Your SlideShare is downloading. ×
Social & SEO                                 Two Peas in a Inbound Pod                                  Erica McGillivray ...
Erica McGillivray      Community Attaché      @seomoz      @emcgillivray      www.seomoz.orgtwitter.com/hootsuite_u   face...
How a SEO thinksBeginner’s Guide to SEO: http://www.seomoz.org/beginners-guide-to-seo   twitter.com/hootsuite_u    faceboo...
What an SEO thinks about Socialtwitter.com/hootsuite_u   facebook.com/HootSuiteUniversity   slideshare.com/hootsuite   blo...
How a Social Manager thinksSocial Media 101: http://mashable.com/2012/06/12/social-media-beginners-guide/   twitter.com/ho...
What a Social thinks about SEOtwitter.com/hootsuite_u                                                  ????               ...
Working together for a rainbow      of ROItwitter.com/hootsuite_u   facebook.com/HootSuiteUniversity   slideshare.com/hoot...
Move toward Inbound Marketingtwitter.com/hootsuite_u   facebook.com/HootSuiteUniversity   slideshare.com/hootsuite   blog....
The Community has controltwitter.com/hootsuite_u   facebook.com/HootSuiteUniversity   slideshare.com/hootsuite   blog.hoot...
History lesson & current triumph                                                         196                              ...
Major Intersectionstwitter.com/hootsuite_u   facebook.com/HootSuiteUniversity   slideshare.com/hootsuite   blog.hootsuite....
Personalization & universal results inSERPs Ranking reports are Fans = Evangelists. The                          no longer...
Erica’s SERP for SEOmoztwitter.com/hootsuite_u   facebook.com/HootSuiteUniversity   slideshare.com/hootsuite   blog.hootsu...
Erica’s SERP for SEOmoztwitter.com/hootsuite_u   facebook.com/HootSuiteUniversity   slideshare.com/hootsuite   blog.hootsu...
Content Marketing                                                        I need it for sharing,                           ...
#Awesome – Space Needle turns 50Ways to increase blog traffic: http://www.seomoz.org/blog/21-tactics-to-increase-blog-traf...
#Facepalm – US Congressman John Boehner’s    Organizational Chart of the House Democrats’    Health PlanContent creation g...
User Generate Content & Reviews                          I need good content for                               Please put ...
#WinSparkle – ThinkGeek’s Action ShotsIn a “boring” industry? http://www.seomoz.org/blog/companies-in-boring-niches-creati...
#Fail – Shell Oil    http://arcticready.com/social/gallery twitter.com/hootsuite_u   facebook.com/HootSuiteUniversity   sl...
Online Reputation Management                            Oh, no! People are                      Let me reputation         ...
#Change - JCPenny twitter.com/hootsuite_u   facebook.com/HootSuiteUniversity   slideshare.com/hootsuite   blog.hootsuite.com
#McFail – McDonalds & Hashtagstwitter.com/hootsuite_u   facebook.com/HootSuiteUniversity   slideshare.com/hootsuite   blog...
#McFail – McDonalds & Hashtagstwitter.com/hootsuite_u   facebook.com/HootSuiteUniversity   slideshare.com/hootsuite   blog...
Customer Service                          Why do people hate                              my page?                        ...
#Win – Morton’s Steakhousehttp://shankman.com/the-best-customer-service-story-ever-told-starring-mortons-steakhouse/   twi...
#Angry - JCPenny twitter.com/hootsuite_u   facebook.com/HootSuiteUniversity   slideshare.com/hootsuite   blog.hootsuite.com
The Problem of ROI      Hint: It’s not what you think it istwitter.com/hootsuite_u   facebook.com/HootSuiteUniversity   sl...
Multi-attribution model analytics                More monies for the                                          They came fr...
Divide and share attributionHow it works from Google: http://www.google.com/analytics/features/multichannel-funnels.html  ...
All channels are important & deserve credit for hard ROI  twitter.com/hootsuite_u   facebook.com/HootSuiteUniversity   sli...
Everybody Wants the Same Thingtwitter.com/hootsuite_u   facebook.com/HootSuiteUniversity   slideshare.com/hootsuite   blog...
Celebrate your success!twitter.com/hootsuite_u   facebook.com/HootSuiteUniversity   slideshare.com/hootsuite   blog.hootsu...
Rely on each other & get interestedtwitter.com/hootsuite_u   facebook.com/HootSuiteUniversity   slideshare.com/hootsuite  ...
Rely on each other & get interestedtwitter.com/hootsuite_u   facebook.com/HootSuiteUniversity   slideshare.com/hootsuite  ...
Create for Community, not bots                              Doesn’t buy your product                              or actua...
Thank You!                          Helping you learn more about social                                media and HootSuite...
Upcoming SlideShare
Loading in...5
×

Social & SEO: Two Peas in an Inbound Pod

976

Published on

How by working together, SEO and Social Media can help each other meet goals and make a better user experience.

