Skinflint Social Media Campaign

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Low budget social media campaign strategy for www.theskinflint.co.uk

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Skinflint Social Media Campaign

  1. 1. Social Media Campaign Erica Myers
  2. 3. Overview <ul><li>Situation Analysis </li></ul><ul><li>Objectives </li></ul><ul><li>Strategy </li></ul><ul><li>Evaluation </li></ul>
  3. 5. Objectives <ul><li>Create awareness </li></ul><ul><li>Increase website traffic by 50% in 6 months </li></ul><ul><li>Develop relationships within the 18-24 demographic </li></ul>
  4. 6. Strategy <ul><li>Build the website </li></ul><ul><li>Invite readers </li></ul><ul><li>Discuss ideas & e opinions </li></ul>
  5. 7. Build <ul><li>Search engine optimization (Google) </li></ul><ul><li>RSS Feeds (Feedagg) </li></ul><ul><li>Social bookmarks (StumbleUpon) </li></ul><ul><li>Video content (Blip.tv) </li></ul><ul><li>Photo archives (Flickr) </li></ul><ul><li>Setup web analytics (Google) </li></ul>
  6. 9. Invite <ul><li>Social networks </li></ul><ul><li>Blogs (Wordpress) </li></ul><ul><li>Location sites (TripIt) </li></ul>
  7. 10. Viral Video <ul><li>First-person POV </li></ul><ul><li>FF montage </li></ul><ul><li>Cheap spots in London </li></ul><ul><ul><li>Spitalfields market </li></ul></ul><ul><ul><li>Tate Modern </li></ul></ul><ul><ul><li>33 Commercial Rd. </li></ul></ul><ul><ul><li>St. James Park </li></ul></ul><ul><ul><li>Trafalgar Square </li></ul></ul><ul><ul><li>Covent Garden </li></ul></ul><ul><li>1 day, £10 </li></ul>
  8. 11. Interactive Video <ul><li>360° view </li></ul><ul><li>Users can switch upon click </li></ul><ul><li>Link to comment/email/share </li></ul>
  9. 12. Discuss <ul><li>Blog communities (Technorati) </li></ul><ul><li>Social networks (Twitter) </li></ul><ul><li>Lifestreams (Socialthing) </li></ul><ul><li>Wikis (Wetpaint) </li></ul><ul><li>Skinflint messageboard (pmpBB) </li></ul>
  10. 13. Offline <ul><li>Events (meetup.com) </li></ul><ul><ul><li>Day trips </li></ul></ul><ul><ul><li>Pub crawls </li></ul></ul><ul><ul><li>Shopping </li></ul></ul><ul><li>Student groups on campus </li></ul><ul><li>Host a club night </li></ul>
  11. 14. Evaluation <ul><li>Measureable Outcomes </li></ul><ul><ul><li>Monitor website traffic </li></ul></ul><ul><ul><li>Video plays </li></ul></ul><ul><ul><li>Search engine results </li></ul></ul>
  12. 15. <ul><li>Create awareness </li></ul><ul><li>Increase website traffic </li></ul><ul><li>Develop relationships with audience </li></ul>Conclusion

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