Table of Contents<br />Zoomed Out: Wikipedia Definition of Online Media (briefly) and a few impressive facts that will make us say WOW.<br />Zooming In:What tools do we use at the BC, and where do you fit in? (In short, everywhere).<br />Nose Smushed Against the Glass: How do you (nitty gritty) get in there and <br />Post to the website? Tweet? Use Our Facebook Presence?<br />Blog? Send newsletter emails?<br />
You will be posting on our Blog!<br />[Content]<br />+ Reflections from staff, students, and stakeholders 4x/week<br />+ Quick links to our content elsewhere (e.g. new Flickr album) Ad hoc<br />+ Programs from outside organizations<br />[Strategy]<br />+ Invite guests to post regularly (other departments, funders, alumni)<br />+ Assign staff a week to ‘project manage’ the blog+ Create a Guest login account<br />In Summary: Staff will be a assigned a week during which they are responsible to generate content, or make sure others do. Other content (photos/videos), can be shared here as it is created. This is a great place to share work from other organizations (e.g. ‘we can not cosponsor, but we would be happy to share this on our blog).<br />
Additionally, we also use<br />Click here to access login information for many of these platforms on Google Docs:<br />http://goo.gl/zIeuC<br />
How To: Tweet<br />[Content]<br />+ Retweets of people in our sphere (orgs, students, stakeholders, NYU offices) 1-2x/day<br />+ Broadcast upcoming events + Timely news and updates (a la Today’s News) 1-2x/day<br />+ New content from Flickr, YouTube, Blog Ad hoc+ Exclusive “around-the-office” content and staff updates 3x/week<br />+ Torah Tweet of the Day from YS and DSmoke1x/day<br />
How To: Tweet, cont…..<br />You are limited to 140 characters. Our handle is @BronfmanCenter. To shorten links, use a service such as http://bit.ly.To tweet pictures, try http://twitpic.com. To tweet videos, try http://twitvid.com.To tweet from your phone, download http://www.ubersocial.com.If you are unfamiliar with how to use Twitter, watch this video:<br />http://www.howcast.com/videos/149055-How-To-Use-Twitter.<br />Or ask @ericafrankel, @juliesugar, @tracyfigueroa, @RabbiSarna, @NYUMindfulness, @davidrittberg<br />
How To: Facebook<br />[Content]<br />+ Facebook-events hosted through our page and our clubs’ pages Ad hoc<br />+ New content from Flickr, YouTube, and Blog Ad hoc<br />+ Timely news and updates + “around-the-office” content 1x/day<br />+ Photos from all events, programs, trips, etc. No more than 2 days afterwards<br />
How to: Use Facebook, cont…..<br />We have a Fan Page for The Bronfman Center and a Profile for Gammel the Camel. When using Facebook as Gammel, please remember that you are an individual camel, not an organization. If you are unfamiliar with how to use Facebook, watch this instructional video. <br />http://www.ehow.com/videos-on_108_use-facebook.html<br />Fan Page: your personal account has likely already been added as an administrator of the account. If it has not, you may access administrator rights for this page via Gammel. Type “Bronfman Center for Jewish Student Life at NYU” into the top search bar to reach our page. From there you may upload albums and post.<br />Gammel the Camel<br />Username: firstname.lastname@example.org<br />Password: Jerusalem<br />
We Use Flickr!Here it is: http://www.flickr.com/photos/93742983@N00/<br />
How We Use Flickr…<br />[Content]<br />+ Photos from all events, programs<br />+ Photographs for website albums (for example, on the Arts & Culture page)<br />[Strategy]<br />+ Photos posted here no more than 2 days following an event<br />+ Maintain Flickr PRO account to accommodate capacity<br />+ Group photos by ‘sets’<br />+ Apply photo ‘tags’ (ex. jewish learning, student clubs, etc.) to make pictures of a certain theme easy to find later (for our website or to incorporate in presentations to donors)<br />
Here’s How You Score Email Real Estate<br />Send to Erica:<br />+ An image that is 220 x 120 pixels<br />+ 100 words or less of text with a hyperlink to additional information<br />And do this by Thursday of that week, to be sent out the following Tuesday<br />
Youtube<br />[Content]<br />+ Video from events<br />+ Interview features with students<br />+ Favorite videos from other users<br />[Strategy]<br />+ Encourage staff and students to check out camcorders and flip cams<br />+ Returned footage can be edited/uploaded by student workers or a rotating roster of film students<br />
Other Stuff<br />TODAY’S NEWS<br />WATCHITOO <br />BIT.LY<br />TWITPIC<br />Expectations for Staff<br />+ Be assigned one week approximately once every two month to project manage: blog, some tweets<br />+ Supervise students clubs and set goals for gathering documentation of events<br />+ Begin using and uploading to Youtube, Flickr, Watchitoo, bit.ly, etc.<br />
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