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Keeping Up with Search, Social and Mobile - 2014 RE/MAX R4 Convention
 

Keeping Up with Search, Social and Mobile - 2014 RE/MAX R4 Convention

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Today’s technology is moving at an insane pace. Slow it all down with Erica Campbell Byrum, Director of Social Media for Homes.com, as she explores consumer trends and the implications in search, ...

Today’s technology is moving at an insane pace. Slow it all down with Erica Campbell Byrum, Director of Social Media for Homes.com, as she explores consumer trends and the implications in search, social, mobile and your online reputation. 

This presentation was given at the 2014 RE/MAX R4 Convention in Las Vegas. #remaxr4

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Keeping Up with Search, Social and Mobile - 2014 RE/MAX R4 Convention Keeping Up with Search, Social and Mobile - 2014 RE/MAX R4 Convention Presentation Transcript

  • Keeping Up with Search, Social and Mobile Erica Campbell Byrum Director of Social Media Homes.com & ForRent.com @ericacampbell
  • Agenda • Mobile First! • Search Is Morphing with Social • Visual Storytelling Comes into Focus bitly.com/EricaCampbellByrum @ericacampbell
  • Mobile First!
  • Mobile First! The mega trend of the 21st century is empowerment of people via connected devices. - Mary Meeker @ericacampbell
  • Mobile First! 61% Of smartphone users access social media on their mobile device. - Edelman Digital @ericacampbell
  • Mobile First! People who use phones and tablets to access the Internet will outnumber those who use a PC by 2015. - Mary Meeker @ericacampbell
  • Mobile In The Middle Mobile technology and behavior is at the center of the current digital ecosystem, including web, social and search. -Edelman Digital @ericacampbell
  • Mobile First! 29% of Americans say their phone is the first and last thing they look at every day. People are always connected. - Qualcomm @ericacampbell
  • Optimize Content Across Channels 90% of people use multiple screens sequentially. - Google @ericacampbell
  • Optimize Content Across Channels 61% of mobile searchers who land on a nonoptimized site will immediately leave the site and return to Google to find one that is more readable. - Google @ericacampbell
  • Local Mobile Search One half of all local searches are conducted on mobile. People search while on the move. - Microsoft @ericacampbell
  • Time on Devices Increasing On average, Americans spend 2.7 hours socializing on mobile devices. Fish where the fish are. - Microsoft @ericacampbell
  • Mobile Search Converts to Purchase 90% of mobile searches lead to action, 50% lead to a purchase. - Search Engine Land @ericacampbell
  • Search Is Morphing with Social
  • The Convergence of Search & Social @ericacampbell
  • Create content that people will have an incentive to share. @ericacampbell
  • Social Media + Content Marketing = @ericacampbell Killer SEO
  • Google Integrates with Social Your Google+ presence will affect your SEO rankings @ericacampbell
  • Bing Integrates with Social @ericacampbell
  • Social Signals Social in the Top 10: Google+ Facebook Shares Facebook Comments Facebook Likes Pinterest Tweets @ericacampbell
  • Social Signals @ericacampbell
  • 92% of consumers worldwide trust recommendations from friends and family more completely. Search engines, as a result, have begun to shift to factor a searcher's social connections into their results. - Nielsen @ericacampbell
  • @ericacampbell
  • @ericacampbell
  • eBook: Maximizing Your Online Reputation (This can help.) Download bit.ly/remaxebook @ericacampbell
  • Content Marketing & Repurposing @ericacampbell
  • Content is fire, Social Media is gasoline. - Jay Baer @ericacampbell
  • Visual Storytelling Comes Into Focus
  • Social Media Influences Purchase 85% of users say social networks help them decide what to purchase. -IBM, Generation C Study @ericacampbell
  • Facebook & Google+ @ericacampbell
  • Add Visual Content 5x Higher engagement on visual content on Facebook. Pictures are easier to digest in the newsfeed. -Edelman Digital @ericacampbell
  • Cover Photo @ericacampbell
  • Incorporate Photos & Videos into Posts @ericacampbell
  • Add Listings via Posts & Facebook Tab @ericacampbell
  • Infographics & Checklists @ericacampbell
