Shifting Shoppers: The Convergence of Search, Social, Mobile & Reputation Management

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During the past year, search, social, mobile and reputation management strategies have begun converging to form an extremely powerful method for increasing findability, generating leads and driving traffic to properties. With customers adopting new technologies faster than businesses can implement them, making an impact in the digital realm has never been more daunting. With mobile shopping increasing, tablet use exploding and the integration between disciplines and platforms deepening, marketers need to understand the dynamic and bring the shopping experience to the consumer now more than ever. Join us as we explore where shoppers are headed and how the convergence is meeting these needs.

Published in: Real Estate, Technology, Business
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  • For example, create contests with a seasonal twist to get people talking, like a holiday Instagram challenge.
  • Shifting Shoppers: The Convergence of Search, Social, Mobile & Reputation Management

    1. 1. Source: For Rent Media Solutions Next Generation Renter Survey
    2. 2. Source: For Rent Media Solutions Next Generation Renter Survey
    3. 3. Source: For Rent Media Solutions Next Generation Renter Survey
    4. 4. Source: comScore, Inc.
    5. 5. Source: comScore, Inc.
    6. 6. Source: For Rent Media Solutions Next Generation Renter Survey
    7. 7. Source: comScore, Inc.
    8. 8. Source: comScore, Inc.
    9. 9. Source: For Rent Media Solutions Next Generation Renter Survey
    10. 10. • Followers/Likes/Check-ins/Google+/Shares• Mentions• Frequency• Topic/Relevancy• Reputation/Authority/Influence• Engagement (Klout)• Length of time online
    11. 11. • Homes.com launched thefirst real estate industryPinterest contest in Feb‘12• The ‘Pin It If You Love It’contest was responsiblefor:– Almost 4,000 pins and repins– 300+ entries– Increased Homes.com’sPinterest followers by 420– 420% increase in page views,782% in site searches and500% increase in leads
    12. 12. • ‘Spring Into The Dream’– Partnered with top industry bloggers– Bloggers were asked to show us what‘Spring Into The Dream’ meant tothem– Created a blog post and PinterestBoard detailing the ‘Spring Into TheDream’ ideas to their readers– Winner received $500 and anadditional $500 to award their readerswho participated• How to Enter– Repin min. of 2 items from the Homes.compinboard and min. of 2 items fromHomes.com Website/Blog
    13. 13. Nearly 1,000 photossubmitted
    14. 14. • ‘Coolest Space in Your Place’Facebook Photo Contest led toPinterest success– Runner-ups guest blogged– Farmhouse table pinned to Pinterest• Blog Results:• Blog traffic increased 4x in Sept‘11• 255,000+ pageviews• 214,000+ daily unique visitors• 100+ comments• Nearly 60% of blog traffic camefrom post in Dec ‘12
    15. 15. • In March ‘12,Homes.com launched the‘Learn EffectiveStrategies on Pinterest’Whitepaper for brandslooking to participate onthis social networking site– Downloaded more than350 times– Positions Homes.com asthe authority forbusinesses interested inusing Pinterest formarketing
    16. 16. • Homes.com was interviewedby Ragan.com andGetPinterested.com in April’12• Pinterest Whitepaperreceived pick-up on:– Social Media Examiner –August ‘12 as an examplebusiness using Pinterest– The Huffington Post listedHomes.com among the top 3Pinterest accounts to follow
    17. 17. • Recognized by PRNews as a Finalist in the Social Media Icon Awardsfor ‘Pin It If You Love It’ and spoke at the PRNews Big ThreeConference
    18. 18. /EricaCampbell@EricaCampbellErica Campbell Byrum/EricaCampbellByrum/EricaCampbellByrum/EricaCampbellByrum/EricaCByrum

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