copywriting portfolio
ericanardello@gmail.com

PACKAGING + BRANDING
CLIENT: VITAMINWATER
CROWDSOURCING CONTEST

ADVERTISING COPY
CLIENT: KNEISLEY EYE CARE
PRINT ADVERTISEMENT
UDRESS MAGAZINE
HOT & HAPPENING
(LOGO + 20 WORDS)
ADVERTISING COPY
CLIENT: PAT’S FAMILY RESTAURANTS
ONLINE ADVERTISEMENT
UDRESSMAG.COM
UDRESS LOVES LINK
We all know there are a lot of local fast food places that
deliver to dorms, apartments, and houses all over Newark.
But we also know that when the craving for pizza or pasta
hits, you need to call Pat’s. Even the pickiest eater can find
their fix on Pat’s extensive menu. Even better - their menu
is right on their website and online ordering is as easy as
eating their food!

I submitted a written proposal of creative commercial ideas for this contest and won in COMMERCIAL CONCEPT + COPY
February 2009. In compliance with the rules of the DuPont Advertising Contest, my CLIENT: DUPONT STORMROOM WITH KEVLAR
entire proposal may not be shared. However, in order to demonstrate my abilities, below ADVERTISING CONTEST
is a condensed version of the scenario and copy that I wrote for it: BLUE HEN MARKETING CLUB
A family is playing together in their family room when a tornado warning alerts them
to find a safe place and protect themselves. Unaware that anything has changed, the
family’s young daughter continues playing with her toys. In order to avoid frightening
her, her mother says, “Come on, sweetheart, let’s go play dress-up in Mommy’s closet.”
She takes her hand and the three family members (mother, father andd daughter) head
for their DuPont StormRoom with Kevlar, whichconveniently serves as a closet. Once
inside, the daughter is seen laughing, trying on her mother’s shoes and jewelry while her
father laughs and checks his mobile device for storm updates. The family exits the closet
to find that their town is completely torn apart, except for their DuPont StormRoom with
Kevlar. The father picks up his daughter and exchanges a relieved look with his wife. he
screen fades to black and says, “To learn more about how to feel this protected, go to:
www.stormroom.dupont.com.”