Social & SEO: Two Peas in an Inbound Pod

  • 495 views
Uploaded on

How by working together, SEO and Social Media can help each other meet goals and make a better user experience.

How by working together, SEO and Social Media can help each other meet goals and make a better user experience.

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
495
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Social & SEO Two Peas in a Inbound Pod Erica McGillivray | Community Attachétwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 2. Erica McGillivray Community Attaché @seomoz @emcgillivray www.seomoz.orgtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 3. How a SEO thinksBeginner’s Guide to SEO: http://www.seomoz.org/beginners-guide-to-seo twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 4. What an SEO thinks about Socialtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 5. How a Social Manager thinksSocial Media 101: http://mashable.com/2012/06/12/social-media-beginners-guide/ twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 6. What a Social thinks about SEOtwitter.com/hootsuite_u ???? facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 7. Working together for a rainbow of ROItwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 8. Move toward Inbound Marketingtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 9. The Community has controltwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 10. History lesson & current triumph 196 8 201 0twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 11. Major Intersectionstwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 12. Personalization & universal results inSERPs Ranking reports are Fans = Evangelists. The no longer hard & fast. new world of link They are a building. Our evangelists benchmarks. know ALL about us. Holy smokes, personalized results rock when SEO we work together. Social Media Managertwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 13. Erica’s SERP for SEOmoztwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 14. Erica’s SERP for SEOmoztwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 15. Content Marketing I need it for sharing, conversation starting, I need good content for and engagement. link building, ranking & onsite optimization. We make amazing things! Graphic Designer Copywritertwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 16. #Awesome – Space Needle turns 50Ways to increase blog traffic: http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic-2012Curation: http://www.seomoz.org/blog/content-curation-guide-for-seo twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 17. #Facepalm – US Congressman John Boehner’s Organizational Chart of the House Democrats’ Health PlanContent creation guide: http://www.seomoz.org/blog/indepth-guide-to-content-creation-with-infographicMaking infographics: http://www.blueglass.com/blog/what-makes-a-good-infographic/ twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 18. User Generate Content & Reviews I need good content for Please put social buttons link building, ranking & on pages for sharing & onsite optimization. Facebook connect. DONE. I have some sexy My communitys SERP rankings now. sharing!twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 19. #WinSparkle – ThinkGeek’s Action ShotsIn a “boring” industry? http://www.seomoz.org/blog/companies-in-boring-niches-creating-great-content twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 20. #Fail – Shell Oil http://arcticready.com/social/gallery twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 21. Online Reputation Management Oh, no! People are Let me reputation unhappy with us! manage this with your help. Yay, everyone knows we love cupcakes, not worm sandwiches.ORM Guide: http://outspokenmedia.com/guides/orm-guide/ twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 22. #Change - JCPenny twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 23. #McFail – McDonalds & Hashtagstwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 24. #McFail – McDonalds & Hashtagstwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 25. Customer Service Why do people hate my page? We have feedback! Customer Service Reptwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 26. #Win – Morton’s Steakhousehttp://shankman.com/the-best-customer-service-story-ever-told-starring-mortons-steakhouse/ twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 27. #Angry - JCPenny twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 28. The Problem of ROI Hint: It’s not what you think it istwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 29. Multi-attribution model analytics More monies for the They came from organic search pile in my Twitter first! last touch attribution! I talk to them on the phone! They clicked on ?!?! my banner ad! The Boss Paid Ad Managertwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 30. Divide and share attributionHow it works from Google: http://www.google.com/analytics/features/multichannel-funnels.html twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 31. All channels are important & deserve credit for hard ROI twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 32. Everybody Wants the Same Thingtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 33. Celebrate your success!twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 34. Rely on each other & get interestedtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 35. Rely on each other & get interestedtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 36. Create for Community, not bots Doesn’t buy your product or actually care! But they do!twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • 37. Thank You! Helping you learn more about social media and HootSuite @seomoz & @emcgillivray www.seomoz.orgtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com