Agenda• The Logic Behind the VSM Shift• Create Visual Content & Crowdsource• Mix It Up: Content Distribution  – Pinterest ...
The Logic Behindthe VSM Shift
...
Create Visual Content& Crowdsource
Branded Photos
Infographics
eBooks/Guides
Crowd·sourc·ing   ˈ        ȯr-siŋ   krau̇d-ˈs Getting a crowd of people to help youwith a task that used to take one person.
Nearly 1,000 photos    submitted
Mix It Up:Content Distribution
Pinterest
The Power of Pinterest
The Power of Pinterest
The Pinterest Audience
Categories & Board Names      Top 10 Categories on Pinterest    10 Most Popular Board Names      1. Home (17.2%)          ...
Pinterest:10 Board Ideas
1. Introduce Your Team
2. Showcase Your Listings
3. Resident Testimonials
4. Lifestyle Content                • Seasonal Boards                • Apartment Décor                   – Small Spaces   ...
5. Local           •   Cities           •   Neighborhoods           •   Dining Guide           •   Shopping           •   ...
6. Include Video
7. Apartment Staging Ideas
8. Moving Tips
9. Marketing & Leasing Ideas
10. Resident Event Ideas
Pinterest:Image Optimization Best Practices
Source: RJ Metrics 2012
Timing of PinsSource: Pinerly Study
Include a Description, Link &       Call-To-Action
‘Pin It’ Button & Bookmarklet
Add Pricing & Hashtags
Creative Board Names & Captions
Curate Content: Run a Contest
Pinterest Resources• PinAlerts: Receive email notifications whenever  someone pins something from your website.• Pinerly: ...
User Insight & Competitive Intel
Instagram
Stories aboutlocations told throughcompelling and beautifulphotographs
Instagram Stats•   90 million Monthly Active Users•   40 million Photos Per Day•   8500 Likes Per Second•   1000 Comments ...
How It Works          •       Snap a photo with your mobile phone          •       Choose from 20 different filters to tra...
Filter Options
Filter OptionsBefore       After
Search Users & Hashtags           •   #love            •   #tweegram           •   #instagood       •   #summer           ...
Engage With Users
What Can Brands Do?• Curate content ranging from loosely  brand-related to product-specific• Engage with users to build tr...
Set Up Your Profile       •   Select your username       •   Include your logo       •   Craft a description       •   Pro...
Curate Content         Nearly 1,000 photos             submitted
Curate Content
Instagram Facebook App
Instagram Resources
Brands to Follow for Inspiration•   Red Bull        •   Gucci•   Nike            •   Mashable•   Michael Kors    •   Starb...
Facebook
Source: Hubspot
Use Creative Cover Photos
FRSocial: Cover Photo &    Welcome App
Use Milestones for Storytelling
Create Photo Albums
Memes
Branded Quotes
Event Teasers
Create a Sense of Nostalgia
Encourage Interaction
Fill-In-The-Blank Posts           Fill-in-the-blank           posts generate           about 90% more           engagement...
Create Branded Fill-In-The-Blanks
Ask Questions       Posts that end       with a question       have a 15% higher       engagement rate.
‘Pin’ A Post
Star Stories
Let’s Get Visual
Favorite Photo Tools
6 Exercises to Become More Visual1. Always use a photo when possible2. Don’t overcomplicate your messaging, the image shou...
Valuable Links• Using Visual Social Media To Tell Your Story:  http://bit.ly/TyYDGj• Are You Pinterest-ed In a Business Pa...
Q&A
Using Visual Social Media to Tell Your Story
Using Visual Social Media to Tell Your Story
Using Visual Social Media to Tell Your Story
Using Visual Social Media to Tell Your Story
Using Visual Social Media to Tell Your Story
Using Visual Social Media to Tell Your Story
Using Visual Social Media to Tell Your Story
Using Visual Social Media to Tell Your Story
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Using Visual Social Media to Tell Your Story

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RECORDING: http://bit.ly/UsingVisualSocialMedia

With the origins of social media stemming back to the '70s, approaches of brands engaging with their target audiences have transformed to more 'show' tactics rather than the traditional 'tell' tactics.

