What's Trending in #SocialMedia?


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Presentation given to Lincoln Property Company at their annual Marketing, Training & Pricing Conference in South Beach, Miami.

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  • Instagram tabs on FacebookFlats at Atlats
  • AVA H Street: Twitter wallTwitter wall at new H Street corridor apartment complex AVA. According to Alden Leonard, a publicist for the complex, the screen displays trending topics pulled from tweets sent within the three-mile radius surrounding the I Street NE building. "'Redskins' has recently taken up a big chunk of the screen, especially on game days," Leonard writes in an email.
  • What's Trending in #SocialMedia?

    1. 1. bitly.com/EricaCampbellByrum
    2. 2. • Social Signals • Crowdsourcing & Curated Content • Visual Storytelling
    3. 3. • Followers/Likes/Check-ins/Google+/Shares • Mentions • Frequency • Topic/Relevancy • Reputation/Authority/Influence • Engagement (Klout) • Length of time online
    4. 4. • What do you want your residents and prospects to connect with you or your company? • Why should someone pay attention to your content? • What‟s in it for them? What will they get out of it? • How will you consistently add clarity to the problems or issues they have?
    5. 5. • Strive to find unique sources that are not shared by others in your market • Wrap the source in value by adding commentary or context • Think about adding in some evergreen content
    6. 6. • Adding commentary or context is what creates the value • Ask yourself how this item helps your residents and prospects accomplish their goals quicker and easier, or how it gives them the solution to their pains • It can be branded to your company
    7. 7. • Share your curated content on your social platforms and your own websites or blogs • You benefit from the traffic • You benefit from the authority • You benefit from the SEO
    8. 8. • Aggregate and share your curation • Share to the following locations: – Email lists – Mobile alerts – Other hub sites (Tumblr, Foodspotting, HomeTalk, etc.)
    9. 9. • No Touristy Tips – What really flies is local insight and inside tips • Associate Photos – Everything goes better with a picture • Use Lists – Curate groups of tips into lists and make sure your tips are included • Look for Lines – Venues with long wait lines (airports, popular restaurants, travel hubs) have a higher usage of tips • Run a Promotion – Run a “Swarm Badge” promotion at a resident event (get 51 people to check in simultaneously)
    10. 10. Nearly 1,000 photos submitted
    11. 11. 1,133 photos submitted
    12. 12. • ‘Coolest Space in Your Place’ Facebook Photo Contest led to Pinterest success – Runner-ups guest blogged – Farmhouse table pinned to Pinterest • Blog Results: • Blog traffic increased 4x in Sept „11 • 255,000+ pageviews • 214,000+ daily unique visitors • 130+ comments • Nearly 60% of blog traffic came from post in Dec „12
    13. 13. • Homes.com launched the first real estate industry Pinterest contest in Feb „12 • The „Pin It If You Love It‟ contest was responsible for: – Almost 4,000 pins and repins – 300+ entries – Increased Homes.com‟s Pinterest followers by 420 – 420% increase in page views, 782% in site searches and 500% increase in leads
    14. 14. • ‘Spring Into The Dream’ – Partnered with top industry bloggers – Bloggers were asked to show us what „Spring Into The Dream‟ meant to them – Created a blog post and Pinterest Board detailing the „Spring Into The Dream‟ ideas to their readers – Winner received $500 and an additional $500 to award their readers who participated • How to Enter – Repin min. of 2 items from the Homes.com pinboard and min. of 2 items from Homes.com Website/Blog
    15. 15. Social media experience: Live Twitter wall in the lobby that is linked to hashtags and feeds that have to do with the H Street neighborhoods.
    16. 16. • In March „12, Homes.com launched the „Learn Effective Strategies on Pinterest‟ white paper for brands looking to participate on this social networking site – Downloaded more than 350 times – Positions Homes.com as the authority for businesses interested in using Pinterest for marketing
    17. 17. • Homes.com was interviewed by Ragan.com and GetPinterested.com in April ‟12 • Pinterest white paper received pick-up on: – Social Media Examiner – August „12 as an example business using Pinterest – The Huffington Post listed Homes.com among the top 3 Pinterest accounts to follow
    18. 18. • Recognized by PRNews as a Finalist in the Social Media Icon Awards for „Pin It If You Love It‟ and spoke at the PRNews Big Three Conference
    19. 19. Survey Infographic with survey results
    20. 20. Checklist
    21. 21. eBook
    22. 22. Photo Contest
    23. 23. Twitter Chat FacebookAds
    24. 24. /EricaCampbell @EricaCampbell Erica Campbell Byrum /EricaCampbellByrum /EricaCampbellByrum /EricaCampbellByrum /EricaCByrum
    25. 25. bitly.com/EricaCampbellByrum