Social Media:
Keeping up with Trends

hello.
Erica Campbell Byrum
Director of Social Media
ForRent.com & Homes.com

/EricaCampbell
@EricaCampbell

+EricaCampbellByrum
...
THE STATE OF SOCIAL MEDIA
2014 SOCIAL MEDIA TRENDS
1
Enterprise Transformation –
Social Organization
Establish
Governance
“A social media policy should
not only protect the company,
but should also encourage
employee owners...
2
Search is Morphing with Social
Social Media + Content Marketing
=

Killer SEO
Social in the Top 10:
Google+
Facebook Shares
Facebook Comments
Facebook Likes
Pinterest
Tweets
SOCIAL SIGNALS
3
Content is King
Content is fire,
Social Media is gasoline.
> Jay Baer
4
Marketers Will Continue to
Embrace Storytelling
CROWDSOURCE
5
Google+ Emerges as a Serious
Player
Hangouts
provide an
additional layer
of interactivity
Your Google+
presence will
affect your SEO
rankings
6
Facebook Isn’t Going Anywhere
Q&A
“PAY TO PLAY” – SOCIAL ADS
7
Visual Content Will Explode
BRANDED PHOTOS
RUN A PHOTO CONTEST
8
Micro-Videos Are on the Rise
Photo Source: Growingsocialmedia.com
9
Pinterest is Growing
10
Infographics Are Still Alive
REPACKAGE INSIGHTS
Erica Campbell Byrum
Director of Social Media
ForRent.com & Homes.com

/EricaCampbell
@EricaCampbell

+EricaCampbellByrum
...
Social Media: Keeping Up With Trends - Targeting Boomers & Beyond
Social Media: Keeping Up With Trends - Targeting Boomers & Beyond
Social Media: Keeping Up With Trends - Targeting Boomers & Beyond
Social Media: Keeping Up With Trends - Targeting Boomers & Beyond
Social Media: Keeping Up With Trends - Targeting Boomers & Beyond
Social Media: Keeping Up With Trends - Targeting Boomers & Beyond
Social Media: Keeping Up With Trends - Targeting Boomers & Beyond
Social Media: Keeping Up With Trends - Targeting Boomers & Beyond
Social Media: Keeping Up With Trends - Targeting Boomers & Beyond
Social Media: Keeping Up With Trends - Targeting Boomers & Beyond
Social Media: Keeping Up With Trends - Targeting Boomers & Beyond
Social Media: Keeping Up With Trends - Targeting Boomers & Beyond
Social Media: Keeping Up With Trends - Targeting Boomers & Beyond
Social Media: Keeping Up With Trends - Targeting Boomers & Beyond
Social Media: Keeping Up With Trends - Targeting Boomers & Beyond
Social Media: Keeping Up With Trends - Targeting Boomers & Beyond
Social Media: Keeping Up With Trends - Targeting Boomers & Beyond
Social Media: Keeping Up With Trends - Targeting Boomers & Beyond
Social Media: Keeping Up With Trends - Targeting Boomers & Beyond
Social Media: Keeping Up With Trends - Targeting Boomers & Beyond
Social Media: Keeping Up With Trends - Targeting Boomers & Beyond
Social Media: Keeping Up With Trends - Targeting Boomers & Beyond
Social Media: Keeping Up With Trends - Targeting Boomers & Beyond
Social Media: Keeping Up With Trends - Targeting Boomers & Beyond
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Social Media: Keeping Up With Trends - Targeting Boomers & Beyond

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With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell Byrum, Director of Social Media for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue.

This presentation was given on 1/21/2014 by Erica Campbell Byrum of After55.com at the Marketing Summit for Professionals Targeting Boomers & Beyond in Virginia Beach, VA.

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  • With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell Byrum, Director of Social Media for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. Summit: Marketing Summit for Professionals Targeting Boomers & Beyond
  • This chart illustrates the growing adoption of social networking by adult internet users in the United States.Seniors citizens in the United States are finally jumping on the social media bandwagon. This year, 43% of Americans over 65 use at least one social networking site, compared with 26% in 2010 and 1% in 2008.
  • Most dedicated social media teams continue to report to Marketing (40%) or Corporate Communications/PR (26%). But now, 13 different departments around the organization are seeing dedicated staff work on social initiatives.
  • Lack of employee training around social media policies remains a significant risk area — only 18% of companies said that their employees have a good or very good understanding of their social media policies.
  • The content on their Twitter, Facebook, and YouTube accounts is targeted directly to their older members, with posts often referring to members’ grandchildren or offering helpful tips for staying healthy.  They are relating and connecting directly with their target market just as any other brand is connecting with us.
  • Social Media: Keeping Up With Trends - Targeting Boomers & Beyond

    1. 1. Social Media: Keeping up with Trends hello.
    2. 2. Erica Campbell Byrum Director of Social Media ForRent.com & Homes.com /EricaCampbell @EricaCampbell +EricaCampbellByrum /EricaCampbellByrum /EricaCampbellByrum /EricaCampbellByrum /EricaCByrum
    3. 3. THE STATE OF SOCIAL MEDIA
    4. 4. 2014 SOCIAL MEDIA TRENDS
    5. 5. 1 Enterprise Transformation – Social Organization
    6. 6. Establish Governance “A social media policy should not only protect the company, but should also encourage employee ownership.” ~Jeremiah Owyang
    7. 7. 2 Search is Morphing with Social
    8. 8. Social Media + Content Marketing = Killer SEO
    9. 9. Social in the Top 10: Google+ Facebook Shares Facebook Comments Facebook Likes Pinterest Tweets
    10. 10. SOCIAL SIGNALS
    11. 11. 3 Content is King
    12. 12. Content is fire, Social Media is gasoline. > Jay Baer
    13. 13. 4 Marketers Will Continue to Embrace Storytelling
    14. 14. CROWDSOURCE
    15. 15. 5 Google+ Emerges as a Serious Player
    16. 16. Hangouts provide an additional layer of interactivity
    17. 17. Your Google+ presence will affect your SEO rankings
    18. 18. 6 Facebook Isn’t Going Anywhere
    19. 19. Q&A
    20. 20. “PAY TO PLAY” – SOCIAL ADS
    21. 21. 7 Visual Content Will Explode
    22. 22. BRANDED PHOTOS
    23. 23. RUN A PHOTO CONTEST
    24. 24. 8 Micro-Videos Are on the Rise
    25. 25. Photo Source: Growingsocialmedia.com
    26. 26. 9 Pinterest is Growing
    27. 27. 10 Infographics Are Still Alive
    28. 28. REPACKAGE INSIGHTS
    29. 29. Erica Campbell Byrum Director of Social Media ForRent.com & Homes.com /EricaCampbell @EricaCampbell +EricaCampbellByrum /EricaCampbellByrum /EricaCampbellByrum /EricaCampbellByrum /EricaCByrum

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