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During the past year, search, social, mobile and reputation management strategies have begun converging to form an extremely powerful method for increasing findability, generating leads and driving traffic to properties. With customers adopting new technologies faster than businesses can implement them, making an impact in the digital realm has never been more daunting. With mobile shopping increasing, tablet use exploding and the integration between disciplines and platforms deepening, marketers need to understand the dynamic and bring the shopping experience to the consumer now more than ever. Join us as we explore where shoppers are headed and how the convergence is meeting these needs.