Twitter Tales
Secrets to Branding

Chief Experience Officer (CXO)
Peanut Butter Media
Caroline Collective
4820 Caroline
Houston, TX 77004
Twitter: @ericaogrady
Email: erica@peanutbuttermedia.com

Chief Experience Officer (CXO)
Peanut Butter Media
Caroline Collective
4820 Caroline
Houston, TX 77004
Twitter: @ericaogrady
Email: erica@peanutbuttermedia.com
@ericaogrady

What We’ll Cover
• Twit-History
• Corporate Twitter Tales
• Twitter in Politics
• Twitter for Personal Branding
• Twitter as an Emergency Broadcast System
• Twitter Tools
• Twitiquette

A Happy Accident

Blogger, Odeo, Twitter - OH MY!!!

69,743rd Person to Join Twitter
@davidgwallace was the 15,074,191st Person to Join
Twitter

My First Tweet!

Embrace
The Chaos

Corporate Twitter Tales

FreshBooks.com

Zappos.com

Comcast.com

Twitter in Politics

http://election.twitter.com/

Twitter for Personal
Branding

@Pistachio aka Laura Fitton

@LionelatDell aka Lionel Menchaca

@tofuchica aka Lauren &
@natalielent

Entertainment Weekly
Emmy Party

@tofuchica aka Lauren &
@natalielent

@therealbritney aka Britney Spears

Twitter as an
Emergency Broadcast
System

@jamesbuck

@LAFD aka LA Fire Department

@MountainViewPD

@hurricaneike

@Lassberg aka Kranky Karl

Twitter Tools

Quick Demo
•Twitter Search - formerly Summize
•Twhirl.org
•Tweetdeck.com
•Twellow.com

Twitiquette

Follow Interesting
Tweeple, but don’t
follow everyone!

Influence

Conventional
‣ Change others’ minds
‣ Debate
‣ Compete
‣ Prevail

New Influence
‣ Change your mind
‣ Dialogue
‣ Admire
‣ Engage

Chief Experience Officer (CXO)
Peanut Butter Media
Caroline Collective
4820 Caroline
Houston, TX 77004
Twitter: @ericaogrady
Email: erica@peanutbuttermedia.com

Chief Experience Officer (CXO)
Peanut Butter Media
Caroline Collective
4820 Caroline
Houston, TX 77004
Twitter: @ericaogrady
Email: erica@peanutbuttermedia.com
@ericaogrady

Photo Credits
http://flickr.com/photos/cupcake_eater/2721122278/
http://flickr.com/photos/mathmandan/113738733/
http://flickr.com/photos/david-trattnig/262091025/
http://flickr.com/photos/sunclover/287326541/
http://flickr.com/photos/missrogue/2611607790/