Got Social Media? How New Media is Changing the Way Companies Do Business Presentation by: Erica O’Grady Chief Experience ...
 
 
 
 
 
$580 Million Dollars Fox – NEWS CORPS
$1.65 Billion Dollars
1.6% for $240  Million Dollars
“ Spending on  SOCIAL MEDIA  and ‘conversational marketing’ — still in their nascent stage — will  surpass  traditional ma...
“ You have no control over how your customers and users discuss your brand using new media unless you  engage  them.”   Ch...
 
TOOLS (Technology)
TOOLS (Technology) TACTICS (Strategy)
TOOLS (Technology) TACTICS (Strategy)
“ First it’s an understanding that social media is about  sociology  and less about technology. It’s a mashup of new and t...
TOOLS
  BLOGS
  BLOGS RSS
  BLOGS RSS Wikis
  BLOGS RSS Wikis Social   Networks
  BLOGS RSS Wikis Social   Networks Social Bookmarking/ Social News
 
 
 
 
 
 
 
 
 
REALLY!
There is a Blog Born Every Half Second… C|NET News.com August 2006
There is a Blog Born Every Half Second… C|NET News.com August 2006
There is a Blog Born Every Half Second… C|NET News.com August 2006
There is a Blog Born Every Half Second… C|NET News.com August 2006
There is a Blog Born Every Half Second… C|NET News.com August 2006
There is a Blog Born Every Half Second… C|NET News.com August 2006
There is a Blog Born Every Half Second… C|NET News.com August 2006
There is a Blog Born Every Half Second… C|NET News.com August 2006
There is a Blog Born Every Half Second… C|NET News.com August 2006
There is a Blog Born Every Half Second… C|NET News.com August 2006
There is a Blog Born Every Half Second… C|NET News.com August 2006
There is a Blog Born Every Half Second… C|NET News.com August 2006
There is a Blog Born Every Half Second… C|NET News.com August 2006
There is a Blog Born Every Half Second… C|NET News.com August 2006
There is a Blog Born Every Half Second… C|NET News.com August 2006
There is a Blog Born Every Half Second… C|NET News.com August 2006
There is a Blog Born Every Half Second… C|NET News.com August 2006 Let’s Setup A Blog!
Information Overload
 
 
 
 
Source: Lee Lefever – http://commoncraft.com
 
 
 
 
 
 
 
 
 
TAKE AWAYS Tools and Technology are Only A Platform The Tools and Technology are FREE Once Mastered – Anyone Can Use the T...
Tactics
Tactics RULES
Tactics RULES STRATEGY
Tactics RULES STRATEGY
Listening  is Marketing
Participation  is Marketing
 
 
 
Case Studies <ul><li>Dell  </li></ul><ul><li>Coca Cola </li></ul><ul><li>Facebook Zombies &  Resident Evil </li></ul><ul><...
TAKE AWAYS The Rules of New Media Are DIFFERENT CONVERSATIONS are Marketing… Monologue has given way to Dialogue in PR, Ad...
 
“ If You  HIDE  the Truth – Someone will  FIND  the Truth.” John Moore – Brand Autopsy
 
 
“ Given our focus on disclosure, we want to Point out most of this information is available For FREE in books and through ...
TAKE AWAYS It All Starts with RESPECT… Tell the story – Don’t make up a Story If you lack confidence – DON’T do Social Med...
“… is  a mashup of new media and traditional media – all with the common goal of  engaging  people and  influencers  on th...
TOOLS (Technology) TACTICS (Strategy)
 
Credits & Resources Brian Solis – The Social Media Manifesto.  Visit him at:  http://briansolis.com/   and view the Manife...
Connect With Me Online Connect with me at: Twitter:  http://twitter.com/ericaogrady Blog:  http://reinventingerica.com/  &...
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Got Social Media?

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  • Got Social Media?

