Graphic Design + Social Media

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Compelling graphics are essential to effective web marketing - and social media is by no means an exception!

Facebook fanpages and Twitter feeds are increasing in popularity as a way of connecting consumers with companies. Amazing graphics will help attract new clients to your product and make your company stand out from the rest of the crowd.

This webinar will cover such topics as:

- The Benefits to Using Social Media
- Basic Fundamentals of Marketing and Design
- Where to find Images and Fonts
- Incorporation of Branding and Consistency
- Creating graphics using free, online alternatives to Photoshop
- Implementing Your Graphics on Twitter and Facebook

Published in: Design, Business
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Graphic Design + Social Media

  1. 1. HELLO!• The Creative Services Designer at Schipul• Studied Graphic Design at St. Edward’s University• Part-time Sea Monkey Breeder• Hobbies: Illustration, Franklin the Dog, and Etsy
  2. 2. TOPICS WE’LL COVER…• Social Media Benefits• Design Fundamentals• Where to Find Images and Fonts• How to Create Social Media Graphics• Implementing Graphics• Linking to Social Media
  3. 3. SOCIAL MEDIA BENEFITS
  4. 4. PROS OF SOCIAL MEDIA• Free to Use• Quick and Easy Self-Promotion• Connect with Just Your Target Audience• Engage One-On-One with Clients• Create and Build a Strong Identity• Platform for Great Feedback
  5. 5. WHICH TO CHOSE?THERE’S SO MANY OUT THERE
  6. 6. FACEBOOKSTATISTICS
  7. 7. TWITTERSTATISTICS
  8. 8. MARKETING + DESIGNFUNDAMENTALS
  9. 9. BRANDING• Perceived Emotional Corporate Image As a Whole • The Companies Core Values • More Than Just Colors, Typefaces, Logo• Is the Foundation Which the Designer Builds Off From• Clear + Consistent Message
  10. 10. IDENTITY• Visual Aspect That Forms Part of the Overall Brand• Branding Standards Manual • Has Set Guidelines To Apply Identity to Visual Elements• Examples of Visual Devices • Signage • Marketing Collateral • Products + Packaging • SOCIAL MEDIA  Yes!
  11. 11. LOGO• Identifies a Business in Its Simplest Form Via the Use of a Mark of Icon• Iconic Logos are: • Describable • Memorable • Effective Without Color • Scalable in Size • Relevant
  12. 12. AUDIENCE + MESSAGE• Who Is Your Target Demographic? • Gender • Age • Location• What Message Are you Communicating? • Clear • Concise • Direct
  13. 13. EXAMPLES OFSOCIAL MEDIA DESIGN
  14. 14. FINDING IMAGES AND FONTS
  15. 15. • Free IMAGES – Make Sure it’s Okay to Use – Ask Artist/Photographer’s Permission – Example: • Compfight.com • Flickr.com• Paid – More Creative Control – Example: • Istock.com • Shutterstock.com
  16. 16. Http://Compfight.com
  17. 17. Http://IStock.com
  18. 18. FONTS• Free – Examples: • FontSquirrel.com • Google.com/WebFonts • DaFont.com• Paid – Examples: • Fonts.com • Houseind.com • Emigre.com
  19. 19. Http://FontSquirrel.com
  20. 20. Http://Emigre.com
  21. 21. CREATINGGRAPHICS
  22. 22. GRAPHIC DIMENSIONS• Facebook – Ideal: 180 x 540 pixels• Twitter – Ideal : 1024 x 768 pixels – Content Area: 41 – 108 pixels• LinkedIn – Ideal: 400 x 180 pixels
  23. 23. CONTENT FOR YOUR GRAPHIC• Logo (A MUST!!)• Tagline• Contact Information• Location• Hours of Operation• Image Pertaining to Product• Tab Links Information
  24. 24. ALTERNATIVES TO PHOTOSHOP• Google “Free Alternatives to Photoshop”• My Two Favorites: – Picnik • Picnik.com – Photoshop Express Editor • Photoshop.com/Tools/ExpressEditor
  25. 25. Http://Picnik.com
  26. 26. Http://Photoshop.com/Tools/ExpressEditor
  27. 27. LINKING TOSOCIAL MEDIA
  28. 28. MUY IMPORTANTE
  29. 29. UPLOADING YOUR GRAPHICS
  30. 30. DEMONSTRATION TIME !
  31. 31. QUESTIONS?CONTACT ME : ebogdan@schipul.com

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