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Twitter Tales
Secrets to Branding
Chief Experience Officer (CXO)
        Peanut Butter Media

         Caroline Collective
             4820 Caroline
         Houston, TX 77004
                Twitter: @ericaogrady
  Email: erica@peanutbuttermedia.com
Chief Experience Officer (CXO)
                Peanut Butter Media

                 Caroline Collective
                     4820 Caroline
                 Houston, TX 77004
                        Twitter: @ericaogrady
          Email: erica@peanutbuttermedia.com




@ericaogrady
What We’ll Cover
• Twit-History
• Corporate Twitter Tales
• Twitter in Politics
• Twitter for Personal Branding
• Twitter as an Emergency Broadcast System
• Twitter Tools
• Twitiquette
A Happy Accident
Blogger, Odeo, Twitter - OH MY!!!
69,743rd Person to Join Twitter

@davidgwallace was the 15,074,191st Person to Join
                     Twitter
My First Tweet!
Embrace
The Chaos
Corporate Twitter Tales
FreshBooks.com
Zappos.com
Comcast.com
Twitter in Politics
http://election.twitter.com/
Twitter for Personal
     Branding
@Pistachio aka Laura Fitton
@LionelatDell aka Lionel Menchaca
@tofuchica aka Lauren &
     @natalielent
Entertainment Weekly
    Emmy Party
@tofuchica aka Lauren &
     @natalielent
@therealbritney aka Britney Spears
Twitter as an
Emergency Broadcast
      System
@jamesbuck
@LAFD aka LA Fire Department
@MountainViewPD
@hurricaneike
@Lassberg aka Kranky Karl
Twitter Tools
Quick Demo


•Twitter Search - formerly Summize
•Twhirl.org
•Tweetdeck.com
•Twellow.com
Twitiquette
Follow Interesting
Tweeple, but don’t
 follow everyone!
Influence
Conventional
‣   Change others’ minds
‣   Debate
‣   Compete
‣   Prevail
New Influence
‣   Change your mind
‣   Dialogue
‣   Admire
‣   Engage
Chief Experience Officer (CXO)
        Peanut Butter Media

         Caroline Collective
             4820 Caroline
         Houston, TX 77004
                Twitter: @ericaogrady
  Email: erica@peanutbuttermedia.com
Chief Experience Officer (CXO)
                Peanut Butter Media

                 Caroline Collective
                     4820 Caroline
                 Houston, TX 77004
                        Twitter: @ericaogrady
          Email: erica@peanutbuttermedia.com




@ericaogrady
Photo Credits
http://flickr.com/photos/cupcake_eater/2721122278/
http://flickr.com/photos/mathmandan/113738733/
http://flickr.com/photos/david-trattnig/262091025/
http://flickr.com/photos/sunclover/287326541/
http://flickr.com/photos/missrogue/2611607790/
Twitter Tales

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