    1. 1. Got Social Media? How New Media is Changing the Way Companies Do Business Presentation by: Erica O’Grady Chief Experience Officer Peanut Butter Media [email_address] http://peanutbuttermedia.com/
    2. 7. $580 Million Dollars Fox – NEWS CORPS
    3. 8. $1.65 Billion Dollars
    4. 9. 1.6% for $240 Million Dollars
    5. 10. “ Spending on SOCIAL MEDIA and ‘conversational marketing’ — still in their nascent stage — will surpass traditional marketing spend by the end of 2012, according to a study conducted by TWI Surveys, Inc.” Source: http://www.marketingvox.com/
    6. 11. “ You have no control over how your customers and users discuss your brand using new media unless you engage them.” Chris Bernard – User Experience Evangelist, Microsoft
    7. 13. TOOLS (Technology)
    8. 14. TOOLS (Technology) TACTICS (Strategy)
    9. 15. TOOLS (Technology) TACTICS (Strategy)
    10. 16. “ First it’s an understanding that social media is about sociology and less about technology. It’s a mashup of new and traditional media that spans across advertising, PR, customer service, marcom, sales, and community relations.” Brian Solis – PR 2.0
    11. 17. TOOLS
    12. 18. BLOGS
    13. 19. BLOGS RSS
    14. 20. BLOGS RSS Wikis
    15. 21. BLOGS RSS Wikis Social Networks
    16. 22. BLOGS RSS Wikis Social Networks Social Bookmarking/ Social News
    17. 32. REALLY!
    18. 33. There is a Blog Born Every Half Second… C|NET News.com August 2006
    19. 34. There is a Blog Born Every Half Second… C|NET News.com August 2006
    20. 35. There is a Blog Born Every Half Second… C|NET News.com August 2006
    21. 36. There is a Blog Born Every Half Second… C|NET News.com August 2006
    22. 37. There is a Blog Born Every Half Second… C|NET News.com August 2006
    23. 38. There is a Blog Born Every Half Second… C|NET News.com August 2006
    24. 39. There is a Blog Born Every Half Second… C|NET News.com August 2006
    25. 40. There is a Blog Born Every Half Second… C|NET News.com August 2006
    26. 41. There is a Blog Born Every Half Second… C|NET News.com August 2006
    27. 42. There is a Blog Born Every Half Second… C|NET News.com August 2006
    28. 43. There is a Blog Born Every Half Second… C|NET News.com August 2006
    29. 44. There is a Blog Born Every Half Second… C|NET News.com August 2006
    30. 45. There is a Blog Born Every Half Second… C|NET News.com August 2006
    31. 46. There is a Blog Born Every Half Second… C|NET News.com August 2006
    32. 47. There is a Blog Born Every Half Second… C|NET News.com August 2006
    33. 48. There is a Blog Born Every Half Second… C|NET News.com August 2006
    34. 49. There is a Blog Born Every Half Second… C|NET News.com August 2006 Let’s Setup A Blog!
    35. 50. Information Overload
    36. 55. Source: Lee Lefever – http://commoncraft.com
    37. 65. TAKE AWAYS Tools and Technology are Only A Platform The Tools and Technology are FREE Once Mastered – Anyone Can Use the Tools of Social Media to Create a Social Media Campaign Even YOU!
    38. 66. Tactics
    39. 67. Tactics RULES
    40. 68. Tactics RULES STRATEGY
    41. 69. Tactics RULES STRATEGY
    42. 70. Listening is Marketing
    43. 71. Participation is Marketing
    44. 75. Case Studies <ul><li>Dell </li></ul><ul><li>Coca Cola </li></ul><ul><li>Facebook Zombies & Resident Evil </li></ul><ul><li>CBS and The New Adventures of Old Christine </li></ul><ul><li>SplashCast </li></ul>
    45. 76. TAKE AWAYS The Rules of New Media Are DIFFERENT CONVERSATIONS are Marketing… Monologue has given way to Dialogue in PR, Advertising, Journalism, and Marketing – Social Media is the answer to harnessing the power of Conversations.
    46. 78. “ If You HIDE the Truth – Someone will FIND the Truth.” John Moore – Brand Autopsy
    47. 81. “ Given our focus on disclosure, we want to Point out most of this information is available For FREE in books and through training.”
    48. 82. TAKE AWAYS It All Starts with RESPECT… Tell the story – Don’t make up a Story If you lack confidence – DON’T do Social Media!
    49. 83. “… is a mashup of new media and traditional media – all with the common goal of engaging people and influencers on their terms. The difference is that by listening, reading, and participating, corporate marketing will be smarter and more approachable than ever before. This is how we humanize brands, create loyalty, and earn customer's business .” Brian Solis – PR 2.0
    50. 84. TOOLS (Technology) TACTICS (Strategy)
    51. 86. Credits & Resources Brian Solis – The Social Media Manifesto. Visit him at: http://briansolis.com/ and view the Manifesto online at: http://www.briansolis.com/2007/06/future-of-communications-manifesto-for.html John Moore – Brand Autopsy. Visit him online at: http://brandautopsy.com/ View these slides online at: http://slideshare.net/
    52. 87. Connect With Me Online Connect with me at: Twitter: http://twitter.com/ericaogrady Blog: http://reinventingerica.com/ & http://peanutbuttermedia.com/ Email: erica at peanutbuttermedia dot com Personal Site: http://ericaogrady.com/
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