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Beyond Blogging: Content Strategy & Practice     with Erica McGillivray and Dr. Matt Peters          @emcgillivray        ...
Content Marketing?
To the Rescue…
Finding Meaningful Content                         Case Study: GeekGirlCon’s Blog
Researchhttp://www.seomoz.org/blog/how-to-blog-successfully-about-anything
Introducing Fresh Web Explorer           Sneak peek: Please keep this a secret
FEW Crawls the Fresh WebMillions of high quality RSS feeds                                         Search index           ...
Who’s Talking About You?
The Latest and Greatest
Potential Traffic: Google Trends
What the People are Saying
Finding Influencers & Spying on the Competition
Feed Authority: How It WorksMozscape Link Metrics                        Machine                    Feed                  ...
Using Feed Authority                       Feed Authority
Where’s the Community?
Followerwonk Measures Twitter Engagementhttp://www.seomoz.org/blog/seomoz-pro-member-you-now-get-followerwonk-freehttp://w...
Social Media: Go Where Your Audience Is
Let’s Build Relationships
Finding Similar People
Pitch to Your Influencershttp://www.seomoz.org/blog/throw-away-your-form-letters-or-5-principles-to-better-outreach-link-b...
Optimization of Your Content
Time Your Posts
How’s Your Content Doing?
Evergreen Content Surpriseshttp://www.seomoz.org/blog/why-big-content-is-worth-the-risk
Lowest Hanging Fruit Ever
Mozzers             BaboonGo You!!
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Mozcation South Africa: Beyond Blogging: Content Strategy & Practice

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Transcript of "Mozcation South Africa: Beyond Blogging: Content Strategy & Practice"

  1. 1. Beyond Blogging: Content Strategy & Practice with Erica McGillivray and Dr. Matt Peters @emcgillivray @mattthemathman Community Attaché Data Scientist
  2. 2. Content Marketing?
  3. 3. To the Rescue…
  4. 4. Finding Meaningful Content Case Study: GeekGirlCon’s Blog
  5. 5. Researchhttp://www.seomoz.org/blog/how-to-blog-successfully-about-anything
  6. 6. Introducing Fresh Web Explorer Sneak peek: Please keep this a secret
  7. 7. FEW Crawls the Fresh WebMillions of high quality RSS feeds Search index Fresh mentions for brand monitoring, competitive research, content marketing, community building
  8. 8. Who’s Talking About You?
  9. 9. The Latest and Greatest
  10. 10. Potential Traffic: Google Trends
  11. 11. What the People are Saying
  12. 12. Finding Influencers & Spying on the Competition
  13. 13. Feed Authority: How It WorksMozscape Link Metrics Machine Feed Learning Authority!RSS Feeds Subscribers for a Sample of Feeds
  14. 14. Using Feed Authority Feed Authority
  15. 15. Where’s the Community?
  16. 16. Followerwonk Measures Twitter Engagementhttp://www.seomoz.org/blog/seomoz-pro-member-you-now-get-followerwonk-freehttp://www.seomoz.org/blog/new-followerwonk-twitter-datahttp://techspectations.org/webinars/digital-marketing-webinars-october-2012/
  17. 17. Social Media: Go Where Your Audience Is
  18. 18. Let’s Build Relationships
  19. 19. Finding Similar People
  20. 20. Pitch to Your Influencershttp://www.seomoz.org/blog/throw-away-your-form-letters-or-5-principles-to-better-outreach-link-buildinghttp://www.seomoz.org/blog/what-separates-a-good-outreach-email-from-a-great-one-whiteboard-friday
  21. 21. Optimization of Your Content
  22. 22. Time Your Posts
  23. 23. How’s Your Content Doing?
  24. 24. Evergreen Content Surpriseshttp://www.seomoz.org/blog/why-big-content-is-worth-the-risk
  25. 25. Lowest Hanging Fruit Ever
  26. 26. Mozzers BaboonGo You!!

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