Your SlideShare is downloading. ×
Splenda full digital strategy pdf
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Splenda full digital strategy pdf

666
views

Published on

Splenda Full DIgital Strategy

Splenda Full DIgital Strategy


0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
666
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
19
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. SPLENDA Full Digital Strategy Erica Horn New Media Drivers LicenseMonday, December 3, 2012
  • 2. Monday, December 3, 2012
  • 3. SPLENDA IS...Monday, December 3, 2012
  • 4. SPLENDA IS... • Leading zero-calorie sugar substituteMonday, December 3, 2012
  • 5. SPLENDA IS... • Leading zero-calorie sugar substitute • Reputation for healthiness, taste, versatility with different productsMonday, December 3, 2012
  • 6. THE BIG IDEA • Increase sales and awareness of Splenda Sugar Blends through the promotion of events and digital social media strategies.Monday, December 3, 2012
  • 7. GOALS AND OBJECTIVES •Raise awareness for the use of Splenda Sugar Blends •Successful Full Digital Media Strategy •Increase profits 4% in the next yearMonday, December 3, 2012
  • 8. TARGET AND BUDGET • Women 35+ •1 million for successful campaign • Health conscious • Money alloted to Events, • Enjoy cooking and baking Social Media, Google Adwords, Coupons, and LaborMonday, December 3, 2012
  • 9. UTILIZING A BLOG Create engaging content - Drink and food recipes using Splenda - Interact with readers - Promote healthy living - Media and coverage of events - ContestsMonday, December 3, 2012
  • 10. SOCIAL MEDIA PLATFORMS @Splenda /Splenda• Interact with followers • Pinrecipes that use Sugar Blends• #Splenda; #Sugarblends • Post photos of promotional• Coupons and giveaways events during events • Post people using productMonday, December 3, 2012
  • 11. PROMOTIONAL EVENTS Partner with “Chopped” on Splenda Traveling Food Cooking Channel Truck • Secret Ingredient • Taste Test comparison vs. Sugar • Live tweeting during the show • Give coupons to participants • Can use for researchMonday, December 3, 2012
  • 12. MOBILE STRATEGY: IPHONE APP • Sugar intake calculator created by Splenda • Facts and tips for a healthy lifestyleMonday, December 3, 2012
  • 13. INTERNET MARKETING: GOOGLE ADWORDS • Increase page views and high click-through rate Sample Adword: “Sugar Substitute” All the sweetness, minus the calories! Splenda Sugar Blends http://www.splenda.com/products/sugarsubstituteMonday, December 3, 2012
  • 14. MEASURING SUCCESS • Use Google Analytics to track visits to company site and blog • Insights from followers on Twitter and the blog. • Record the increases in followers and chart growth • Compare net income from previous yearsMonday, December 3, 2012