Got Social Media?

Got Social Media? How New Media is Changing the Way Companies Do Business Presentation by: Erica O’Grady Chief Experience Officer Peanut Butter Media [email_address] http://peanutbuttermedia.com/

$580 Million Dollars Fox – NEWS CORPS

$1.65 Billion Dollars

1.6% for $240 Million Dollars

“ Spending on SOCIAL MEDIA and ‘conversational marketing’ — still in their nascent stage — will surpass traditional marketing spend by the end of 2012, according to a study conducted by TWI Surveys, Inc.” Source: http://www.marketingvox.com/

“ You have no control over how your customers and users discuss your brand using new media unless you engage them.” Chris Bernard – User Experience Evangelist, Microsoft

TOOLS (Technology)

TOOLS (Technology) TACTICS (Strategy)

“ First it’s an understanding that social media is about sociology and less about technology. It’s a mashup of new and traditional media that spans across advertising, PR, customer service, marcom, sales, and community relations.” Brian Solis – PR 2.0

TOOLS

BLOGS

BLOGS RSS

BLOGS RSS Wikis

BLOGS RSS Wikis Social Networks

BLOGS RSS Wikis Social Networks Social Bookmarking/ Social News

REALLY!

There is a Blog Born Every Half Second… C|NET News.com August 2006

There is a Blog Born Every Half Second… C|NET News.com August 2006 Let’s Setup A Blog!

Information Overload

Source: Lee Lefever – http://commoncraft.com

TAKE AWAYS Tools and Technology are Only A Platform The Tools and Technology are FREE Once Mastered – Anyone Can Use the Tools of Social Media to Create a Social Media Campaign Even YOU!

Tactics

Tactics RULES

Tactics RULES STRATEGY

Listening is Marketing

Participation is Marketing

Case Studies

Dell

Coca Cola

Facebook Zombies & Resident Evil

CBS and The New Adventures of Old Christine

SplashCast

TAKE AWAYS The Rules of New Media Are DIFFERENT CONVERSATIONS are Marketing… Monologue has given way to Dialogue in PR, Advertising, Journalism, and Marketing – Social Media is the answer to harnessing the power of Conversations.

“ If You HIDE the Truth – Someone will FIND the Truth.” John Moore – Brand Autopsy

“ Given our focus on disclosure, we want to Point out most of this information is available For FREE in books and through training.”

TAKE AWAYS It All Starts with RESPECT… Tell the story – Don’t make up a Story If you lack confidence – DON’T do Social Media!

“… is a mashup of new media and traditional media – all with the common goal of engaging people and influencers on their terms. The difference is that by listening, reading, and participating, corporate marketing will be smarter and more approachable than ever before. This is how we humanize brands, create loyalty, and earn customer's business .” Brian Solis – PR 2.0

TOOLS (Technology) TACTICS (Strategy)

Credits & Resources Brian Solis – The Social Media Manifesto. Visit him at: http://briansolis.com/ and view the Manifesto online at: http://www.briansolis.com/2007/06/future-of-communications-manifesto-for.html John Moore – Brand Autopsy. Visit him online at: http://brandautopsy.com/ View these slides online at: http://slideshare.net/

Connect With Me Online Connect with me at: Twitter: http://twitter.com/ericaogrady Blog: http://reinventingerica.com/ & http://peanutbuttermedia.com/ Email: erica at peanutbuttermedia dot com Personal Site: http://ericaogrady.com/