99% of companies use social media for recruitment Source: Survey by OSCAR, talential, squeaker.net usage
Russia has a population of 142M. That’s not even half of Facebook’s user base Facebook has more users than there are people in the U.S. If Facebook were a country, it would be the 3rd largest country in the world (behind China and India) Source: Facebook
4 billion+ photos hosted & 4.8 million things were geotagged this month Source: Flickr
People who use mobile devices are 50% more active on social sites 4 mobile phones were sold for every PC sold in 2009
25% of search results for the world’s Top 20 largest brands are linked to user-generated content Source:: MarketingVox and Nielsen BuzzMetrics
Social media marketing spend will reach $3.1b in 2014 Source: Forrester Research
Social Media. It’s engagement. It’s brand awareness. It’s public relations. It’s listening. It’s loyalty-building. It’s responding. It’s customer service. It’s not always easy. It’s not about a campaign. It’s about a conversation. …& it’s NOT always about revenue.
“ A conversation or experience shared between people, powered by technology and online tools ” Social: Human interaction Media: Vehicles to carry messages
Increase Brand Exposure & Site Traffic Encourage Referrals & Build Loyal Advocates Create Buzz for Events & Promotions Gain New Influentials Build Relationships Gain Customer & Market Insights Helps to Build the Brand of YOU Google Juice, Google Juice, Google Juice! Benefits of Social Media
Social Media Influences Purchase Decisions 91% say consumer reviews are the #1 aid to buying decisions1 78% of consumers trust their peer recommendations Online social network users were 3X more likely to trust their peer’s opinionsover advertising when making purchase decisions3 26% of search results link to user-generated content4 77% of prospects use reviews and ratings when shopping Source: 1 JC Williams Group, 2 Marketing Sherpa, 3 Jupiter research, 4Nielsen Buzz Metrics
Foursquare Primary: Let your friends know where you are and figure out where they are. When you walk into a bar or restaurant, apartment community or mall, you "check-in“ on your mobile device, and your friends will see where you are on a Foursquare map. Secondary: It's for collecting points, prize "badges," and eventually, coupons, for going about your everyday business.
Foursquare: Location-Based-Marketing This “check-in” notification can also be cross promoted on Facebook and Twitter.
Stay abreast marketing & technology trends Create & manage a personal LinkedIn account Join professional social networking groups Attend local marketing networking events Keep your resume updated Use Facebook privacy settings Subscribe to marketing newsletters & blogs Include your technology & social media consumption habits on your resume Tips & Advice
General Lessons Learned Your viewers want to help – just give them incentive Content is king and contacts are queen – make connections with your brand advocates, local film schools and media institutions One media or one profile is not enough to see the effects With depleted resources you must be creative Top management must be on board Everyone needs to work together Set realistic goals and don’t expect overnight results Resolve to respond to customer service issues within three hours It’s ok to fail Have fun