1. Old Dominion University Marketing 311 Class: Leveraging Social Media Marketing Erica Campbell Director of Marketing For Rent Media Solutions

2. Agenda Did you know? Benefits of social media How ForRent.com is using social media Examples of brands using social media Tips & advice

3. Did you know?

4. Over 50% of the world’s population is under 30 years old Source: US Census Bureau

5. 96% of Millennials have joined a social networking site Source: Mr. Youth and RepNation Media (April 2008)

6. Average family phone call today

7. 50 million tweets per day — that's an average of 600 tweets per second Source: Twitter Blog

8. YouTube is the second largest search engine

9. 99% of companies use social media for recruitment Source: Survey by OSCAR, talential, squeaker.net usage

10. Russia has a population of 142M. That’s not even half of Facebook’s user base Facebook has more users than there are people in the U.S. If Facebook were a country, it would be the 3rd largest country in the world (behind China and India) Source: Facebook

11. 4 billion+ photos hosted & 4.8 million things were geotagged this month Source: Flickr

12. People who use mobile devices are 50% more active on social sites 4 mobile phones were sold for every PC sold in 2009

13. 25% of search results for the world’s Top 20 largest brands are linked to user-generated content Source:: MarketingVox and Nielsen BuzzMetrics

14. Social media marketing spend will reach $3.1b in 2014 Source: Forrester Research

15. Social Media. It’s engagement. It’s brand awareness. It’s public relations. It’s listening. It’s loyalty-building. It’s responding. It’s customer service. It’s not always easy. It’s not about a campaign. It’s about a conversation. …& it’s NOT always about revenue.

16. “ A conversation or experience shared between people, powered by technology and online tools ” Social: Human interaction Media: Vehicles to carry messages

17. Benefits of Social Media

18. Increase Brand Exposure & Site Traffic Encourage Referrals & Build Loyal Advocates Create Buzz for Events & Promotions Gain New Influentials Build Relationships Gain Customer & Market Insights Helps to Build the Brand of YOU Google Juice, Google Juice, Google Juice! Benefits of Social Media

19. Social Media Influences Purchase Decisions 91% say consumer reviews are the #1 aid to buying decisions1 78% of consumers trust their peer recommendations Online social network users were 3X more likely to trust their peer’s opinionsover advertising when making purchase decisions3 26% of search results link to user-generated content4 77% of prospects use reviews and ratings when shopping Source: 1 JC Williams Group, 2 Marketing Sherpa, 3 Jupiter research, 4Nielsen Buzz Metrics

20. How ForRent.com is Using Social Media

21. Our Products

23. Social Bookmarking & RSS More than 100,000 lifetime shares

24. OnlinePartnerships

25. Facebook

26. Facebook

27. Online Video

29. More than 53,000 channel views

30. Nearly 90 playlists

32. YouTube Search

33. Video: Integrated into SERP’s

34. Consumer Contests

35. “If Only Your Apartment Furniture Could Talk”Video Contest 20% 128,000 clicks to ForRent.com and the contest Web site boost in college age visitors to site Direct navigation increased 57%

36. “Ready2Move?” Video Contest 79,000 335,000 335,000 24,000 Unique Visitors Pageviews Clicks to FRC Votes $216,000+ in free publicity

37. Viva La Vie Boheme Photos Submitted: 32 Photo Votes (Likes): 2,100 Photo Comments: 388 Wall Post Comments:196 Wall Likes: 39 Results:

38. Pet Pads Unleashed Results: 560 photos submitted, 2,500+ votes, 300+ new Facebook Fans, 17,000+ pageviews and 2,700 photo views, and 17,000+ photo views on Flickr

39. Homes.com Ugly Sweater Contest

40. Homes.com Facebook $100 Daily Gift Card Giveaway

41. Contest Comparison Matrix

42. Mobile & Location –Based – Marketing

43. Mobile

44. Foursquare Primary: Let your friends know where you are and figure out where they are. When you walk into a bar or restaurant, apartment community or mall, you "check-in“ on your mobile device, and your friends will see where you are on a Foursquare map. Secondary: It's for collecting points, prize "badges," and eventually, coupons, for going about your everyday business.

45. Foursquare: Location-Based-Marketing This “check-in” notification can also be cross promoted on Facebook and Twitter.

46. Foursquare: Facebook and Twitter

47. Outdoor

48. Contest Billboards

50. Events

51. Events

52. Events

53. Examples of Brands Using Social Media

54. Starbucks

57. =

58. Express

62. Nine West

65. Foster retention and engagement among current fans, resulting in brand loyalty. Fan Acquisition

66. Drive "likes" & awareness

67. Promotions, Contests & Giveaways

68. Enable users to opt-in to receive your marketing offers directly from your Facebook Page & reward users for taking actions. Drive Sales

69. Specials, Coupons & Offers

70. Email & Mobile Sign Up

71. Increase Donations

72. Increase Event Participation

73. Give users the chance to weigh in & provide insight. Market Research

74. Polls, Surveys & Quizzes

75. Customer Service, Feedback & Rewards

76. Tips & Advice

77. LinkedIn

78. LinkedIn: Groups

79. LinkedIn: Recruiting & Hiring

80. Join the HRAMA www.hrama.org

81. Stay abreast marketing & technology trends Create & manage a personal LinkedIn account Join professional social networking groups Attend local marketing networking events Keep your resume updated Use Facebook privacy settings Subscribe to marketing newsletters & blogs Include your technology & social media consumption habits on your resume Tips & Advice

82. General Lessons Learned Your viewers want to help – just give them incentive Content is king and contacts are queen – make connections with your brand advocates, local film schools and media institutions One media or one profile is not enough to see the effects With depleted resources you must be creative Top management must be on board Everyone needs to work together Set realistic goals and don’t expect overnight results Resolve to respond to customer service issues within three hours It’s ok to fail Have fun

83. Stay Connected with Trends http://mashable.com/ http://www.socialmediatoday.com/ http://www.techcrunch.com/ http://technorati.com/ http://www.hubspot.com/ http://www.delicious.com/ http://digg.com/news http://www.stumbleupon.com/ http://www.reddit.com/ http://slashdot.org/ http://www.propeller.com/ http://www.killerstartups.com/

84. Follow Me slideshare.net/ericacampbell @ericacampbell linkedin.com/in/ericawcampbell facebook/ericawcampbell blog.forrent.com

85. Q&A

86. http://www.flickr.com/photos/markkenny/4612192724/ http://www.flickr.com/photos/spacelion/2875145978/sizes/l/in/photostream/ http://www.flickr.com/photos/giesenbauer/3954123536/sizes/l/in/photostream/ http://www.flickr.com/photos/scarlet-ortiz/2908128232/ http://www.flickr.com/photos/zachklein/90665127/sizes/m/in/pho http://cdn.mashable.com/wp-content/uploads/2009/12/facebook-world.jpgtostream/ http://www.flickr.com/photos/sparktography/2485147794/ http://www.flickr.com/photos/markknol/2568436053/sizes/o/in/photostream/ http://robertallen.com/blog/?cat=12 http://www.flickr.com/photos/lindes/270568027/sizes/o/in/photostream/ http://www.flickr.com/photos/darrenhester/3901158717/sizes/m/in/photostream/ Photo Credits