be social or die trying
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be social or die trying

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Social medias produced a dramatic shift in marketing and communication. This presentation summarized my first courses at the SKEMA business school.

Social medias produced a dramatic shift in marketing and communication. This presentation summarized my first courses at the SKEMA business school.

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  • @nightMair Creative
    It was just picked somewhere on the web and used for illustrating a part of my speach during a course for my students.
    I can use another one if it is yours or add a link to the original one.

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  • i'm wondering if slide 27 (U2 Vertigo concert ) was paid for or taken by, the person who created this slide show... hopefully yes, hopefully not 'lifted' from someone else posting it online.
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  • Simple et efficace !
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  • The social network effect of the web have been amplified by the emergence of the web 2.0 . Dedicated online platforms such as Facebook and Myspace now provide huge amounts of structured social network data to exploit.

Transcript

  • 1. be social or die trying twitter.com/ ereteog
  • 2. [Fabien gandon 2009] 1↔1 1->n 1->n 1->n
  • 3. Web 2.0 ... The Machine is Us/ing Us http://www.youtube.com/watch?v=6gmP4nk0EOE
    • internet n↔n
    • classical web pages 1 ↔n
    • wiki, (µ)blog, forum, etc. n ↔n
    Ward Cunningham, 94 [Fabien gandon 2009]
  • 4. social media landscape
  • 5. Katie Laird – The social Media for business
  • 6.
    • img workPraticeEvolution.PNG
    Katie Laird – The social media for business
  • 7.
    • anytime
    anywhere
  • 8. yesterday  broadcasting
  • 9. now and future  socializing
  • 10. dramatic shift
    • in marketing reality
    • http://www.youtube.com/watch?v=ciSrNc1v17M
  • 11. visibility? you are here
  • 12. google gold triangle
    • eye tracking
  • 13. become visible + +
  • 14. reputation management?
  • 15.  
  • 16. how to prevent this?
  • 17. listen
  • 18. select
    • Pareto: 80% of the effects come from 20% of the causes
  • 19. answer
  • 20. join the conversation
  • 21. viral web
  • 22. low cost ads
    • new heineken commercial - verry funny
  • 23. low cost ads
    • new heineken commercial - verry funny
    how many for the same audience on traditional medias?
  • 24. viral emotions
    • emotional intelligence
  • 25. listen to your audience embrass their emotions emotion , engagement and internet video
  • 26. they will talk for you
  • 27. harness the mass
  • 28.  
  • 29. why people contribute? I'm contributing? practical solutions social reward self-expression altruism Cook, S.: the revolution contribution: letting volunteers build your business. Harvard Business Review, Oct 2008.
  • 30. ROI?
  • 31. cost 0$
  • 32. (incredibly) low barrier to entry Katie Laird – the social media for business
  • 33. main cost is human resources
  • 34. benefits
  • 35. twitter.com/ ereteog
    • [email_address]
    slideshare.net/ ereteog