Integrating Social Media Into an Overall Marketing Strategy

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Social media is an essential element to most modern marketing campaigns. The reach of social media is virtually limitless with significant power from a marketing and advertising perspective. Join Jamie Gorski, Senior Vice President, Corporate Marketing with The Bozzuto Group and Erica Campbell Byrum Director of Social Media for Homes.com and ForRent.com as they examine the potential power of social media channels and share how to achieve successful marketing results with Internet marketing components.

This presentation was given at Landlord WEBCON on May 8, 2014 in Toronto, Canada.

Published in: Real Estate, Business
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  • You can follow me on Twitter @EricaCampbell & ForRent @AptsForRent.
  • Integrating Social Media Into an Overall Marketing Strategy

    1. Integrating Social Media Into an Overall Marketing Plan @EricaCampbell @HomesPro @AptsForRent
    2. THE STATE OF SOCIAL MEDIA
    3. Source: Facebook
    4. Source: Instagram
    5. Sources: Nielsen, Nirogram, Experian, and Emarketer
    6. Source: Twitter
    7. TWITTER PROFILE
    8. Source: YouTube
    9. Social Media + Content Marketing = Killer SEO
    10. Social in the Top 10: Google+ Facebook Shares Facebook Comments Facebook Likes Pinterest Tweets SOCIAL SIGNALS Source: Search Metrics
    11. SOCIAL SIGNALS Source: Search Metrics
    12. CREATIVE WAYS TO VISUALLY TELL YOUR STORY
    13. PINTEREST
    14. THE PIN CYCLE How a pin meets new people
    15. Sold within 6 days of being on Pinterest!!
    16. VERIFY YOUR WEBSITE
    17. ADD THE PIN IT BUTTON
    18. MEET THE TEAM Link back to your About Us page on your site
    19. SHOWCASE LISTINGS Add descriptions & hashtags
    20. GREEN LIVING People will jump behind a cause before they support a brand.
    21. CUSTOMER TESTIMONIALS
    22. LOCAL • Neighborhoods • Dining Guide • Shopping • Nightlife • Events • Schools • Local Businesses • Professional/Ho me Services
    23. • Seasonal Boards • Home Décor • Recipes • DIY Projects • Moving Tips • Small Spaces • Organization • Going Green • Gift Ideas • Pets APARTMENT LIFESTYLE TIPS
    24. MARKETING IDEAS
    25. SUITE STAGING IDEAS
    26. RENTALADVICE
    27. PLACE PINS Include a map, address, & phone number
    28. If you could have the room of your dreams, what would it be? How would it look? How would it feel? • 1 winner • 10 items selected to purchase for 10 lucky participants from their “Décor by Me” Pinterest Boards.
    29. PINTEREST TIPS Download the FREE Homes.com Pinterest White Paper bit.ly/HDCPinterestWhitePaper
    30. INSTAGRAM
    31. MOBILE PROFILE Company Name, Profile, URL Profile Pic Photos Followers & Following
    32. Source: Instagram
    33. FILTER OPTIONS
    34. FILTER OPTIONS BEFORE AFTER
    35. ADD RELEVANT HASHTAGS
    36. CROSS PROMOTE Increase follower growth by cross- promoting to other social accounts
    37. FLOOR PLANS & SPECIALS
    38. FEATURES & AMENITIES
    39. BRAND CULTURE
    40. BEHIND THE SCENES
    41. EVENTS & PERKS
    42. LIFESTYLE Emulate other Instagram users posting about your category
    43. LIFESTYLE People love food & animals
    44. HAPPY RESIDENTS
    45. SNEAK PEEK
    46. LOCAL Position yourself as the local expert
    47. CONTESTS Crowdsource content from employees & residents
    48. CROWDSOURCE ADS Repurpose consumer generated contest photos for Facebook Ads
    49. PHOTO EDITING APPS • Piktochart (Infographics) • PicMonkey (Text) • Picframe (Multiple photos) • Phonto (Text) • Flipagram (Photo videos) • Rhonna Designs (Text/Designs)
    50. INTEGRATION
    51. REPURPOSE CONTENT
    52. bitly.com/EricaCampbellByrum @EricaCampbell +EricaCampbellByrum /EricaCampbellByrum /EricaCampbellByrum /EricaCampbellByrum /EricaCByrum Erica Byrum Director of Social Media Homes.com & ForRent.com

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