Winner! Winner! Gamifications Impact on Generational Talent

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With the recent surge of gamification on the scene, a lot of people are left wondering, “what is gamification”? Well if you find yourself in that crowd then this one-hour, Findly sponsored, webinar hosted by Jim Wexler will be one you can’t afford to miss. In this webinar Jim will discuss the impact of gamification on our culture, various gamification processes to apply to your organization to engage audiences, what you can do to plan for the next generation of data-driven consumers, and much much more! This webinar will leave you not only much more informed of the recent surge that is gamification but also have a better understanding of some the organizations that already have put gamification into practice in their workplace, and with very positive results. This webinar with Jim Wexler will be invaluable to anyone considering, curious or even interested in this new trend that is “gamification”.

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  • We are on the cusp of a complete overhaul of the way in which we interact with online content, and I think you should be a hell of a lot more excited than you currently are. Bookmarklet apps like Instapaper, Svpply, and Readability are pointing us toward a future in which content is no longer entrenched in websites, but floats in orbit around users. This transformation of our relationship with content will force us to rethink existing reputation, distribution, and monetization models—and all for the better.) We are on the cusp of a complete overhaul of the way in which we interact with online content, and I think you should be a hell of a lot more excited than you currently are. Bookmarklet apps like Instapaper, Svpply, and Readability are pointing us toward a future in which content is no longer entrenched in websites, but floats in orbit around users. This transformation of our relationship with content will force us to rethink existing reputation, distribution, and monetization models—and all for the better.Most online content today is stuck. It has roots firmly planted in one of the many sites and applications around the web. Because content is rooted, we are forced to spend precious time recording its location in the hopes of navigating back. We bookmark websites. We favorite tweets. We create lists in text files.In this system, the sites are the gravitational center and we, the users, orbit them, reaching out for a connection whenever we want to interact with the content. This is a fine system, but as users spend more time on consumption-oriented devices like iPads and mobile phones, new demands are being put on content.In this brave new world, content will be, according to Kozcon, shifted, liberated, collected, controlled, owned and attributed, monetized and finally, put into orbit.
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  • playful design, to drive engagement – by providing meaningful feedback on these intrinsic drivers
  • Badgeville’s Behavior Platform has three fundamental pillars used to drive engagement: Game, Social, & Reputation Mechanics.All of the business logic around the behavior that is being influenced & rewards is configured in the Behavior Engine.Behavior Analytics provide real time feedback on all of the key metrics are being measured.The Behavior Engine delivers an engagement across your Websites, Apps & Enterprise systems.
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  • Winner! Winner! Gamifications Impact on Generational Talent

    1. 1. PROPERTY OF EXPERIENCES UNLIMITED. Game Thinking to Rethink Talent Acquisition JIM WEXLER ERE.net 4 . 16 . 2014
    2. 2. PROPERTY OF EXPERIENCES UNLIMITED. TO REACH 50 MILLION TOOK Print 100 years Radio 38 years TV 13 years Internet 4 years iPod 3 years Facebook 9 months (100 million users) iPhone 9 months (1 billion downloads)
    3. 3. PROPERTY OF EXPERIENCES UNLIMITED. RETHINK AGAIN Contentisnolonger entrenchedinwebsites.
