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  • 1. Personalize your messagingTry to use fan names when responding to comments.Make sure to be consistent with your replies as well. Ifyou answer one person, be sure to answer the others.Selective responses can result in backlash from thosewho feel ignored. Acknowledgement can help curbpotentially negative situations.
  • 2. Use photos when you post content. Asurvey done by eMarketer states that users were more likely to engage with photos over video, text or links.
  • 3. http://www.emarketer.com/Article.aspx?R=1008630
  • 4. erica.myers@emanatepr.com