Ultimate Merger: Partnership Marketing and Consumer Contests
by Erica Campbell Byrum, Director of Social Media at Dominion Homes Media on Sep 16, 2010
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There’s nothing like partnership marketing to expand your efforts at little to no additional cost to you or your partner organization. If you get it just right, incorporating interactive elements ...
There’s nothing like partnership marketing to expand your efforts at little to no additional cost to you or your partner organization. If you get it just right, incorporating interactive elements that make people more likely to share your message with others, your marketing efforts won’t just double… they’ll multiply exponentially. This session will teach you how to conduct partnership marketing with maximum success including finding the right fit; making your pitch; keeping it relevant; crafting your cooperative agreement; contests and similar promotions that drive participation and word-of-mouth; building a cooperative network; and more. Erica Campbell is the Sr. Manager, New Media Marketing for For Rent Media Solutions, Jamie Gorski is Senior Vice President, Corporate Marketing for The Bozzuto Group and Eric Brown is the owner of Urbane Apartments
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