    4. 4. PROPERTY OF EXPERIENCES UNLIMITED. A PLATFORM THEY PREFER Saatchi & Saatchi Study, 2011 “How would you like to hear about a brand’s new product?” Everyday,almost50%of employeesplay at work •20%playfor1-5hours •58%sayitisimportantfor brandstobefunandplayful
    5. 5. PROPERTY OF EXPERIENCES UNLIMITED. PlayisNature’s learningengine Playmakes Dopamineflow
    6. 6. PROPERTY OF EXPERIENCES UNLIMITED. As we play, we LEARN
    7. 7. PROPERTY OF EXPERIENCES UNLIMITED. Howgames aremade
    8. 8. PROPERTY OF EXPERIENCES UNLIMITED. Howgames makeus
    9. 9. PROPERTY OF EXPERIENCES UNLIMITED. A. How we got here B. Gamification101 C.Examples D. Implications
    10. 10. PROPERTY OF EXPERIENCES UNLIMITED. A. How we got here B. Gamification101 C.Examples D. ImplicationsA. How we got here
    11. 11. PROPERTY OF EXPERIENCES UNLIMITED. GAME-BASED EVOLUTION ’97/04 – Pioneer of Advergames: Coke, Reebok, Taco Bell – General Mills “Big G” All Stars – GAPKids National Promotions – Purina’s Incredible Dog Challenge ‘05/12 – Talent Assessment for Deloitte – Orientation for Goldman Sachs – Leadership Sim for MetLife – Insurance Learning Game for AXA – Showtime Learning Destination – Consumer Orientation for Cablevision/Optimum ‘13/14 – Behavior Change
    12. 12. PROPERTY OF EXPERIENCES UNLIMITED. How We Got Here • Game-based Learning • Game-based Thinking • Engagement and Behavior Change
    13. 13. PROPERTY OF EXPERIENCES UNLIMITED. A. How we got here B. Gamification101 C.Examples D. ImplicationsA. How we got here
    14. 14. PROPERTY OF EXPERIENCES UNLIMITED. A. How we got here B. Gamification101 C.Examples D. ImplicationsB. Gamification 101
    15. 15. PROPERTY OF EXPERIENCES UNLIMITED. Aformofart inwhichplayers make decisions inordertomanage resourcesthroughgametokens inthepursuit of a goal “ “
    16. 16. PROPERTY OF EXPERIENCES UNLIMITED. Games are nonlinear. Games provide freedomof action.
    17. 17. PROPERTY OF EXPERIENCES UNLIMITED. Gametoken=
    18. 18. PROPERTY OF EXPERIENCES UNLIMITED. •senseofplace •role-play (takeonapersona) •socializationiskey
    19. 19. PROPERTY OF EXPERIENCES UNLIMITED. the problem with REALITY state of FLOW
    20. 20. PROPERTY OF EXPERIENCES UNLIMITED. Gamification 101 Playfully inducing behavior Distinguishing between extrinsic and intrinsic motivational triggers
    21. 21. PROPERTY OF EXPERIENCES UNLIMITED. Extrinsic Rewards & Motivators The Carrot • Tangible, expected and gimmicky A kind of MSG you sprinkle on any interface. It’s never “just a game” or “just an experience.”
    22. 22. PROPERTY OF EXPERIENCES UNLIMITED. Intrinsic Rewards & Motivators Comes from within A sense of inner progress and meaningful journey: • Mastering challenges • Self-driven learning & accomplishment • Belonging • Peer recognition
    23. 23. PROPERTY OF EXPERIENCES UNLIMITED. ThreeEssentialDriversofMotivation3.0 Autonomy MasteryPurpose
    24. 24. PROPERTY OF EXPERIENCES UNLIMITED. Pretty Wrapper Yucky Candy You cannot increasethe intrinsicvalue of something by adding game mechanics. You CAN make the value more visible. You CAN change the paradigm and context from user to player — increasingtheir engagement.
    25. 25. PROPERTY OF EXPERIENCES UNLIMITED. GAMIFY EVERYTHING? APPLICATIONSWEBSITES& MOBILE ENTERPRISE SYSTEMS YOUR ENGAGEMENT LAYER
    26. 26. PROPERTY OF EXPERIENCES UNLIMITED. Rewards are not achievements …otherwise this would be the “funnest” game ever Earn 1,000,000,000,000 points! Score: 964,000,000,000,000 (You rock!)
    27. 27. PROPERTY OF EXPERIENCES UNLIMITED. MissingIngredients:
    28. 28. PROPERTY OF EXPERIENCES UNLIMITED. MissingIngredients:
    29. 29. PROPERTY OF EXPERIENCES UNLIMITED. Gamesarenotfunbecause they’regames. Gamesarefunwhenwhenthey arewell-designed.
