As imperative as it is to have a dynamic marketing strategy, both the virtual and real worlds are subject to advertising laws. If not followed, these laws can make your efforts not only ineffective but unlawful-costing you traffic and money! There are fundamental advertising legalities that affect marketing both in the traditional sources and with new media, including social media-optimized promotions.
Join Erica Campbell, director of social media for Dominion Homes Media and Nadeen Green, Senior Counsel For Rent Media Solutions, as they share best practices on how to avoid common fair housing considerations - such as using human models and profiling pitfalls, and helping you:
- Become aware of what you can and cannot do in the eyes of the law
- Make the leap to a great advertising message for your community with care and confidence and land safely with success