMobilize People To Obtain H1N1 Vaccinations
      • Update Facebook, Twitter, Ning, and Blogs
      • 47. Remind people of clinic dates
      • 48. Offer live updates from clinics
      Facebook
      Twitter
    • 49. Using ToolsEncourage Partners To Promote Having Essential Medical Supplies on Hand
      • Listen to and join local conversations in social media about 2009 H1N1 flu preparedness and response
      • 50. Start discussions and post related links on Ning site, Facebook, and Twitter with tips to help people get supplies together on a budget
      • 51. Provide ideas to partner organizations regarding how they can help people get started on gathering supplies (e.g., ask for donations at church services)
      • 52. Encourage partners to promote attendance at an event sponsored by a local supermarket or scout troop (e.g., coupons provided with vaccinations, free boxes with supply lists, and starter donated supplies)
    • How Do I Choose My Tools?
    • 53. More Detailed “How-To’s” in the TTL Social Media Guide
    • 54. Additional Resources and More Information
      For Take the Lead technical assistance contact your main campaign contact or Lori Agin at 404–260–1043; lagin@air.org
      For additional Take the Lead resources, see www.flu.gov/takethelead (to be posted in January 2010)
      For additional flu-related social media resources, see http://www.flu.gov/news/socialmedia/
    • 55. Next Steps
      Develop a Q&A document to address any questions that we don’t get to answer today
      Provide a copy of these slides
      Set up a campaign Ning site
      Provide additional content resources for your social media networks
      Follow up with you regarding technical assistance needs
      Evaluate this Webinar
    • 56. Questions?
      Photo: http://www.flickr.com/photos/oberazzi/318947873/

    ×