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Media Campaign -Optimization Recommendation
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Media Campaign -Optimization Recommendation

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  • 1. Performance by Publisher and By Week Aggregate Campaign Newsletter Sign ups CR% Media Plan Genre Publisher Publisher Cost Basis Impressions Clicks Total Cost Orders (Secondary Metric) CPC CPO CR% Orders Newsletters CTR% Notes Travel Site 1 CPM 844,053 2,641 $8,863 1,564 401 3.36 5.67 59.22 15.18 0.31 Geo targeted Site 2 CPC 1,580,567 5,218 $12,837 1,645 452 2.46 7.80 31.53 8.66 0.33 Network Site 3 CPC 33,635,638 12,416 $22,929 3,084 1,164 1.85 7.43 24.84 9.38 0.04 Network Site 4 CPM 5,046,563 3,843 $8,324 1,942 436 2.17 4.29 50.53 11.35 0.08 Geo targeted Site 5 CPC 394,019 12,932 $12,819 35 1,167 0.99 366.26 0.27 9.02 3.28 Network Site 6 CPC 5,546,358 51,281 $28,938 6,991 1,657 0.56 4.14 13.63 3.23 0.92 Travel Site 7 CPC n/a 10,575 $5,096 489 198 0.48 10.42 4.62 1.87 #VALUE! Campaign 1 Travel Site 8 CPC 1,333,700 60,824 $35,004 4,932 1,693 0.58 7.10 8.11 2.78 4.56 Geo targeted Site 9 CPC n/a 156,020 $39,345 16,046 5,098 0.25 2.45 10.28 3.27 #VALUE! Network Site 10 CPM 17,818,893 67,063 $35,364 456 1,462 0.53 77.55 0.68 2.18 0.38 Other Site 11 CPM 3,238,655 2,906 $16,562 5,080 1,206 5.70 3.26 174.81 41.50 0.09 Geo targeted Site 12 CPM 2,381,696 8,209 $24,519 7,359 1,447 2.99 3.33 89.65 17.63 0.34 Travel Site 13 CPV 566,961 30,293 $24,158 4,070 1,330 0.80 5.94 13.44 4.39 5.34 Travel Site 14 CPC 22,575,323 8,657 $18,180 3,081 892 2.10 5.90 35.59 10.30 0.04 Network Site 16 CPO 83,845,015 39,645 $8,736 1,747 23 0.22 5.00 4.41 0.06 0.05 Other Site 17 CPO 10,434 n/a $6,627 2,209 461 #VALUE! 3.00 #VALUE! #VALUE! #VALUE! Grand Total 178,817,875 472,523 400,000 60,730 19,087 0.85 6.59 12.85 4.04 0.26 Week over Week Newsletter Sign ups CR% Media Plan Week Impressions Clicks Total Cost Orders (Secondary Metric) CPC CPO CR% Orders Newsletters CTR% Notes Week 1 11,074,237 78,556 $44,574 8,839 2,971 2 5 11.25 3.78 0.71 Week 2 20,064,168 84,675 $46,945 9,190 2,742 2 5 10.85 3.24 0.42 Week 3 28,492,312 49,325 $33,774 7,063 1,813 1 5 14.32 3.68 0.17 Invest more this week, low CPO & very high Campaign 1 Week 4 29,941,773 33,828 $31,079 9,254 2,234 1 3 27.36 6.60 0.11 conversion rate percentage for orders. Week 5 33,073,019 67,026 $47,544 9,301 2,477 1 5 13.88 3.70 0.20 Pull dollars from this week, high CPO and the lowest percentage of conversions with those who do click Week 6 26,864,744 81,999 $49,802 7,123 3,264 2 7 8.69 3.98 0.31 thru. Week 7 29,307,622 77,114 $54,583 9,961 3,586 1 5 12.92 4.65 0.26 Grand Total 178,817,875 472,523 308,301 60,730 19,087 2 5 12.85 4.04 0.26 Cost Basis Legend CPM--Cost Per 1000 Impressions CPC--Cost Per Click CPO--Cost Per Order (CPA) CPV--Cost Per View n/a-- data was not available due to measurement challenges * Campaign is on Publishers count, as a result, the costs are estimates of actual spend. ** Orders reported are not de-duplicated (Estimated 23% of Orders maybe duplicates) *** Orders reported does not include tickets sold (1.4 tickets AVG per Order)