Media Campaign - Performance Metrics

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Media Campaign - Performance Metrics

  1. 1. Performance by Publisher and By Week Aggregate Campaign Newsletter Sign ups Media Plan Genre Publisher Publisher Cost Basis Impressions Clicks Total Cost Orders (Secondary Metric) CPC CPO CTR% Notes Travel Site 1 CPM 844,053 2,641 $8,863 1,564 401 3.36 5.67 0.31 Geo targeted Site 2 CPC 1,580,567 5,218 $12,837 1,645 452 2.46 7.80 0.33 Network Site 3 CPC 33,635,638 12,416 $22,929 3,084 1,164 1.85 7.43 0.04 Network Site 4 CPM 5,046,563 3,843 $8,324 1,942 436 2.17 4.29 0.08 Geo targeted Site 5 CPC 394,019 12,932 $12,819 35 1,167 0.99 366.26 3.28 Network Site 6 CPC 5,546,358 51,281 $28,938 6,991 1,657 0.56 4.14 0.92 Travel Site 7 CPC n/a 10,575 $5,096 489 198 0.48 10.42 #VALUE! Campaign 1 Travel Site 8 CPC 1,333,700 60,824 $35,004 4,932 1,693 0.58 7.10 4.56 Geo targeted Site 9 CPC n/a 156,020 $39,345 16,046 5,098 0.25 2.45 #VALUE! Network Site 10 CPM 17,818,893 67,063 $35,364 456 1,462 0.53 77.55 0.38 Other Site 11 CPM 3,238,655 2,906 $16,562 5,080 1,206 5.70 3.26 0.09 Geo targeted Site 12 CPM 2,381,696 8,209 $24,519 7,359 1,447 2.99 3.33 0.34 Travel Site 13 CPV 566,961 30,293 $24,158 4,070 1,330 0.80 5.94 5.34 Travel Site 14 CPC 22,575,323 8,657 $18,180 3,081 892 2.10 5.90 0.04 Network Site 16 CPO 83,845,015 39,645 $8,736 1,747 23 0.22 5.00 0.05 Other Site 17 CPO 10,434 n/a $6,627 2,209 461 #VALUE! 3.00 #VALUE! Grand Total 178,817,875 472,523 400,000 60,730 19,087 0.85 6.59 0.26 Week over Week Newsletter Sign ups Media Plan Week Impressions Clicks Total Cost Orders (Secondary Metric) CPC CPO CTR% Notes Week 1 11,074,237 78,556 $44,574 8,839 2,971 1.76 5.04 0.71 Week 2 20,064,168 84,675 $46,945 9,190 2,742 1.80 5.11 0.42 Week 3 28,492,312 49,325 $33,774 7,063 1,813 1.46 4.78 0.17 Campaign 1 Week 4 29,941,773 33,828 $31,079 9,254 2,234 1.09 3.36 0.11 Week 5 33,073,019 67,026 $47,544 9,301 2,477 1.41 5.11 0.20 Week 6 26,864,744 81,999 $49,802 7,123 3,264 1.65 6.99 0.31 Week 7 29,307,622 77,114 $54,583 9,961 3,586 1.41 5.48 0.26 Grand Total 178,817,875 472,523 308,301 60,730 19,087 1.53 5.08 0.26 Cost Basis Legend CPM--Cost Per 1000 Impressions CPC--Cost Per Click CPO--Cost Per Order (CPA) CPV--Cost Per View n/a-- data was not available due to measurement challenges * Campaign is on Publishers count, as a result, the costs are estimates of actual spend. ** Orders reported are not de-duplicated (Estimated 23% of Orders maybe duplicates) *** Orders reported does not include tickets sold (1.4 tickets AVG per Order)

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