Mozcation South Africa: Beyond Blogging: Content Strategy & Practice

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  • 1. Beyond Blogging: Content Strategy & Practice with Erica McGillivray and Dr. Matt Peters @emcgillivray @mattthemathman Community Attaché Data Scientist
  • 2. Content Marketing?
  • 3. To the Rescue…
  • 4. Finding Meaningful Content Case Study: GeekGirlCon’s Blog
  • 5. Researchhttp://www.seomoz.org/blog/how-to-blog-successfully-about-anything
  • 6. Introducing Fresh Web Explorer Sneak peek: Please keep this a secret
  • 7. FEW Crawls the Fresh WebMillions of high quality RSS feeds Search index Fresh mentions for brand monitoring, competitive research, content marketing, community building
  • 8. Who’s Talking About You?
  • 9. The Latest and Greatest
  • 10. Potential Traffic: Google Trends
  • 11. What the People are Saying
  • 12. Finding Influencers & Spying on the Competition
  • 13. Feed Authority: How It WorksMozscape Link Metrics Machine Feed Learning Authority!RSS Feeds Subscribers for a Sample of Feeds
  • 14. Using Feed Authority Feed Authority
  • 15. Where’s the Community?
  • 16. Followerwonk Measures Twitter Engagementhttp://www.seomoz.org/blog/seomoz-pro-member-you-now-get-followerwonk-freehttp://www.seomoz.org/blog/new-followerwonk-twitter-datahttp://techspectations.org/webinars/digital-marketing-webinars-october-2012/
  • 17. Social Media: Go Where Your Audience Is
  • 18. Let’s Build Relationships
  • 19. Finding Similar People
  • 20. Pitch to Your Influencershttp://www.seomoz.org/blog/throw-away-your-form-letters-or-5-principles-to-better-outreach-link-buildinghttp://www.seomoz.org/blog/what-separates-a-good-outreach-email-from-a-great-one-whiteboard-friday
  • 21. Optimization of Your Content
  • 22. Time Your Posts
  • 23. How’s Your Content Doing?
  • 24. Evergreen Content Surpriseshttp://www.seomoz.org/blog/why-big-content-is-worth-the-risk
  • 25. Lowest Hanging Fruit Ever
  • 26. Mozzers BaboonGo You!!