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Beyond Blogging: Content Strategy & Practice
     with Erica McGillivray and Dr. Matt Peters
          @emcgillivray         @mattthemathman
          Community Attaché     Data Scientist
Content Marketing?
To the Rescue…
Finding Meaningful Content




                         Case Study: GeekGirlCon’s Blog
Research




http://www.seomoz.org/blog/how-to-blog-successfully-about-anything
Introducing Fresh Web Explorer




           Sneak peek: Please keep this a secret
FEW Crawls the Fresh Web
Millions of high quality RSS feeds




                                         Search index




                                     Fresh mentions for brand monitoring,
                                     competitive research, content
                                     marketing, community building
Who’s Talking About You?
The Latest and Greatest
Potential Traffic: Google Trends
What the People are Saying
Finding Influencers & Spying on the Competition
Feed Authority: How It Works

Mozscape Link Metrics




                        Machine                    Feed
                        Learning                 Authority!
RSS Feeds




                             Subscribers for a
                             Sample of Feeds
Using Feed Authority

                       Feed Authority
Where’s the Community?
Followerwonk Measures Twitter Engagement




http://www.seomoz.org/blog/seomoz-pro-member-you-now-get-followerwonk-free
http://www.seomoz.org/blog/new-followerwonk-twitter-data
http://techspectations.org/webinars/digital-marketing-webinars-october-2012/
Social Media: Go Where Your Audience Is
Let’s Build Relationships
Finding Similar People
Pitch to Your Influencers




http://www.seomoz.org/blog/throw-away-your-form-letters-or-5-principles-to-better-outreach-link-building
http://www.seomoz.org/blog/what-separates-a-good-outreach-email-from-a-great-one-whiteboard-friday
Optimization of Your Content
Time Your Posts
How’s Your Content Doing?
Evergreen Content Surprises




http://www.seomoz.org/blog/why-big-content-is-worth-the-risk
Lowest Hanging Fruit Ever
Mozzers



             Baboon




Go You!!

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