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Mozcation South Africa: Beyond Blogging: Content Strategy & Practice
 

Mozcation South Africa: Beyond Blogging: Content Strategy & Practice

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    Mozcation South Africa: Beyond Blogging: Content Strategy & Practice Mozcation South Africa: Beyond Blogging: Content Strategy & Practice Presentation Transcript

    • Beyond Blogging: Content Strategy & Practice with Erica McGillivray and Dr. Matt Peters @emcgillivray @mattthemathman Community Attaché Data Scientist
    • Content Marketing?
    • To the Rescue…
    • Finding Meaningful Content Case Study: GeekGirlCon’s Blog
    • Researchhttp://www.seomoz.org/blog/how-to-blog-successfully-about-anything
    • Introducing Fresh Web Explorer Sneak peek: Please keep this a secret
    • FEW Crawls the Fresh WebMillions of high quality RSS feeds Search index Fresh mentions for brand monitoring, competitive research, content marketing, community building
    • Who’s Talking About You?
    • The Latest and Greatest
    • Potential Traffic: Google Trends
    • What the People are Saying
    • Finding Influencers & Spying on the Competition
    • Feed Authority: How It WorksMozscape Link Metrics Machine Feed Learning Authority!RSS Feeds Subscribers for a Sample of Feeds
    • Using Feed Authority Feed Authority
    • Where’s the Community?
    • Followerwonk Measures Twitter Engagementhttp://www.seomoz.org/blog/seomoz-pro-member-you-now-get-followerwonk-freehttp://www.seomoz.org/blog/new-followerwonk-twitter-datahttp://techspectations.org/webinars/digital-marketing-webinars-october-2012/
    • Social Media: Go Where Your Audience Is
    • Let’s Build Relationships
    • Finding Similar People
    • Pitch to Your Influencershttp://www.seomoz.org/blog/throw-away-your-form-letters-or-5-principles-to-better-outreach-link-buildinghttp://www.seomoz.org/blog/what-separates-a-good-outreach-email-from-a-great-one-whiteboard-friday
    • Optimization of Your Content
    • Time Your Posts
    • How’s Your Content Doing?
    • Evergreen Content Surpriseshttp://www.seomoz.org/blog/why-big-content-is-worth-the-risk
    • Lowest Hanging Fruit Ever
    • Mozzers BaboonGo You!!