Old Dominion University <br />Internet Marketing Class: <br />Leveraging Social Media Marketing<br />Erica Campbell<br />D...
Agenda<br />Did you know?<br />Benefits of social media<br />How ForRent.com is using social media<br />Examples of brands...
 Did you know?<br />
Over 50% of the world’s population               is under 30 years old<br />Source: US Census Bureau<br />
96% of Millennials have joined a social networking site<br />Source: Mr. Youth and RepNation Media (April 2008)<br />
Average family phone call today<br />
50 million tweets per day — that's an average of 600 tweets per second<br />Source: Twitter Blog<br />
YouTube is the second largest search engine<br />
99% of companies use social media for recruitment <br />Source: Survey by OSCAR, talential, squeaker.net usage<br />
If Facebook were a country, it would be the 3rd largest country in the world <br />(behind China and India) <br />
Russia has a population of 142M. That’s not even half of Facebook’s user base<br />Facebook has more users than there are ...
4 billion+ photos hosted & 4.8 million things were geotagged this month<br />Source: Flickr<br />
People who use mobile devices are 50% more active on social sites<br />4 mobile phones were sold for every<br />PC sold in...
25% of search results for the world’s Top 20 largest brands are linked to user-generated content<br />Source:: MarketingVo...
  Social media marketing spend will reach $3.1b in 2014<br />Source: Forrester Research<br />
Social Media.<br />	It’s engagement. It’s brand awareness. It’s public relations. It’s listening. It’s loyalty-building. I...
Benefits of <br />Social Media<br />
Improve Branding & Establish the Brand of YOU<br />Increase Traffic & Boost SEO<br />Discover the Influencers<br />Build L...
Recommendations Build Trust<br />Nearly one-fourth of U.S. adults say they have posted comments or reviews online about th...
How ForRent.com is Using Social Media<br />
Our Products<br />
Pet Pads Unleashed<br />Results:<br />560 photos submitted, 2,500+ votes, 300+ new Facebook Fans, 17,000+ pageviews and 2,...
Facebook “Like” Contest<br />1,000+ New “Likes”<br />
Homes.com Ugly Sweater Contest<br />
Online Video<br /><ul><li>5,000+ videos
 Nearly 45,000   channel views
 Nearly 90 playlists
100 videos with annotation players </li></li></ul><li>Optimized Videos<br />
YouTube Search<br />
Video: Integrated into SERP’s<br />
Examples of Brands Using Social Media<br />
Foster retention and engagement among current fans, resulting in brand loyalty.<br />Fan Acquisition<br />
Drive “Likes" & Awareness<br />
Drive “Likes" & Awareness<br />
Keep your conversation going by delivering eye-popping content and engaging applications directly to fans' news feeds.<br ...
Dynamic Rich Media<br />
Mix Media<br />
Foursquare: Location-Based-Marketing<br />This “check-in” notification can also be cross promoted on Facebook and Twitter....
Engaging Outdoor<br />
Events<br />
Photos & Video<br />
Marketplace on Facebook<br />
Give users the chance <br />to weigh in & provide insight.<br />Market Research<br />
Polls, Surveys & Quizzes<br />
Twitter Search<br />
LinkedIn for Prospecting<br />
Enable users to opt-in to receive your marketing offers directly from your Facebook Page & reward users for taking actions...
Specials, Coupons & Offers<br />
Reward Programs<br />=<br />
Email & Mobile Sign Up<br />
Increase Event Participation<br />
Engage with users using social media<br /> to recruit and source talent.<br />Recruiting & Hiring<br />
Recruiting & Hiring<br />
 Tips & Advice<br />
Stay abreast marketing & technology trends<br />Create & manage a personal LinkedIn account <br />Join professional social...
Stay Connected with Trends <br />http://mashable.com/<br />http://www.socialmediatoday.com/<br />http://www.techcrunch.com...
Join the HRAMA<br />www.hrama.org<br />http://www.facebook.com/HamptonRoadsAMA<br />
Follow Me<br />slideshare.net/ericacampbell<br />@ericacampbell<br />linkedin.com/in/ericawcampbell<br />facebook/ericawca...
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ODU Internet Marketing Class: Leveraging Social Media Marketing

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Erica Campbell was a Guest Lecturer for Old Dominion University's Internet Marketing Class on 4/7/2011. She spoke on integrated marketing strategies and how online social networking sites have revolutionized the way people interact with each other and gather information.

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  • Mobile media is quickly becoming essential to thetechnologically advanced marketing plan.• Smartphone users are driving growth in browser andapplicationsBrowser and app growth are up Social Networking: Fastest-growing category accessedvia browser-150 million users access Facebook thru their mobile phone
  • Recommendations build trust and influence purchase decisions.
