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KMIRC Workshop on Social Media Strategies, Tools & Applications

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  • 1. Social Media Strategies, Tools & Applications Date: 22 Jan 2014, (Wednesday) Time: 9:30am – 5:30pm Venue: The Hong Kong Polytechnic University The proliferation of social media, a kind of user-generated content, has been phenomenal in the past few years, partly attributed to the user adoption of social software or Web 2.0. The volume of social media has now surpassed the volume of corporate and official government data on the Internet. While there remains many challenges in the authenticity and trustworthiness of social media, numerous organisations are leveraging on social media for enhanced communications, collaborations, customer service, marketing, expertise location, as well as mining social media data to source ideas, detect for emerging business opportunities and identify signs of pending danger. Marketers, recruiters and educationalists, in particular, are among the forefront groups of people exploring and trying to leverage on social media. This workshop will comprehensively outline the emergence and evolution of social media, the formulation of a social media strategy, development of social media guidelines, tools for analysing, interpreting and presenting social media trends. First launched in 2012 and had been delivered 6 times so far, this forthcoming workshop in 2014 has updated and expanded content especially in the areas of case studies, tools classification, local and international trends. Applications include how to apply social media for, among others, branding, customer service, marketing, open innovation, and personal lifelong learning. Participants will also work to develop a customised social media strategy for their own organisation. Pitfalls, hoaxes, and lessons learnt from social media campaigns will also be discussed. Also included is the KMIRC’s own experiments in the use of social media for raising awareness, promotion and learning purposes. This workshop will cover:  Social software, Web 2.0, Cloud Computing  Social Media adoption in HK and worldwide  Formulation of Social Media Strategy (SMS)  How to measure the impact and ROI of a SMS  Marketing, Innovation, and Learning applications      Corporate Communications Knowledge Management Human Resources Public Relations Customer Service      Resources required Social Media guidelines & policies Social Media hoaxes & blunders Taxonomy of Social Media tools Case Studies (local & international)      Learning and Development Marketing Research and Development Library and Information Services Recruitment
  • 2. Biography of the Facilitator Prof. Eric Tsui, Professor & Associate Director , Knowledge Management and Innovation Research Centre, The Hong Kong Polytechnic University Facebook profile https://www.facebook.com/eric.tsui.58 LinkedIn profile (Top 1% of most viewed profiles in 2012) http://hk.linkedin.com/in/ericyhtsui Academia.edu profile http://polyu.academia.edu/EricTsui Eric Tsui was Chief Research Officer, Asia Pacific and Innovation Manager at Computer Sciences Corporation (CSC) between 2000 and 2005 and currently a Professor at The Hong Kong Polytechnic University. Professor Tsui is a member of the President’s Advisory Committee on Communications and Public Affairs, a member of the CIGREF Foundation (France) specialising on Web 2.0, a member of the AIIM (USA) advisory board on Enterprise 2.0, a research advisor to the Artificial Intelligence Cluster at MIMOS Berhad (Malaysia), an honorary advisor in Knowledge Management for the HK Police College, a member of a Steering Committee on E-Learning in the Hong Kong Society for Rehabilitation, and a member of the Technology Assessment Sub-Committee in the Hospital Authority. In the past 8 years, he has custom designed and delivered numerous workshops on KM technologies, enterprise portals, collaboration tools, Web/Enterprise 2.0, Cloud Computing, Business Process Management and Personal KM. A member of the Australian and Hong Kong Computer Societies, he has B.Sc. (Hons.), PhD and MBA qualifications. He leads E-Learning efforts and is also the recipient of several learning and teaching innovation awards at PolyU. *Registration fee covers handout, refreshments and lunch **Medium of instruction: English Regular Fee: HK$1,400 KMIRC member: HK$1,120 Please register on KMIRC website http://kmirc.ise.polyu.edu.hk/events.htm and send a crossed cheque made payable to “The Hong Kong Polytechnic University” in HK dollar to: Miss Autumn Lin Knowledge Management and Innovation Research Centre, Department of Industrial and Systems Engineering The Hong Kong Polytechnic University, Hung Hom, Kowloon Enquiry: Miss Autumn Lin, Tel: 34003158 Email: qiu.lin@polyu.edu.hk