The Indian Traveller 2014
The Ultimate Guide
India’s travel market is
projected to reach $14.7
Billion in 2017. What are the
driving forces behind this
tremendous grow...
15 million INDIANS are planning
for foreign trip.
$303 million will be spent by
Indians on travelling.

OUTBOUND Is The Cr...
Singapore and Dubai remain the most favourite tourist destinations
Confidential & Proprietary

4
As more and more Indians opt for
international travel, regional OTAs
should reach out to broaden their
international offer...
33%
Travel related queries come from
mobile.

39%

MOBILE The Game Changer
Confidential & Proprietary

Indian business tra...
Indian hotel OTAs should focus more
on mobile marketing.

Invest in mobile optimized websites.

Quick Tip
Confidential & P...
12% searches are rated to travel.
54% of all travel related
searches are on accommodation

SEARCH Is The Word
Confidential...
As Indians increasingly turn toward
search for travel planning and
reservations, hotels, air-lines and OTAs
should include...
40%
Indian travellers seek advice
from friend in social media.

70%
Four & Five star hotels in Indian
main cities have a s...
Digital and Social media is going to become
the primary channels of marketing and
communication for the hospitality indust...
300

Travelers find
user reviews
important

The Number Game
Confidential & Proprietary

Million current size of
Indian aff...
The increase in disposable
income, along with a stable
economy, easy access to credit
and exposure to media have
influence...
Thank

You

US Sales Office:
eRevMax Inc.
37 North Orange Avenue, Suite 500
Orlando, Florida 32801, U.S.A

UK Sales Office...
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Indian Traveller; Rise of Middle Class

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The infographic- based on several market studies, shows that despite a relatively slower economic growth and foreign exchange volatility, over 15 million Indian travellers are planning foreign trip. Interestingly, Dubai and Singapore still keeps the top positions as the most popular destinations for Indians.

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Indian Traveller; Rise of Middle Class

  1. 1. The Indian Traveller 2014 The Ultimate Guide
  2. 2. India’s travel market is projected to reach $14.7 Billion in 2017. What are the driving forces behind this tremendous growth? Who is the New Age Indian Traveller? What does he want? How does he travel? INDIAN Tourism At A Glance Confidential & Proprietary 2
  3. 3. 15 million INDIANS are planning for foreign trip. $303 million will be spent by Indians on travelling. OUTBOUND Is The Craze Confidential & Proprietary 3
  4. 4. Singapore and Dubai remain the most favourite tourist destinations Confidential & Proprietary 4
  5. 5. As more and more Indians opt for international travel, regional OTAs should reach out to broaden their international offerings. Connect to hotels in UAE, South East Asia, North America and Europe. Quick Tip Confidential & Proprietary 5
  6. 6. 33% Travel related queries come from mobile. 39% MOBILE The Game Changer Confidential & Proprietary Indian business travellers make travel arrangements including booking through mobile while on the move. 6
  7. 7. Indian hotel OTAs should focus more on mobile marketing. Invest in mobile optimized websites. Quick Tip Confidential & Proprietary 7
  8. 8. 12% searches are rated to travel. 54% of all travel related searches are on accommodation SEARCH Is The Word Confidential & Proprietary 8
  9. 9. As Indians increasingly turn toward search for travel planning and reservations, hotels, air-lines and OTAs should include SEO and SEM as key component in their digital marketing campaign. Quick Tip Confidential & Proprietary 9
  10. 10. 40% Indian travellers seek advice from friend in social media. 70% Four & Five star hotels in Indian main cities have a social. Social Media Is The Norm Confidential & Proprietary 10
  11. 11. Digital and Social media is going to become the primary channels of marketing and communication for the hospitality industry. Time for independent and smaller hotels to take notice and make their presence felt in social media. Quick Tip Confidential & Proprietary 11
  12. 12. 300 Travelers find user reviews important The Number Game Confidential & Proprietary Million current size of Indian affluent middle class equals the size of the US population. $1700 An outbound traveller spend per trip. 12
  13. 13. The increase in disposable income, along with a stable economy, easy access to credit and exposure to media have influenced Middle Class India’s mindset, and choices, Indians are now more inspirational and confident. Rise of Indian Middle Class Confidential & Proprietary 13
  14. 14. Thank You US Sales Office: eRevMax Inc. 37 North Orange Avenue, Suite 500 Orlando, Florida 32801, U.S.A UK Sales Office: eRevMax Ltd. 28 Leman Street London E18ER, United Kingdom Tel: +1 (321) 251 6559 Fax: +1 (321) 206 8630 E-mail: usa@eevmax.com Tel: +44 (0) 20 7422 7528 Fax: +44 (0) 44 (0) 20 7265 5100 E-mail: uk@erevmax.com Visit us at www.erevmax.com Confidential & Proprietary 14

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