  • Objective: The 2010 consumer promotion was designed to entertain, engage &amp; drive repeat visits with the intention of ultimately increasing brand awareness, preference and consideration. Concept: The ForRent.com “Pet Pads Unleashed” Photo Contest encourages apartment renters to submit a photo of how their pet lives the apartment life for a chance to win $1,500. Three Finalists will take home a $400 gift card to a local pet store. 560photos submitted and 2,500+ votes300+ new Facebook Fans and 14,000+ pageviews and 2,700photo views16,000+ photo views on Flickr
  • Eblast Launched 12.21.10 at 2:19 pm: The eblast was a success generating 300 additional Facebook “Likes” (fans) in one day.New “Likes” (Fans): 1,040Comments: 45Walls Posts: 20Total Interactions: 273Facebook “Likes” (Content): 208Pageviews: 5,170Unique Pageviews: 1,630Photo Views: 521
  • Create a hashtag for people to follow the conversation during the event &amp; set up a Twitter fountain
  • The combination of geolocation and social networks is also a huge avenue for Starbucks and the company was one of the first major brands to broker a deal with popular location-based social network Foursquare. Foursquare mayors of retail stores special ‘Barista’ badges that would come with discounts on drinks and food.
  • Let me show you how big brands are using integrated new media techniques and tools that we just covered to build strong brands
  • Let me show you how big brands are using integrated new media techniques and tools that we just covered to build strong brands
  • Transcript of "ODU Internet Marketing Class: Leveraging Social Media Marketing "

    1. 1. Old Dominion University <br />Internet Marketing Class: <br />Leveraging Social Media Marketing<br />Erica Campbell<br />Director of Marketing<br />For Rent Media Solutions<br />
    2. 2. Agenda<br />Did you know?<br />Benefits of social media<br />How ForRent.com is using social media<br />Examples of brands using social media<br />Tips & advice<br />
    3. 3. Did you know?<br />
    4. 4. Over 50% of the world’s population is under 30 years old<br />Source: US Census Bureau<br />
    5. 5. 96% of Millennials have joined a social networking site<br />Source: Mr. Youth and RepNation Media (April 2008)<br />
    6. 6. Average family phone call today<br />
    7. 7. 50 million tweets per day — that's an average of 600 tweets per second<br />Source: Twitter Blog<br />
    8. 8. YouTube is the second largest search engine<br />
    9. 9. 99% of companies use social media for recruitment <br />Source: Survey by OSCAR, talential, squeaker.net usage<br />
    10. 10. If Facebook were a country, it would be the 3rd largest country in the world <br />(behind China and India) <br />
    11. 11. Russia has a population of 142M. That’s not even half of Facebook’s user base<br />Facebook has more users than there are people in the U.S. <br />Source: Facebook<br />
    12. 12. 4 billion+ photos hosted & 4.8 million things were geotagged this month<br />Source: Flickr<br />
    13. 13. People who use mobile devices are 50% more active on social sites<br />4 mobile phones were sold for every<br />PC sold in 2009<br />
    14. 14. 25% of search results for the world’s Top 20 largest brands are linked to user-generated content<br />Source:: MarketingVox and Nielsen BuzzMetrics<br />
    15. 15. Social media marketing spend will reach $3.1b in 2014<br />Source: Forrester Research<br />
    16. 16.
    17. 17. Social Media.<br /> It’s engagement. It’s brand awareness. It’s public relations. It’s listening. It’s loyalty-building. It’s responding. It’s customer service. It’s not always easy. It’s not about a campaign. It’s about a conversation.<br /> …& it’s NOT always about revenue.<br />
    18. 18. Benefits of <br />Social Media<br />
    19. 19. Improve Branding & Establish the Brand of YOU<br />Increase Traffic & Boost SEO<br />Discover the Influencers<br />Build Loyal Advocates<br />Encourage Referrals <br />Manage your Online Reputation<br />Provide Customer Service & Gain Feedback<br />Create Buzz<br />Benefits of Social Media<br />
    20. 20. Recommendations Build Trust<br />Nearly one-fourth of U.S. adults say they have posted comments or reviews online about the products or services they buy.1<br />91% say consumer reviews are the #1 aid to buying decisions2<br />87% trust a friend’s recommendation over critic's review3<br />Online social network users were 3X more likely to trust their peer’s opinionsover advertising when making purchase decisions 4<br />By 2020, 84% of marketers agree that building customer trust will become marketing’s primary objective5<br />Source: 1 Pew Research Center, 2 JC Williams Group, 3 Marketing Sherpa, 4 Jupiter Research, 5 1 to 1 Media<br />
    21. 21. How ForRent.com is Using Social Media<br />
    22. 22. Our Products<br />
    23. 23.