Published in: Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
976
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "Social & SEO: Two Peas in an Inbound Pod"

  1. 1. Social & SEO Two Peas in a Inbound Pod Erica McGillivray | Community Attachétwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  2. 2. Erica McGillivray Community Attaché @seomoz @emcgillivray www.seomoz.orgtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  3. 3. How a SEO thinksBeginner’s Guide to SEO: http://www.seomoz.org/beginners-guide-to-seo twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  4. 4. What an SEO thinks about Socialtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  5. 5. How a Social Manager thinksSocial Media 101: http://mashable.com/2012/06/12/social-media-beginners-guide/ twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  6. 6. What a Social thinks about SEOtwitter.com/hootsuite_u ???? facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  7. 7. Working together for a rainbow of ROItwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  8. 8. Move toward Inbound Marketingtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  9. 9. The Community has controltwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  10. 10. History lesson & current triumph 196 8 201 0twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  11. 11. Major Intersectionstwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  12. 12. Personalization & universal results inSERPs Ranking reports are Fans = Evangelists. The no longer hard & fast. new world of link They are a building. Our evangelists benchmarks. know ALL about us. Holy smokes, personalized results rock when SEO we work together. Social Media Managertwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  13. 13. Erica’s SERP for SEOmoztwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  14. 14. Erica’s SERP for SEOmoztwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  15. 15. Content Marketing I need it for sharing, conversation starting, I need good content for and engagement. link building, ranking & onsite optimization. We make amazing things! Graphic Designer Copywritertwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  16. 16. #Awesome – Space Needle turns 50Ways to increase blog traffic: http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic-2012Curation: http://www.seomoz.org/blog/content-curation-guide-for-seo twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  17. 17. #Facepalm – US Congressman John Boehner’s Organizational Chart of the House Democrats’ Health PlanContent creation guide: http://www.seomoz.org/blog/indepth-guide-to-content-creation-with-infographicMaking infographics: http://www.blueglass.com/blog/what-makes-a-good-infographic/ twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  18. 18. User Generate Content & Reviews I need good content for Please put social buttons link building, ranking & on pages for sharing & onsite optimization. Facebook connect. DONE. I have some sexy My communitys SERP rankings now. sharing!twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  19. 19. #WinSparkle – ThinkGeek’s Action ShotsIn a “boring” industry? http://www.seomoz.org/blog/companies-in-boring-niches-creating-great-content twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  20. 20. #Fail – Shell Oil http://arcticready.com/social/gallery twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  21. 21. Online Reputation Management Oh, no! People are Let me reputation unhappy with us! manage this with your help. Yay, everyone knows we love cupcakes, not worm sandwiches.ORM Guide: http://outspokenmedia.com/guides/orm-guide/ twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  22. 22. #Change - JCPenny twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  23. 23. #McFail – McDonalds & Hashtagstwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  24. 24. #McFail – McDonalds & Hashtagstwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  25. 25. Customer Service Why do people hate my page? We have feedback! Customer Service Reptwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  26. 26. #Win – Morton’s Steakhousehttp://shankman.com/the-best-customer-service-story-ever-told-starring-mortons-steakhouse/ twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  27. 27. #Angry - JCPenny twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  28. 28. The Problem of ROI Hint: It’s not what you think it istwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  29. 29. Multi-attribution model analytics More monies for the They came from organic search pile in my Twitter first! last touch attribution! I talk to them on the phone! They clicked on ?!?! my banner ad! The Boss Paid Ad Managertwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  30. 30. Divide and share attributionHow it works from Google: http://www.google.com/analytics/features/multichannel-funnels.html twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  31. 31. All channels are important & deserve credit for hard ROI twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  32. 32. Everybody Wants the Same Thingtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  33. 33. Celebrate your success!twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  34. 34. Rely on each other & get interestedtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  35. 35. Rely on each other & get interestedtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  36. 36. Create for Community, not bots Doesn’t buy your product or actually care! But they do!twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  37. 37. Thank You! Helping you learn more about social media and HootSuite @seomoz & @emcgillivray www.seomoz.orgtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com

×