be social or die trying

be social or die trying twitter.com/ ereteog

[Fabien gandon 2009] 1↔1 1->n 1->n 1->n

Web 2.0 ... The Machine is Us/ing Us http://www.youtube.com/watch?v=6gmP4nk0EOE
internet n↔n
classical web pages 1 ↔n
wiki, (µ)blog, forum, etc. n ↔n
Ward Cunningham, 94 [Fabien gandon 2009]

social media landscape

Katie Laird – The social Media for business

img workPraticeEvolution.PNG
Katie Laird – The social media for business

anytime
anywhere

yesterday  broadcasting

now and future  socializing

dramatic shift
in marketing reality
http://www.youtube.com/watch?v=ciSrNc1v17M

visibility? you are here

google gold triangle
eye tracking

become visible + +

reputation management?

how to prevent this?

listen

select
Pareto: 80% of the effects come from 20% of the causes

answer

join the conversation

viral web

low cost ads
new heineken commercial - verry funny

low cost ads
new heineken commercial - verry funny
how many for the same audience on traditional medias?

viral emotions
emotional intelligence

listen to your audience embrass their emotions emotion , engagement and internet video

they will talk for you

harness the mass

why people contribute? I'm contributing? practical solutions social reward self-expression altruism Cook, S.: the revolution contribution: letting volunteers build your business. Harvard Business Review, Oct 2008.

cost 0$

(incredibly) low barrier to entry Katie Laird – the social media for business

main cost is human resources

benefits

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slideshare.net/ ereteog

http://miageprojet2.unice.fr	208
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be social or die trying

by guillaume ereteo on Nov 17, 2009

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