Ansley Sudderth, Social Media Training and Communications Coordinator for ForRent.com™, and Erica Campbell, Director of Social Media for Dominion Homes Media™, illustrated how the shift in social media has become more visually-based and how you can adopt these trends to boost brand awareness.

Attendees leave knowing how to:

- Create Visual Content
- Crowd Source Using Your Content
- Showcase Your Story

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Using Visual Social Media to Tell Your Story

  1. 1. Agenda• The Logic Behind the VSM Shift• Create Visual Content & Crowdsource• Mix It Up: Content Distribution – Pinterest – Instagram – Facebook• Let’s Get Visual – Valuable Links• Q&A
  2. 2. The Logic Behindthe VSM Shift
  3. 3. ...
  4. 4. Create Visual Content& Crowdsource
  5. 5. Branded Photos
  6. 6. Infographics
  7. 7. eBooks/Guides
  8. 8. Crowd·sourc·ing ˈ ȯr-siŋ krau̇d-ˈs Getting a crowd of people to help youwith a task that used to take one person.
  9. 9. Nearly 1,000 photos submitted
  10. 10. Mix It Up:Content Distribution
  11. 11. Pinterest
  12. 12. The Power of Pinterest
  13. 13. The Power of Pinterest
  14. 14. The Pinterest Audience
  15. 15. Categories & Board Names Top 10 Categories on Pinterest 10 Most Popular Board Names 1. Home (17.2%) 1. For the Home (3.15%) 2. Arts and Crafts (12.4%) 2. My Style (1.97%) 3. Style/Fashion (11.7%) 3. Products I Love (1.86%) 4. Food (10.5%) 4. Books Worth Reading (1.68%) 5. Inspiration/Education (9.0%) 5. Food (1.23%) 6. Holidays/Seasonal (3.9%) 6. Favorite Places & Spaces (1.00%) 7. Humor (2.1%) 7. Recipes (0.75%) 8. Products (2.1%) 9. Travel (1.9%) 8. Craft Ideas (0.74%) 10. Kids (1.8%) 9. Christmas (0.72%) 10. Crafts (0.65%)Source: RJ Metrics
  16. 16. Pinterest:10 Board Ideas
  17. 17. 1. Introduce Your Team
  18. 18. 2. Showcase Your Listings
  19. 19. 3. Resident Testimonials
  20. 20. 4. Lifestyle Content • Seasonal Boards • Apartment Décor – Small Spaces – Closets – Organization • Recipes • Hobbies – Fashion/Style – Sports • Crafts/DIY Projects
  21. 21. 5. Local • Cities • Neighborhoods • Dining Guide • Shopping • Nightlife • Transportation • Events • Entertainment • Schools • Local Businesses • Beauty/Spas
  22. 22. 6. Include Video
  23. 23. 7. Apartment Staging Ideas
  24. 24. 8. Moving Tips
  25. 25. 9. Marketing & Leasing Ideas
  26. 26. 10. Resident Event Ideas
  27. 27. Pinterest:Image Optimization Best Practices
  28. 28. Source: RJ Metrics 2012
  29. 29. Timing of PinsSource: Pinerly Study
  30. 30. Include a Description, Link & Call-To-Action
  31. 31. ‘Pin It’ Button & Bookmarklet
  32. 32. Add Pricing & Hashtags
  33. 33. Creative Board Names & Captions
  34. 34. Curate Content: Run a Contest
  35. 35. Pinterest Resources• PinAlerts: Receive email notifications whenever someone pins something from your website.• Pinerly: Suite of tools to post and measure. Suggests content you should pin.• Curalate: Finds and consolidates comments and conversations. Tracks trends, aids discovery of fans and advocates.• Pinfluence: Measure your popularity on Pinterest and value of each pin.• Repinly: Find the most popular pinners, boards and pins on Pinterest.• PinReach: Understand engagement (repins, followers, pins, likes, comments, trends)• Pinpuff: Find out what your influence and popularity is on Pinterest.
  36. 36. User Insight & Competitive Intel
  37. 37. Instagram
