Your SlideShare is downloading. ×
  • Like
  • Save

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

ODU Internet Marketing Class: Leveraging Social Media Marketing


Erica Campbell was a Guest Lecturer for Old Dominion University's Internet Marketing Class on 4/7/2011. She spoke on integrated marketing strategies and how online social networking sites have …

Erica Campbell was a Guest Lecturer for Old Dominion University's Internet Marketing Class on 4/7/2011. She spoke on integrated marketing strategies and how online social networking sites have revolutionized the way people interact with each other and gather information.

Published in Business , News & Politics
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide
  • Mobile media is quickly becoming essential to thetechnologically advanced marketing plan.• Smartphone users are driving growth in browser andapplicationsBrowser and app growth are up Social Networking: Fastest-growing category accessedvia browser-150 million users access Facebook thru their mobile phone
  • Recommendations build trust and influence purchase decisions.
  • Objective: The 2010 consumer promotion was designed to entertain, engage & drive repeat visits with the intention of ultimately increasing brand awareness, preference and consideration. Concept: The “Pet Pads Unleashed” Photo Contest encourages apartment renters to submit a photo of how their pet lives the apartment life for a chance to win $1,500. Three Finalists will take home a $400 gift card to a local pet store. 560photos submitted and 2,500+ votes300+ new Facebook Fans and 14,000+ pageviews and 2,700photo views16,000+ photo views on Flickr
  • Eblast Launched 12.21.10 at 2:19 pm: The eblast was a success generating 300 additional Facebook “Likes” (fans) in one day.New “Likes” (Fans): 1,040Comments: 45Walls Posts: 20Total Interactions: 273Facebook “Likes” (Content): 208Pageviews: 5,170Unique Pageviews: 1,630Photo Views: 521
  • Create a hashtag for people to follow the conversation during the event & set up a Twitter fountain
  • The combination of geolocation and social networks is also a huge avenue for Starbucks and the company was one of the first major brands to broker a deal with popular location-based social network Foursquare. Foursquare mayors of retail stores special ‘Barista’ badges that would come with discounts on drinks and food.
  • Let me show you how big brands are using integrated new media techniques and tools that we just covered to build strong brands
  • Let me show you how big brands are using integrated new media techniques and tools that we just covered to build strong brands


  • 1. Old Dominion University
    Internet Marketing Class:
    Leveraging Social Media Marketing
    Erica Campbell
    Director of Marketing
    For Rent Media Solutions
  • 2. Agenda
    Did you know?
    Benefits of social media
    How is using social media
    Examples of brands using social media
    Tips & advice
  • 3. Did you know?
  • 4. Over 50% of the world’s population is under 30 years old
    Source: US Census Bureau
  • 5. 96% of Millennials have joined a social networking site
    Source: Mr. Youth and RepNation Media (April 2008)
  • 6. Average family phone call today
  • 7. 50 million tweets per day — that's an average of 600 tweets per second
    Source: Twitter Blog
  • 8. YouTube is the second largest search engine
  • 9. 99% of companies use social media for recruitment
    Source: Survey by OSCAR, talential, usage
  • 10. If Facebook were a country, it would be the 3rd largest country in the world
    (behind China and India)
  • 11. Russia has a population of 142M. That’s not even half of Facebook’s user base
    Facebook has more users than there are people in the U.S.
    Source: Facebook
  • 12. 4 billion+ photos hosted & 4.8 million things were geotagged this month
    Source: Flickr
  • 13. People who use mobile devices are 50% more active on social sites
    4 mobile phones were sold for every
    PC sold in 2009
  • 14. 25% of search results for the world’s Top 20 largest brands are linked to user-generated content
    Source:: MarketingVox and Nielsen BuzzMetrics
  • 15. Social media marketing spend will reach $3.1b in 2014
    Source: Forrester Research
  • 16.
  • 17. Social Media.
    It’s engagement. It’s brand awareness. It’s public relations. It’s listening. It’s loyalty-building. It’s responding. It’s customer service. It’s not always easy. It’s not about a campaign. It’s about a conversation.
    …& it’s NOT always about revenue.
  • 18. Benefits of
    Social Media
  • 19. Improve Branding & Establish the Brand of YOU
    Increase Traffic & Boost SEO
    Discover the Influencers
    Build Loyal Advocates
    Encourage Referrals
    Manage your Online Reputation
    Provide Customer Service & Gain Feedback
    Create Buzz
    Benefits of Social Media
  • 20. Recommendations Build Trust
    Nearly one-fourth of U.S. adults say they have posted comments or reviews online about the products or services they buy.1
    91% say consumer reviews are the #1 aid to buying decisions2
    87% trust a friend’s recommendation over critic's review3
    Online social network users were 3X more likely to trust their peer’s opinionsover advertising when making purchase decisions 4
    By 2020, 84% of marketers agree that building customer trust will become marketing’s primary objective5
    Source: 1 Pew Research Center, 2 JC Williams Group, 3 Marketing Sherpa, 4 Jupiter Research, 5 1 to 1 Media
  • 21. How is Using Social Media
  • 22. Our Products
  • 23.
  • 24. Pet Pads Unleashed
    560 photos submitted, 2,500+ votes, 300+ new Facebook Fans, 17,000+ pageviews and 2,700 photo views, and 17,000+ photo views on Flickr
  • 25. Facebook “Like” Contest
    1,000+ New “Likes”
  • 26. Ugly Sweater Contest
  • 27. Online Video
    • 5,000+ videos
    • 28. Nearly 45,000 channel views
    • 29. Nearly 90 playlists
    • 30. 100 videos with annotation players
  • Optimized Videos
  • 31. YouTube Search
  • 32. Video: Integrated into SERP’s
  • 33. Examples of Brands Using Social Media
  • 34. Foster retention and engagement among current fans, resulting in brand loyalty.
    Fan Acquisition
  • 35. Drive “Likes" & Awareness
  • 36. Drive “Likes" & Awareness
  • 37.
  • 38. Keep your conversation going by delivering eye-popping content and engaging applications directly to fans' news feeds.
  • 39. Dynamic Rich Media
  • 40. Mix Media
  • 41. Foursquare: Location-Based-Marketing
    This “check-in” notification can also be cross promoted on Facebook and Twitter.
  • 42. Engaging Outdoor
  • 43. Events
  • 44. Photos & Video
  • 45. Marketplace on Facebook
  • 46. Give users the chance
    to weigh in & provide insight.
    Market Research
  • 47. Polls, Surveys & Quizzes
  • 48. Twitter Search
  • 49. LinkedIn for Prospecting
  • 50. Enable users to opt-in to receive your marketing offers directly from your Facebook Page & reward users for taking actions.
    Drive Sales
  • 51. Specials, Coupons & Offers
  • 52. Reward Programs
  • 53. Email & Mobile Sign Up
  • 54. Increase Event Participation
  • 55. Engage with users using social media
    to recruit and source talent.
    Recruiting & Hiring
  • 56. Recruiting & Hiring
  • 57. Tips & Advice
  • 58. Stay abreast marketing & technology trends
    Create & manage a personal LinkedIn account
    Join professional social networking groups
    Attend local marketing networking events
    Keep your resume updated
    Use Facebook privacy settings
    Subscribe to marketing newsletters & blogs
    Include your technology & social media consumption habits on your resume
    Tips & Advice
  • 59. Stay Connected with Trends
  • 60. Join the HRAMA
  • 61.
  • 62. Follow Me
  • 63. Q&A
  • 64.
    Photo Credits