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Social & SEO: Two Peas in an Inbound Pod
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Social & SEO: Two Peas in an Inbound Pod

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How by working together, SEO and Social Media can help each other meet goals and make a better user experience.

How by working together, SEO and Social Media can help each other meet goals and make a better user experience.

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Social & SEO: Two Peas in an Inbound Pod Social & SEO: Two Peas in an Inbound Pod Presentation Transcript

  • Social & SEO Two Peas in a Inbound Pod Erica McGillivray | Community Attachétwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • Erica McGillivray Community Attaché @seomoz @emcgillivray www.seomoz.orgtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • How a SEO thinksBeginner’s Guide to SEO: http://www.seomoz.org/beginners-guide-to-seo twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • What an SEO thinks about Socialtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • How a Social Manager thinksSocial Media 101: http://mashable.com/2012/06/12/social-media-beginners-guide/ twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • What a Social thinks about SEOtwitter.com/hootsuite_u ???? facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • Working together for a rainbow of ROItwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • Move toward Inbound Marketingtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • The Community has controltwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • History lesson & current triumph 196 8 201 0twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • Major Intersectionstwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • Personalization & universal results inSERPs Ranking reports are Fans = Evangelists. The no longer hard & fast. new world of link They are a building. Our evangelists benchmarks. know ALL about us. Holy smokes, personalized results rock when SEO we work together. Social Media Managertwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • Erica’s SERP for SEOmoztwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • Erica’s SERP for SEOmoztwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • Content Marketing I need it for sharing, conversation starting, I need good content for and engagement. link building, ranking & onsite optimization. We make amazing things! Graphic Designer Copywritertwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • #Awesome – Space Needle turns 50Ways to increase blog traffic: http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic-2012Curation: http://www.seomoz.org/blog/content-curation-guide-for-seo twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • #Facepalm – US Congressman John Boehner’s Organizational Chart of the House Democrats’ Health PlanContent creation guide: http://www.seomoz.org/blog/indepth-guide-to-content-creation-with-infographicMaking infographics: http://www.blueglass.com/blog/what-makes-a-good-infographic/ twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • User Generate Content & Reviews I need good content for Please put social buttons link building, ranking & on pages for sharing & onsite optimization. Facebook connect. DONE. I have some sexy My communitys SERP rankings now. sharing!twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • #WinSparkle – ThinkGeek’s Action ShotsIn a “boring” industry? http://www.seomoz.org/blog/companies-in-boring-niches-creating-great-content twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • #Fail – Shell Oil http://arcticready.com/social/gallery twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • Online Reputation Management Oh, no! People are Let me reputation unhappy with us! manage this with your help. Yay, everyone knows we love cupcakes, not worm sandwiches.ORM Guide: http://outspokenmedia.com/guides/orm-guide/ twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • #Change - JCPenny twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • #McFail – McDonalds & Hashtagstwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • #McFail – McDonalds & Hashtagstwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • Customer Service Why do people hate my page? We have feedback! Customer Service Reptwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • #Win – Morton’s Steakhousehttp://shankman.com/the-best-customer-service-story-ever-told-starring-mortons-steakhouse/ twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • #Angry - JCPenny twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • The Problem of ROI Hint: It’s not what you think it istwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • Multi-attribution model analytics More monies for the They came from organic search pile in my Twitter first! last touch attribution! I talk to them on the phone! They clicked on ?!?! my banner ad! The Boss Paid Ad Managertwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • Divide and share attributionHow it works from Google: http://www.google.com/analytics/features/multichannel-funnels.html twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • All channels are important & deserve credit for hard ROI twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • Everybody Wants the Same Thingtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • Celebrate your success!twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • Rely on each other & get interestedtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • Rely on each other & get interestedtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • Create for Community, not bots Doesn’t buy your product or actually care! But they do!twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  • Thank You! Helping you learn more about social media and HootSuite @seomoz & @emcgillivray www.seomoz.orgtwitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com