  38. 38. Stories aboutlocations told throughcompelling and beautifulphotographs
  39. 39. Instagram Stats• 90 million Monthly Active Users• 40 million Photos Per Day• 8500 Likes Per Second• 1000 Comments Per Second
  40. 40. How It Works • Snap a photo with your mobile phone • Choose from 20 different filters to transform the image • Tag the photo with a foursquare location • Include a message & use hashtags • ‘Like’ & comment on posts from other users • Search the site & app to discover contentPhoto: http://louisville.styleblueprint.com
  41. 41. Filter Options
  42. 42. Filter OptionsBefore After
  43. 43. Search Users & Hashtags • #love • #tweegram • #instagood • #summer • #me • #instagramhub • #cute • #bestoftheday • #tbt • #iphoneonly • #photooftheday • #igdaily • #intsamood • #fashion • #beautiful • #nofilter • #picoftheday • #food • #girl • #sunset • #igers • #sky • #instadaily • #fun • #iphonesia • #instamood • #follow • #instagramers • #happy • #lol Source: http://web.stagram.com/hot
  44. 44. Engage With Users
  45. 45. What Can Brands Do?• Curate content ranging from loosely brand-related to product-specific• Engage with users to build trust and an online community• Drive traffic back to your website and social channels• Run contests and provide giveaways• Humanize the brand image
  46. 46. Set Up Your Profile • Select your username • Include your logo • Craft a description • Provide a website URL • Follow other users • Recruit residents & staff to follow the brand
  47. 47. Curate Content Nearly 1,000 photos submitted
  48. 48. Curate Content
  49. 49. Instagram Facebook App
  50. 50. Instagram Resources
  51. 51. Brands to Follow for Inspiration• Red Bull • Gucci• Nike • Mashable• Michael Kors • Starbucks• HGTV • MTV• Pottery Barn • Puma• Tory Burch • American Express• Nordstrom • W Hotels• Ann Taylor • ESPN• Tiffany & Co. • ADIDAS• Sharpie • Burberry• Patagonia • Levi’s
  52. 52. Facebook
  53. 53. Source: Hubspot
  54. 54. Use Creative Cover Photos
  55. 55. FRSocial: Cover Photo & Welcome App
  56. 56. Use Milestones for Storytelling
  57. 57. Create Photo Albums
  58. 58. Memes
  59. 59. Branded Quotes
  60. 60. Event Teasers
  61. 61. Create a Sense of Nostalgia
  62. 62. Encourage Interaction
  63. 63. Fill-In-The-Blank Posts Fill-in-the-blank posts generate about 90% more engagement than the average post.
  64. 64. Create Branded Fill-In-The-Blanks
  65. 65. Ask Questions Posts that end with a question have a 15% higher engagement rate.
  66. 66. ‘Pin’ A Post
  67. 67. Star Stories
  68. 68. Let’s Get Visual
  69. 69. Favorite Photo Tools
  70. 70. 6 Exercises to Become More Visual1. Always use a photo when possible2. Don’t overcomplicate your messaging, the image should do most of the talking3. Optimize all photo assets for SEO, branding & findability4. When pinning and sharing photos on Instagram, use at least three hashtags to drive reach5. Refresh your Facebook cover photo a few times a month6. Curate content by hosting a contest or promotion
  71. 71. Valuable Links• Using Visual Social Media To Tell Your Story: http://bit.ly/TyYDGj• Are You Pinterest-ed In a Business Page?: http://bit.ly/WM2mPE• Using #Instagram for Your Community: http://bit.ly/10SbgBF• Learn Effective Strategies on Pinterest {White Paper}: http://bit.ly/Vs5yAp
  72. 72. Q&A

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