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righTune company presentation
righTune company presentation
righTune company presentation
righTune company presentation
righTune company presentation
righTune company presentation
righTune company presentation
righTune company presentation
righTune company presentation
righTune company presentation
righTune company presentation
righTune company presentation
righTune company presentation
righTune company presentation
righTune company presentation
righTune company presentation
righTune company presentation
righTune company presentation
righTune company presentation
righTune company presentation
righTune company presentation
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righTune company presentation

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RighTune ​increases websites' business performance by playing personalized background music on websites and applications.

RighTune ​increases websites' business performance by playing personalized background music on websites and applications.

Published in: Technology, Business
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Transcript

  • 1. Start Erez Perlmuter ,CEO erez@righTune.com Investor Presentation
  • 2. Our vision Increase websites business performance by playing personalized background music 2 / 21
  • 3. Fast facts Generating revenue ,15% increase in customer's performance Over 700 business customers,growing at ~40% a month Launched in July 2013,B2B SaaS model,two granted patents Bill Boyd,former CEO of Muzak*on our advisory board Five employees,raised $750K from Capital Point Ltd * World leader in business music 3 / 21
  • 4. 10M businesses play background music to 1B people each day Gallup Survay 33% Muzak research 97% increase in sales when in-store music is played of brands think that music creates emotional engagement and strengthen their brand SoundLikeBrandingResearch 11% of consumers claim that music influenced their decision to purchase 4 / 21
  • 5. 5 / 21 righTune leverages this for the online world
  • 6. 5 / 196 / 21 Our solution End-to-end,personalized,background music service (SaaS) for websites. Continuous fresh,enhanced playlists according to actual measured results. Customer dashboard with details on what we played and its business impact Easy,one-minute technical integration (cut & paste of code snippet). Real time,machine learning algorithm that chooses playlist for each new user tailored to: Website’s content,brand value and target audience Knowledge of users’actual behavior while hearing music for each website, playlist and users’profile Website’s business goal (e.g.transactions,leads,staying time) User’s profile
  • 7. Measureable results Main Objective: Increase conversion rate 12.1%visit duration (% change) conversion rate (% change) 14.6% 7 / 21
  • 8. (actual results from 700+ customers) 15% increase Average increase in websites performance using righTune 8 / 21
  • 9. Key benefit: Increase revenues & brand loyalty Our music adds deep emotional dimension to website’s content and drives commerce Reinforce brand values and create an unforgettable user experience Higher engagement level, increase in staying time,page views & conversion rate 9 / 21
  • 10. We’re growing fast! Number of websites using righTune ~40% average monthly growth 10 / 21 AprMar 0 100 200 300 400 500 600 700 10 23 47 82 109 154 226 308 603 427
  • 11. 11/ 21 customer acquisition channels Current 60% Distribution Partners E-commerce platforms:Magento, Virtuemart.Content Platforms (CMS): WordPress,Joomla,Drupal 30% Viral acquisition Referral from existing customers 10% Direct Advertisement,SEO,SNM
  • 12. 12 / 21 According to actual measurements of over 1M users, less than 7% mute our music! But, people don’t like music on websites, no? The music is relevant to the content and adds additional dimension, like the music in the movies Not intrusive - Our Music is played in relative low volume and can be muted easily No delay on page load time -The music is streamed only after the page is loaded It works! we increase website's business performance by 15%
  • 13. 13 / 21 The value we generate for a typical customer We accommodate a subscription based business model 100K sessions a month @ 1% conversion rate 1,000 transactions 15% increase in conversion rate 150 additional monthly transactions $1,500 additional monthly gross revenue (@ $10 gross per transaction) We charge such a business only $200 a month $200
  • 14. 14 / 21 A global market $1.5BN Annual Opportunity Addressable market: Market is growing at 15% a year Top 1M brands,content websites 500,000 ecommerce websites worldwide (with >$12K annual revenue) ARPU for SMB customer - $300( X 1,200,000 websites) ARPU for large/corporate customer - $4K( X 300,000 websites)
  • 15. 15 / 21 Our BIG vision Create emotional connection that drives commerce in every commercial channel: Online websitesBrick & mortar stores using our recommendation engine
  • 16. 16/ 21 Financials Revenue COGS Gross Profit Gross Margin Operating Expenses EBITDA 2014 29,400 16,718 12,682 418,250 43% -405,568 2015 795,828 318,963 476,865 1,467,250 60% -990,385 2016 5,663,104 1,577,900 4,085,204 2,764,000 72% 1,321,204 2017 16,412,087 3,271,652 13,140,435 5,533,500 80% 7,606,935 31,531,160 4,694,838 26,836,322 85% 9,465,250 17,371,072 2018
  • 17. 17 / 21 Positioning & competition Online, personalized solution B2C consumer focus B2B business focus Brick & mortar solution
  • 18. 18/ 21 Technology & IP Big data solution based on knowledge system Machine learning algorithm to predict users’ behavior for every potential playlist Two granted US Patents and more in the pipeline
  • 19. 19/ 21 Working in harmony Genady Trifon CTO CTO at Sparkeo, online video platform Technical leader at Ava,worldwide leading on-line forex trading broker Developer at SuperDerivatives,cloud-based derivatives data & technology industry Omer Tayar Chief music editor 8 years experience as a business music editor Performing DJ and music producer Lecturer in a leading music school Erez Perlmuter Founder & CEO VP Bizdev at Kasamba.com,acquired by LivePerson for $40M Co-founder & VP bizdev of P1000,a leading ecommerce platform Major in elite tech-unit of the Israeli Air Force Bill Boyd Advisory board member Former CEO and Chairman of Muzak Muzak is the world leader in business music serving over 500,000 businesses 30 years experience in the business music industry,working with top US brands
  • 20. 20 /21 Unique solution for a huge,growing market Proven value to customers with early traction Strong,patented technology Focused,experienced team Highlights
  • 21. Erez Perlmuter erez@rightune.com +972-54-7644076

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