    24. 24. Pet Pads Unleashed<br />Results:<br />560 photos submitted, 2,500+ votes, 300+ new Facebook Fans, 17,000+ pageviews and 2,700 photo views, and 17,000+ photo views on Flickr<br />
    25. 25. Facebook “Like” Contest<br />1,000+ New “Likes”<br />
    26. 26. Homes.com Ugly Sweater Contest<br />
    27. 27. Online Video<br /><ul><li>5,000+ videos
    28. 28. Nearly 45,000 channel views
    29. 29. Nearly 90 playlists
    30. 30. 100 videos with annotation players </li></li></ul><li>Optimized Videos<br />
    31. 31. YouTube Search<br />
    32. 32. Video: Integrated into SERP’s<br />
    33. 33. Examples of Brands Using Social Media<br />
    34. 34. Foster retention and engagement among current fans, resulting in brand loyalty.<br />Fan Acquisition<br />
    35. 35. Drive “Likes" & Awareness<br />
    36. 36. Drive “Likes" & Awareness<br />
    37. 37.
    38. 38. Keep your conversation going by delivering eye-popping content and engaging applications directly to fans' news feeds.<br />Engagement<br />
    39. 39. Dynamic Rich Media<br />
    40. 40. Mix Media<br />
    41. 41. Foursquare: Location-Based-Marketing<br />This “check-in” notification can also be cross promoted on Facebook and Twitter.<br />
    42. 42. Engaging Outdoor<br />
    43. 43. Events<br />
    44. 44. Photos & Video<br />
    45. 45. Marketplace on Facebook<br />
    46. 46. Give users the chance <br />to weigh in & provide insight.<br />Market Research<br />
    47. 47. Polls, Surveys & Quizzes<br />
    48. 48. Twitter Search<br />
    49. 49. LinkedIn for Prospecting<br />
    50. 50. Enable users to opt-in to receive your marketing offers directly from your Facebook Page & reward users for taking actions.<br />Drive Sales<br />
    51. 51. Specials, Coupons & Offers<br />
    52. 52. Reward Programs<br />=<br />
    53. 53. Email & Mobile Sign Up<br />
    54. 54. Increase Event Participation<br />
    55. 55. Engage with users using social media<br /> to recruit and source talent.<br />Recruiting & Hiring<br />
    56. 56. Recruiting & Hiring<br />
    57. 57. Tips & Advice<br />
    58. 58. Stay abreast marketing & technology trends<br />Create & manage a personal LinkedIn account <br />Join professional social networking groups <br />Attend local marketing networking events<br />Keep your resume updated <br />Use Facebook privacy settings<br />Subscribe to marketing newsletters & blogs<br />Include your technology & social media consumption habits on your resume <br />Tips & Advice<br />
    59. 59. Stay Connected with Trends <br />http://mashable.com/<br />http://www.socialmediatoday.com/<br />http://www.techcrunch.com/<br />http://technorati.com/<br />http://www.hubspot.com/<br />http://www.delicious.com/<br />http://digg.com/news<br />http://www.stumbleupon.com/<br />http://www.reddit.com/<br />http://slashdot.org/<br />http://www.propeller.com/<br />http://www.killerstartups.com/<br />
    60. 60. Join the HRAMA<br />www.hrama.org<br />http://www.facebook.com/HamptonRoadsAMA<br />
    61. 61.
    62. 62. Follow Me<br />slideshare.net/ericacampbell<br />@ericacampbell<br />linkedin.com/in/ericawcampbell<br />facebook/ericawcampbell<br />blog.forrent.com<br />
    63. 63. Q&A<br />
    64. 64. http://www.flickr.com/photos/markkenny/4612192724/<br />http://www.flickr.com/photos/spacelion/2875145978/sizes/l/in/photostream/ <br />http://www.flickr.com/photos/giesenbauer/3954123536/sizes/l/in/photostream/<br />http://www.flickr.com/photos/scarlet-ortiz/2908128232/ <br />http://www.flickr.com/photos/zachklein/90665127/sizes/m/in/pho<br />http://cdn.mashable.com/wp-content/uploads/2009/12/facebook-world.jpgtostream/ <br />http://www.flickr.com/photos/sparktography/2485147794/ <br />http://www.flickr.com/photos/markknol/2568436053/sizes/o/in/photostream/ <br />http://robertallen.com/blog/?cat=12 <br />http://www.flickr.com/photos/lindes/270568027/sizes/o/in/photostream/<br />http://www.flickr.com/photos/darrenhester/3901158717/sizes/m/in/photostream/<br />Photo Credits<br />

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