    30. 30. PROPERTY OF EXPERIENCES UNLIMITED. Game Thinking ratherthan gamification? Source: Andrzej Marczewski
    31. 31. PROPERTY OF EXPERIENCES UNLIMITED. Movethrougha Game Thinking Continuum Source: Andrzej Marczewski
    32. 32. PROPERTY OF EXPERIENCES UNLIMITED. A. How we got here B. Gamification101 C.Examples D. ImplicationsB. Gamification 101
    33. 33. PROPERTY OF EXPERIENCES UNLIMITED. A. How we got here B. Gamification101 C.Examples D. ImplicationsC. Examples
    34. 34. PROPERTY OF EXPERIENCES UNLIMITED. • Gamified • Avatar-based • Learningscenarios • MeasureCompetencies • VirtualCoach • SaaSplatform
    35. 35. PROPERTY OF EXPERIENCES UNLIMITED. Account Notes: When Gerald meets with salespeople, he likes to get right down to business. Don’t bother asking him to lunch, he wants to keep the relationship on a professional level at all times. LinkedIn Summary Gerald Forsythe Technology executive with operations experience. Education: BS Comp.Science – OSU MBA – UCLA Current: VP, Technical Operations With: Argon, Inc Rapport Building • RecognizingPersonalityTypes • MakingaPositive First Impression • BecomingaTrustedAdvisor UNIVERSAL SALES SKILLS
    36. 36. PROPERTY OF EXPERIENCES UNLIMITED. Helpingsalesmanagementimprove salesproductivity Atooltoassessandfinetunethe sellingcompetencies
    37. 37. PROPERTY OF EXPERIENCES UNLIMITED. Providesmanagementwithareal-time viewintothecompetenciesoftheirteam Acoachingtoolformanagement Tellsemployeeswheretoreinforceand remediate MEASURE COMPETENCY
    38. 38. PROPERTY OF EXPERIENCES UNLIMITED. The Road Ahead Game An interactive career interest experience Takes the player on a journey about their aspirations, activities, and skills in different job roles.
    39. 39. PROPERTY OF EXPERIENCES UNLIMITED. Big Data for Human Capital An opportunity to combine: The engagement power of games The value of career direction and advice The power of Big Data to deliver insight into participant fit and viability
    40. 40. PROPERTY OF EXPERIENCES UNLIMITED. The Target Prospective talent High School or College aged 17-27 Games are a go-to platform – for entertainment, learning, and networking and now… to experience Career Development and the employer brand.
    41. 41. PROPERTY OF EXPERIENCES UNLIMITED. Opportunity for Employers Avalue-addtotargetedstudents: RoadAheadprovokesinsightsaroundpotential careerpaths. Supportsrecruiters: RoadAheadhighlightsprospectswithskillsand characteristicsworthfurtherexploration. 41
    42. 42. PROPERTY OF EXPERIENCES UNLIMITED. The Game Experience Endlessrunninggames.Popular. Addictive.Nolearningcurve. Perfectforkillingalittletime. ThepursuitofPersonalKnowledge, beautifulgraphics,andfungameplay makeRoadAheadarelevantentryinto thisgamegenre.
    43. 43. PROPERTY OF EXPERIENCES UNLIMITED. The Game Experience Q&A sessions ‘on the Road Ahead’ Q&As are visual challenges that delight the eye and engage the player After 15 minutes or so of play, the game yields the data needed to develop the player personality profile
    44. 44. PROPERTY OF EXPERIENCES UNLIMITED. How it Works TheRoadAheadgamedeliverscareer perspectiveandlinkstooccupationsthat matchwellwithpersonality Leveragesaprovenapproachusedby35 millionpeopleworldwide.
    45. 45. PROPERTY OF EXPERIENCES UNLIMITED. Add Employer Criteria Proven predictors based on pre-validated competency-based Psychometrics library Identify the skills and characteristics required for job success Delivers insight about participant fit and viability 45
    46. 46. PROPERTY OF EXPERIENCES UNLIMITED. Game Reporting AFeedbackReportoftheplayer’spersonality isinstantlyproducedasthegameendsthat includes: TheirSummaryCodeandalistofoccupations thatcorrespondtotheplayer’spersonality.
