Introduction to Social Web

Social Medias Guillaume ERETEO [email_address]

prehistory

1792 – Chappe brothers: optical telegraph

1835 – 1838 : telegraph & Samuel Morse

1858 – The first transatlantic cable

1867 – Graham Bell creates the phone

[based on Fabien gandon 2009]

prehistory

« Is it a fact -- or have I dreamt it -- that, by means of electricity, the world of matter has become a great nerve, vibrating thousands of miles in a breathless point of time? »

Nathaniel Hawthorne, The House of the seven gables. The Flight of two Owls . London, Collins’ Clear-Type Press, 1851. P. 317-318.

Vannevar Bush: As We May Think, Atlantic Monthly (1945)

Computers

1946 – ENIAC (Electronic Numerical Integrator and Computer).

[Fabien gandon]

A network 1955: SABRE (Semi Automated Business Related Environment)  1200 connected teletype of American Airlines

The networks

Through the network

Link using references

http://www. [Tim Berners-Lee, 1989]

http://www. web servers

"Toile d'araignée mondiale".

Distributed system for information acces : news, research, computer sciences, fun, sport, …

200 000 000 web servers in 2009

Trillion of web pages in 2009

1,668,870,408 internet users in June 2009 http://www.internetworldstats.com/

The social web:

a pleonas ?

[Fabien gandon]

Read … Write web

Separation of data from presentation and technical  Authors just have to think about their production.

Just few clics to open a blog : Everyone can freely publish on the web  A new blog every half second

[Video]: http://www.youtube.com/watch?v=6gmP4nk0EOE

based on Clay Shirky, TED 2009 1↔1 1->n 1->n 1->n

read-write web

internet n↔n

pages web classiques 1 ↔n

wiki, (µ)blog, forum, etc. n ↔n

Ward Cunningham, 94

Broadcast

Web : contextual advertising We know what we are talking about so we know what the user is looking for.

An advertising link in a search page has hundred times more clicks than any other one in a web page. Why?

Google : search advertising

From publicitiy to social media marketing

[Video]: http://www.mediassociaux.com/2009/01/27/de-la-publicite-au-marketing-conversationnel/

Computer networks as social networks [Wellman 2001]

[Katie Laird – The social Media for business]

img workPraticeEvolution.PNG

[Katie Laird – The social Media for business]

You still puzzled?

Did you know: [video]

http://www.youtube.com/watch?v=6ILQrUrEWe8

Social media marketing

pull people into your business.

offer the public useful information, tools and resources to attract people to their site

interact and develop relationships with consumers on the web.

In the social web

Welcome

Introduction to Social Web

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Notes on slide 1

Favorites, Groups & Events