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Pinterest for Real Estate?

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Pinterest for Real Estate? Find out why Real Estate professionals should jump on board! This presentation was given by Erica Campbell, the Director of Social Media for Homes.com and ForRent.com at the …

Pinterest for Real Estate? Find out why Real Estate professionals should jump on board! This presentation was given by Erica Campbell, the Director of Social Media for Homes.com and ForRent.com at the Homes.com booth at the National Association of Realtors (NAR) Annual Conference & Expo in Orlando, FL in October 2012.

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  • Use Pinterest as a means to drive traffic back to your website,blog or listings. Any image you post to your boards that originates from your source should include a link that takes followers back to the full listing or story.
  • Transcript

    • 1. For Real Estate? Erica Campbell Director of Social Media Homes.com & ForRent.com @ericacampbell
    • 2. Why is Pinterest Powerful?
    • 3. Source: Pew Internet & American Life Project
    • 4. Why Is Pinterest So Powerful?
    • 5. Why Is Pinterest So Powerful?
    • 6. Why Is Pinterest So Powerful?
    • 7. Pinterest Audience
    • 8. Categories & Board Names Top 10 Categories on Pinterest 10 Most Popular Board Names 1. Home (17.2%) 1. For the Home (3.15%) 2. Arts and Crafts (12.4%) 2. My Style (1.97%) 3. Style/Fashion (11.7%) 3. Products I Love (1.86%) 4. Food (10.5%) 4. Books Worth Reading (1.68%) 5. Inspiration/Education (9.0%) 5. Food (1.23%) 6. Holidays/Seasonal (3.9%) 6. Favorite Places & Spaces (1.00%) 7. Humor (2.1%) 7. Recipes (0.75%) 8. Products (2.1%) 8. Craft Ideas (0.74%) 9. Travel (1.9%) 9. Christmas (0.72%) 10. Kids (1.8%) 10. Crafts (0.65%)Source: RJ Metrics
    • 9. Case Studies
    • 10. Turn Pinners in to Purchasers…
    • 11. Pinterest Buyers Have High Potential…
    • 12. Pinterest Influences Purchase Decisions The Dress & Shoes The Pillows
    • 13. Case Study: Rod Works• Rod works is a Utah based company with stores in Utah, Arizona and Nevada.• They sell home décor.• Until earlier this year, they did not sell online or use social media in any focused manner.
    • 14. Case Study: Rod Works • The picture was pinned to Pinterest and then re-pinned over and over. Someone mentioned that the rod could be purchased at Rod Works. • The problem was that Rod Works did not have an online store….yetSource: Avalaunch Media
    • 15. Case Study: Rod Works “We got emails daily for months from Pinterest users, so we eventually opened up our online store in February 2012. We quickly sold hundreds of the frame rods and now sell many other unique items daily.” ~ Rod WorksSource: Avalaunch Media
    • 16. 10 Board Ideas
    • 17. 1. Introduce The Team
    • 18. 2. Showcase Your Listings
    • 19. 3. Customer Testimonials
    • 20. 4. Lifestyle Content • Seasonal Boards • Home Décor – Small spaces – Closets – Kitchens – Wine cellars • Recipes • Hobbies – Fashion/Style – Luxury Cars – Sports • Landscaping • Crafts/DIY Projects
    • 21. 5. Local • Cities • Neighborhoods • Dining Guide • Shopping • Nightlife • Events • Entertainment • Schools • Local Businesses • Beauty/Spas • Professional/Home Services
    • 22. 6. Real Estate Advice
    • 23. 7. Include Video
    • 24. 8. Open House
    • 25. 9. Marketing Ideas
    • 26. 10. Staging Ideas
    • 27. Pinterest Image Optimization (PIO) Best Practices
    • 28. Timing of PinsSource: Pinerly Study
    • 29. Include A Description, Link & Call-to-Action
    • 30. Pin It Button & Bookmarklet
    • 31. Add Pricing & Hashtags
    • 32. Creative Board Names & Captions
    • 33. Run a Contest
    • 34. Homes.com: Social Impact
    • 35. Reputation ManagerEasily monitor your brand’s online presence to ensure you are found onlineand that your social efforts maintain a strong reputation.
    • 36. Social BroadcasterCreate posts for your social networks including listings and open houses -all from one login!
    • 37. Social Wall Automatically have your Facebook, Twitter and LinkedIn updates post directly to your website.
    • 38. WIN AN iPAD MINI! Tag yourself or comment on a Homes.com photo booth picture for a chance to WIN A FREE iPAD MINI! Bit.ly/HomesNAR2012
    • 39. Homes.com is giving away gift cards every hour!
    • 40. Follow Me