    47. 47. PROPERTY OF EXPERIENCES UNLIMITED. Game Reporting Fortheemployer,a“TalentReport” outputhighlightingthecandidate’s strengthsandweaknessesand degreeoffit.
    48. 48. PROPERTY OF EXPERIENCES UNLIMITED. Cast a Wide Net • College students • Summer interns • Existing employees 1MM students? 500 campuses? More? 48
    49. 49. PROPERTY OF EXPERIENCES UNLIMITED. Fueling Conversation Built-inhookstoFacebookandTwitter Sharescoresandgameadventures. One-clickinvitesfriendstoplay. Leaderboardpostsscoresandpersonas Showplayer’scollegetofuelinterschoolcompetition. 49
    50. 50. PROPERTY OF EXPERIENCES UNLIMITED. A. How we got here B. Gamification101 C.Examples D. ImplicationsC. Examples
    51. 51. PROPERTY OF EXPERIENCES UNLIMITED. A. How we got here B. Gamification101 C.Examples D. ImplicationsD. Implications
    52. 52. PROPERTY OF EXPERIENCES UNLIMITED. • Timeless Desire for Attention • The Narcissism Gene • Six Degrees
    53. 53. PROPERTY OF EXPERIENCES UNLIMITED. Friend Procurement
    54. 54. PROPERTY OF EXPERIENCES UNLIMITED. The Sum of our Datapoints
    55. 55. PROPERTY OF EXPERIENCES UNLIMITED. The Sum of our Datapoints
    56. 56. PROPERTY OF EXPERIENCES UNLIMITED. The Sum of our Datapoints
    57. 57. PROPERTY OF EXPERIENCES UNLIMITED. People want the real thing
    58. 58. PROPERTY OF EXPERIENCES UNLIMITED. When 3D supplants HTML AI will play a role
    59. 59. PROPERTY OF EXPERIENCES UNLIMITED. TheNextneededstepincreating arealisticexperience: “Adaptive Interactivity”
    60. 60. PROPERTY OF EXPERIENCES UNLIMITED. Avatars with emotional depth Socially fluent with friendly features The perception of trustworthiness and friendliness Indistinguishable from humans
    61. 61. PROPERTY OF EXPERIENCES UNLIMITED. CLARKE’S LAW "Any sufficiently advanced technology is indistinguishable from magic."
    62. 62. PROPERTY OF EXPERIENCES UNLIMITED. No longer able to tell what’s real Simulacra = copies of things that no longer have an original
    63. 63. PROPERTY OF EXPERIENCES UNLIMITED. 6 Blurring the line between machine, and flesh and blood New robots interact with humans as children do Early attachment process Capable of expressing anger, fear, happiness, and pride
    64. 64. PROPERTY OF EXPERIENCES UNLIMITED. Blurring the line of our interface with the machine Wii. Xbox Kinect. Google Glass Still need the emotional and neural connection to simulate life 6
    65. 65. PROPERTY OF EXPERIENCES UNLIMITED. “The Singularity” Transcend the limitations of our biology Fully map and ‘upload’ our brains to machines Kurzweil says “Get ready”
    66. 66. PROPERTY OF EXPERIENCES UNLIMITED. "Any sufficiently advanced technology is indistinguishable from magic."
    67. 67. PROPERTY OF EXPERIENCES UNLIMITED. "Any sufficiently advanced technology is indistinguishable from magic."
    68. 68. PROPERTY OF EXPERIENCES UNLIMITED. Deliver value through Learning Experiences Big Themes for EmotionalConnection Measure Response through Data Functionality 6 thesecretsauce
    69. 69. PROPERTY OF EXPERIENCES UNLIMITED. Move towards GameThinking 6
    70. 70. PROPERTY OF EXPERIENCES UNLIMITED. JimWexler @JimWexler jim@experiencesunlimited.com

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