  • Facebook & Google+ Tips • Share content that makes your brand stick • Post info that relates to first-time buyers/sellers, home renters, empty nesters, etc. • Ask clients to visit your Facebook Business Page and Google+ Page for valuable info @ericacampbell
  • Instagram @ericacampbell
  • Instagram Stories about locations told through compelling & beautiful photos & videos @ericacampbell
  • Stats @ericacampbell
  • Anatomy of an Instagram Profile (Mobile) Profile Pic Company Name, Profile, URL Photos @ericacampbell Followers & Following
  • How It Works • • • • • • Snap a photo with your mobile phone Choose from 20 different filters to transform the image Tag the photo with a Foursquare location Include a message and use hashtags ‘Like’ and comment on posts from other users Search the site and app to discover content @ericacampbell
  • Filter Options @ericacampbell
  • Filter Options Before @ericacampbell After
  • Import Video From Library & Filter Options @ericacampbell
  • 10 Photo & Video Ideas with Instagram @ericacampbell
  • 1. Contact Information @ericacampbell
  • 1. Contact Information @ericacampbell
  • 2. Listings @ericacampbell
  • 2. Listings @ericacampbell
  • 3. Open Houses & Events @ericacampbell
  • 3. Open Houses & Events @ericacampbell
  • 4. Staging @ericacampbell
  • 5. Sold Homes @ericacampbell
  • 5. Sold Homes @ericacampbell
  • 6. Closing/Happy Client @ericacampbell
  • 6. Closing/Happy Client @ericacampbell
  • 7. Behind the Scenes @ericacampbell
  • 8. Neighborhoods & Views @ericacampbell
  • 9.Sneak Peek of Upcoming Listings @ericacampbell
  • 10. Restaurants/Local @ericacampbell
  • Share Your Photos & Videos @ericacampbell
  • Postagram @ericacampbell
  • Photo Editing Apps • • • • • • Picktochart (Infographics) Picmonkey (Text) Picframe (Multiple photos) Phonto (Text) Flipagram (Photo videos) Rhonna Designs (Text/Designs) @ericacampbell
  • Instagram Tips • • • • Start sharing photos of your listings Add a filter that complements the home Take close-up shots of key features Use hashtags in your comments #RealEstate #ShortSale #Foreclosure #ReducedPrice #LuxuryRealEstate @ericacampbell
  • Pinterest @ericacampbell
  • @ericacampbell
  • @ericacampbell
  • Source: Pinterest
  • @ericacampbell
  • Why Is Pinterest So Powerful? Lead Gen SEO Traffic Link Referral @ericacampbell Social Sharing
  • Source: Pew Internet & American Life Project @ericacampbell
  • @ericacampbell
  • 10 Pinterest Board Ideas @ericacampbell
  • 1. Introduce the Team @ericacampbell
  • 2. Showcase Listings @ericacampbell
  • 3. Customer Testimonials @ericacampbell
  • 4. Lifestyle Content • Seasonal Boards • Home Décor – – – – Small spaces Closets Kitchens Wine cellars • Recipes • Hobbies – Fashion/Style – Luxury Cars – Sports • Landscaping • Crafts/DIY Projects @ericacampbell
  • 5. Local • Cities/Neighborhoo ds • Dining Guide • Shopping • Nightlife • Events • Entertainment • Schools • Local Businesses • Beauty/Spas • Professional/Home Services @ericacampbell
  • 6. Real Estate Advice & Insight @ericacampbell
  • 7. Video • Home Tours • Neighborhood Tours • Home Inspection Finds • Décor for Small Spaces • Client/Agent Interviews • Listings @ericacampbell
  • 8. Open Houses @ericacampbell
  • 9. Marketing Ideas @ericacampbell
  • 10. Staging Ideas @ericacampbell
  • See, It Works! Sold within 6 days of being on Pinterest!! @ericacampbell
  • Pinterest Tips • Remember, Pinterest is for engaging and creating the ideal lifestyle • Evoke ‘Pinspiration’ with your pins • Pin it, and they will come • Use words like: dream home, perfect space, ideal kitchen • Include hashtags for search @ericacampbell
  • Homes.com Social @ericacampbell
  • Social Management • Set up of 7 social networks • 1 post per day across 3 social networks • 3 Facebook apps plus branding @ericacampbell
  • Social Listening: Reputation Manager • Monitor online visibility, reviews, mentions, social and competitive share of voice @ericacampbell • Verification for 3 local directories
  • Social Broadcaster Create posts for your social networks, including listings and open houses – all from one login! @ericacampbell
  • Social Wall Automatically have your Facebook, Twitter and LinkedIn updates post directly to your website. @ericacampbell
  • bitly.com/EricaCampbellByrum Erica Campbell Byrum Director of Social Media Homes.com & ForRent.com @EricaCampbell Erica Campbell Byrum /EricaCampbellByrum /EricaCampbellByrum /EricaCampbellByrum /EricaCByrum @ericacampbell