be social or die trying twitter.com/ ereteog
[Fabien  gandon  2009] 1↔1 1->n 1->n 1->n
Web 2.0 ... The Machine is Us/ing Us http://www.youtube.com/watch?v=6gmP4nk0EOE <ul><li>internet n↔n </li></ul><ul><li>cla...
Katie Laird –  The social Media for business
<ul><li>img workPraticeEvolution.PNG </li></ul>Katie Laird –  The social media for business
<ul><li>anytime </li></ul>anywhere
yesterday    broadcasting
now and future    socializing
dramatic shift  <ul><li>in marketing reality   </li></ul><ul><li>http://www.youtube.com/watch?v=ciSrNc1v17M </li></ul>
visibility? you are here
become visible + +
reputation management?
 
how to prevent this?
listen
select <ul><li>Pareto: 80% of the effects come from 20% of the causes  </li></ul>
answer
join the conversation
viral web
low cost ads <ul><li>new  heineken  commercial -  verry   funny   </li></ul>
low cost ads <ul><li>new  heineken  commercial -  verry   funny   </li></ul>how many for the same audience on traditional ...
viral emotions <ul><li>emotional intelligence </li></ul>
listen to your audience  embrass their emotions emotion , engagement and internet  video
they will talk for you
harness the mass
 
why people contribute? I'm contributing? practical solutions social reward self-expression altruism Cook, S.: the revoluti...
ROI?
cost 0$
(incredibly) low barrier to entry Katie Laird – the social media for business
main cost is human resources
benefits
twitter.com/ ereteog <ul><li>[email_address] </li></ul>slideshare.net/ ereteog
be social or die trying
be social or die trying
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be social or die trying

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Social medias produced a dramatic shift in marketing and communication. This presentation summarized my first courses at the SKEMA business school.

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  • @nightMair Creative
    It was just picked somewhere on the web and used for illustrating a part of my speach during a course for my students.
    I can use another one if it is yours or add a link to the original one.

    regards
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  • i'm wondering if slide 27 (U2 Vertigo concert ) was paid for or taken by, the person who created this slide show... hopefully yes, hopefully not 'lifted' from someone else posting it online.
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  • Simple et efficace !
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  • The social network effect of the web have been amplified by the emergence of the web 2.0 . Dedicated online platforms such as Facebook and Myspace now provide huge amounts of structured social network data to exploit.
  • be social or die trying

    1. 1. be social or die trying twitter.com/ ereteog
    2. 2. [Fabien gandon 2009] 1↔1 1->n 1->n 1->n
    3. 3. Web 2.0 ... The Machine is Us/ing Us http://www.youtube.com/watch?v=6gmP4nk0EOE <ul><li>internet n↔n </li></ul><ul><li>classical web pages 1 ↔n </li></ul><ul><li>wiki, (µ)blog, forum, etc. n ↔n </li></ul>Ward Cunningham, 94 [Fabien gandon 2009]
    4. 4. social media landscape
    5. 5. Katie Laird – The social Media for business
    6. 6. <ul><li>img workPraticeEvolution.PNG </li></ul>Katie Laird – The social media for business
    7. 7. <ul><li>anytime </li></ul>anywhere
    8. 8. yesterday  broadcasting
    9. 9. now and future  socializing
    10. 10. dramatic shift <ul><li>in marketing reality </li></ul><ul><li>http://www.youtube.com/watch?v=ciSrNc1v17M </li></ul>
    11. 11. visibility? you are here
    12. 12. google gold triangle <ul><li>eye tracking </li></ul>
    13. 13. become visible + +
    14. 14. reputation management?
    15. 16. how to prevent this?
    16. 17. listen
    17. 18. select <ul><li>Pareto: 80% of the effects come from 20% of the causes </li></ul>
    18. 19. answer
    19. 20. join the conversation
    20. 21. viral web
    21. 22. low cost ads <ul><li>new heineken commercial - verry funny </li></ul>
    22. 23. low cost ads <ul><li>new heineken commercial - verry funny </li></ul>how many for the same audience on traditional medias?
    23. 24. viral emotions <ul><li>emotional intelligence </li></ul>
    24. 25. listen to your audience embrass their emotions emotion , engagement and internet video
    25. 26. they will talk for you
    26. 27. harness the mass
    27. 29. why people contribute? I'm contributing? practical solutions social reward self-expression altruism Cook, S.: the revolution contribution: letting volunteers build your business. Harvard Business Review, Oct 2008.
    28. 30. ROI?
    29. 31. cost 0$
    30. 32. (incredibly) low barrier to entry Katie Laird – the social media for business
    31. 33. main cost is human resources
    32. 34. benefits
    33. 35. twitter.com/ ereteog <ul><li>[email_address] </li></ul>slideshare.net/ ereteog

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